Practical tools for Founders and CEOs to manage their companies through the Covid-19 crisis

1. Your Start-up and the Covid-19 crisis
Best practices to deal with current situation and to come out stronger
24 March 2020
From the DN Capital Team

2. Agenda
1. Measures on lowering burn & extending runway
2. General business practices to adopt
3. Best HR-practices for remote work
4. Potential opportunities now and in the near future
5. Examples of companies showing positive impact during current crisis
6. Useful measures and resources by country
 Germany
 UK
 France
 Spain
 US
7. Appendix
2

3. Measures on lowering burn & extending runway
3
Lever Description
OPEX
Impact
 Review of all recurring expenses (licenses, office, etc)
 Reduce server costs (targeted cut-off of feeds)
 Stop of all Business travel
 Stop of all events (i.e. Offsites, Conferences)
 Cut/Renegotiate Marketing and Sales spending strategically
 Renegotiate external contracts (Consulting, external scraping)
 Create an overview and reduce unnecessary overheads
 CEO approval for all newly incurred costs
Status
Medium
Medium
Medium
Medium
Medium
Low
Low
Low
Lower burn
Lower burn
Lower burn
Lower burn
Lower burn
Lower burn
Lower burn
Lower burn
 Understand new market opportunities
 Adapt product/market to new conditions
 Evaluate potential to raise prices
 Aim to preserve and leverage customer loyalty
Extend run-way / funding
Extend run-way / funding
Extend run-way / funding
Extend run-way / funding
High
Medium
Medium
Medium
Sales

4. Measures on lowering burn & extending runway
4
Lever Description
Liquidity
Impact
 Request governmental support for liquidity/tax breaks
 Debt “repayment holidays”
 High focus on accounts receivables collection
 Build Cash-flow model on a daily/weekly basis
 Tight inventory control
 Monitor bad debt/liquidity of key customers
 Re-negotiate payable days
Status
High
Medium
Medium
Medium
Medium
Medium
Low
Extend run-way / funding
Improve Cash position
Improve Cash Position
Improve Cash Position
Improve Cash Position
Decrease risk of future cash flows
Improve Cash Position

5. General business practices to adopt
5
 General measures / preparation
 Create a COVID task force overviewing the potential impact on various workstreams and verticals
 Daily check-ins for top management to understand impact on business across functions and align on goals and targets for next days and
weeks, review weekly
 Clear overview over core KPIs on a Daily and Weekly basis to determine impact on business and be able to undertake mitigating actions
 Perform a stress test of financials and create a contingency plan
 Understand legal conditions of your contracts
 Double-check insurance policies to understand potential impact on your business
 Follow closely government and local councils’ communication both in terms of restrictions due to forced closures, restricted movement,
WFH etc. as well as their support programs for SMEs
 Build a plan for how to return to business as normal on a gradual basis
 Keep up to date with latest info from WHO, other authorities and media to be able to predict the upcoming days and how that will impact
the business and your employees

6. General business practices to adopt
 Travel
 Cancel all business travel according to government guidelines and regulations
 Work setup
 Pro-actively encourage home working as much as possible
 Allocate budget to help employees optimize their home working environment
 Meetings
 Move meetings to videoconferences if possible
 Implement a good remote solution for communication, e.g. Happeo, Slack, Whatsapp
 Business divisions
 Split employees in business divisions (e.g. product, marketing, finance…) into teams and rotate their office attendance so that all
members of one team are never in the office at the same time – helps prevent a whole team being taken offline by illness
 Employee health & hygiene
 Follow recommended health & hygiene guidelines
 Try to maintain social distance in the office and regularly clean surfaces and equipment
 Customers
 Communicate transparently with your customers about what your business is going through and the business benefits as well as the cost
savings they get by using your software or service
6

7. Best HR-practices for remote work
7
 Adjusting to working from home
 Routine: get up at the time you normally would for work and get ready for the day, routine is key
 Home office: if possible, set up an area which is the “office” and make it comfortable and productive
 Teamwork: if you are sharing a flat, treat your flatmates as colleagues – brainstorm, advise and keep each other motivated
 Lists: maintain a prioritized to-do list, a good organization is more important than ever when you work away from colleagues
 Communication: keep your team updated for things to run smoothly and to avoid mistakes
 Self-care: take the time for a lunch break and turn off the laptop at a reasonable time, do chores to break up your day
 Maintaining a positive team atmosphere
 Enhanced communication: communicate online more than you usually would, use group chats and also engage in casual conversation
 Virtual events: some companies are taking events like exercise / music sessions or wine tasting online, why not try it out?
 Staying upbeat: a digital consultancy in the Netherlands has launched a daily Wheel of Fortune competition using Zoom and the online tool
Wheel of Names, where the winner receives a lunch delivery of their choice
 Examples of tools to adopt
 Videoconferencing: Zoom, Skype for Business, WebEx
 Communication and organization: Happeo, Slack, Google Hangout, Microsoft Teams, WhatsApp
 Files accessibility: Dropbox, Google Drive, OneDrive

8. Potential opportunities now and in the near future
8
 Sales
 Redefine Target customers – Not all industries are affected – focus on customer segments that are least hit
 Sales Push in new ways – provide webinars (especially on days when otherwise conferences would have been scheduled – so your
prospects should be more free anyway)
 Add incentives for current customers to refer new customers
 Customer Success
 Proactive reach-out – show your customers can trust you no matter what
 Customer needs – potentially changing customer needs may persist once the crisis passes
 Product
 Rethink your product – think about how the world will look like after this crisis - and try to build a product ready for a post-crisis time
(many great companies and new products succeeded because/after previous crises)
 Help clients serve their customers – for B2B businesses, think about how your product could better help your clients through the pandemic
period
 Accelerate roadmap features – consider early / free / discounted release of features that assist companies in dealing with the coronavirus
reaction
 M&A
 Potential targets – Not all companies will survive; if you are in the luxurious position that you might be able to acquire some of them (or
their customers) at some point in the near future..? Keep your eyes open as some opportunities may emerge

9. Examples of companies showing positive impact during current crisis
 Foodles - free fridges and food for hospitals
 Cubyn – free storage for necessities
 OpenClassrooms - free education for 3 months
 Studytube - free online learning (250 online trainings, 500
microlearnings)
 CodeSpark Academy - free resources to learn to code available to
closed schools
 Glovo - free delivery for pharmacy products across Spain
 Guild - offering Guild free to any event organiser who has an event
cancelled in the next 6 months
 Busuu - is offering free language lessons to children affected by
coronavirus school closures
 Loom - a video recording and sharing service has made Loom Pro
free for teachers and students at K-12 schools, universities, and
educational institutions
 Clear Ballot - helping US states manage their e
 Genially - premium presentation templates and resources will be
made available for free
 Meero - a file transfer service, is offering free large-file
transfers to ease remote working
 OneDine - offering a free Tap & Pay Touchless Payment system
to restaurants during the COVID-19 crisis
 Jamm - an audio-visual communication tool used by remote and
distributed teams is offering it free of charge
 Happn - online dating – people have time and want to
communicate
 Chattermill - AI-powered data analytics company helping
companies assess the impact of Covid-19
 Happeo - facilitating remote working for companies
 YASSIR - free ride hailing option for medical personnel and
delivery of necessities, free ad hoc telemedicine solution
 Merlin - making its hiring platform free to use for hourly workers
in the US
 Zivver - helping local governments and companies manage data
security in light of new remote working policies
 Remitly – send money to family in other countries you cannot
visit in person, and do so without going to a physical location to
initiate the send
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10. Useful measures and resources for Germany
10
Source: Sifted, Bundesverband Deutsche Startups
 Liquidity assistance to companies in need
 Check if you are eligible for Kfw loans, however, many startups are not as they usually neither have a positive earnings situation nor the
usual bank guarantees
 German Start-up Association is suggesting that start-ups already financed with venture capital from business angels or venture capital
companies (VCs) should be able to be financed by a new funding instrument: a "matching fund". This would match the investment amount
of the private existing shareholders in a fixed key with a convertible loan and help the company weather the crisis
 Tax payments deferrals
 Companies can request to defer tax payments
 Kurzarbeit expansion
 Companies implementing reduced hours can receive state support as an alternative to short-term layoffs
 Bankruptcy rules relaxation
 Plans to suspend bankruptcy rules to give companies more leeway
 Resources
 Bundesverband Deutsche Startups, Kurzarbeit

11. Useful measures and resources for the UK
11
Source: Sifted, Gov.UK
 Tax & VAT assistance
 Small companies unable to pay their tax bills can ask HMRC for a “time to pay” agreement which would suspend debt collection
 Tax breaks and other measures worth £20bn to protect companies and households will be provided
 Govt will support businesses by deferring Valued Added Tax (VAT) payments for 3 months. If you’re self-employed, Income Tax payments
due in July 2020 under the Self-Assessment system will be deferred to January 2021
 Job Retention Scheme
 Under the Coronavirus Job Retention Scheme, all UK employers will be able to access support to continue paying part of their employees’
salary for those employees that would otherwise have been laid off during this crisis
 Loans underwriting
 Government offering loans to businesses adversely affected by the outbreak through the British Business Bank
 Initial £330bn of guarantees announced for loans to support business
 Sick pay
 Small companies will be able to reclaim the cost of 14 days of sick pay (just under £200) per employee
 Grants
 The smallest businesses in the country across all sectors of the economy will be able to seek grants worth £10,000
 Resources
 GOV.UK guidance for employees, employers and businesses,

12. Useful measures and resources for France
12
Source: Sifted, France Digitale
 Social charges and tax payments
 Social charges and tax payments due in March will be pushed back automatically
 Companies can request to defer payments of social charges and taxes beyond March
 Tax breaks and other measures worth €45bn to protect companies and households will be provided
 Liquidity management
 Possibility to ask for a mediator to recover funds that have been owed to you by your customers for a long time
 If you cannot make debt payments or loan insurance fees, you can ask for a credit mediator to intervene in your favor and help convince
your bank
 Loans
 You can ask for a loan directly from Bpifrance or ask for its backing as guarantor to get a loan from your bank
 Rent & utilities
 President Macron said that small and mid-sized companies facing difficulties would stop paying rent, electricity, gas and water bills
 Resources
 La French Tech’s Coronavirus Guide, Government FAQ, Bpifrance, France Digitale, Le Monde

13. Useful measures and resources for Spain
13
Source: Sifted
 Relief package
 The government announced a €200bn relief package, half of which is tied to a public guarantee scheme to ensure liquidity for struggling
businesses
 Tax payments
 Possibility of deferring tax payments for small and medium businesses and the self-employed. Follow instructions released by the Spanish
Tax Agency
 Loans
 Payments can be postponed on loans granted by the General Secretariat for Industry
 State-backed lender Instituto de Credito Official has been given extra means to hand out loans to companies and freelancers in the most
affected sectors, including tourism and transport
 Resources
 Barcelona Tech City

14. Useful measures and resources for the US
14
Source: Sifted, US SBA, US CoC
 Economic injury disaster loan program
 The SBA will work directly with state Governors to provide targeted, low-interest loans to small businesses and non-profits that have been
severely impacted by the coronavirus in eligible states
 US CoC is campaigning for cancelled Tax payments and Proposed Loan Guarantees for larger companies
 Promoting legislation cancelling the payment of all payroll taxes typically paid by employers for the months of March, April, and May
 Pushing that authorities should work in combination with banks to establish a system of credit facilities, to provide loans and loan
guarantees that can be accessed by businesses with more than 500 employees to address disruptions created by the Coronavirus
emergency
 Level of support will vary from state to state
 The New York City Department of Small Business Services, for example, says it will offer financial assistance to small businesses in the form
of loans and grants
 The San Francisco Chamber of Commerce also plans to petition the government to waive fees for businesses with low margins
 Washington state, the site of the earliest outbreaks, will also offer no-interest loans for businesses that encounter cash flow problems
 Check with your local Governor or CoC to get a better understanding of what support you are eligible for
 Resources
 US Small Business Administration, US Chamber, Find your local office

15. You can help
 We are going to be regularly updating this and make it more relevant for founders and CEOs
 Please send us any useful links or information which you think might be useful to other founders
and CEOs
Ragnar@dncapital.com
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16. 16
Appendix

17. Useful Links
17
 Best practices from the German Startup association – updated regularly
 Contains resources on Short-term work, insolvency, medical info, tech, HR, remote work,
operations etc.
 Also links to measure lists & stress tests from other VCs:
− a16z - Coronavirus Resources - updated regularly
− btov Partners – 11-Mar
− Cherry Ventures – 10-Mar
− Sequoia – 5-Mar
− NFX – 24-Mar
− JetBlue Technologies - Collection of Covid advice – 24-Mar
 McKinsey: Implications for business – updated regularly (last 16-Mar)
 B2B SaaS specific:
 Crisis Management for SaaS in 2020 – Memories of the bad old days (The SaaSgarage) – 17-
Mar
 During the Last Downturn — The Leads Still Came In (Jason Lemkin (founder SaaStr)) – 15-
Mar
 How to prepare your B2B Software company (Joyce Liu (ex-Dawn/CLP) – 12-Mar

18. Useful Links
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 Overview of WHO policies and recommendations
 CDC Checklist
 Sifted: Coronavirus guide
 Coronavirus Tech Handbook
 Extensive guide on anything corona-related from Health, WFH, Govt response,
Business impact etc.
 Bain Marketing guide in Coronavirus times
 Guide on going remote
 Overview of communicating in a remote environment
 KPMG Covid-19 guidance for your business
 Economic situation and forecasts by Inovo
 Invest Europe – Coronavirus Update
 NVCA – Coronavirus Response
 BVCA – Coronavirus update
 Overview of impact and suggestions of actions by EU-Startups
 Legal advice for businesses impacted by Coronavirus