Looking to further the effectiveness of your Google My Business listing? Then you need to start taking advantages of Google Posts. Google Posts is an important #GoogleMyBusiness feature that helps to amplify your brand's reach in local search. By sharing brand updates and announcements directly through your GMB listing, your business is able to engage its audiences and keep your #localsearch presence up-to-date. Using these 7 strategies, your business will be able to fully optimise its Google Posts, allowing you to improve your #SEO and deliver more timely content to ready-to-buy audiences. Of course, making full use of Google Posts requires a verified Google My Business profile. Get verified on Google now with our in-depth guide: https://bit.ly/2JaQmaH

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seosherpa.com
7 TIPS
FOR HIGHLY SUCCESSFUL
POSTS
GOOGLE
THAT WIN CUSTOMERS

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WHAT ARE
GOOGLE POSTS?
Google Posts are mini social media
announcements that allow you to
share business updates, product
launches, or brand messages (such as
holiday greetings).

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These GMB posts will
appear in your
business's Knowledge
Panel on desktop or
in Google Maps on
mobile devices.
WHAT ARE GOOGLE POSTS?

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HERE ARE
7 WAYS TO USE
GOOGLE POSTS
TO BOOST YOUR
LOCAL SEO
EFFORTS

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CREATE A
CUSTOM URL
WITH UTM CODES
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https://seosherpa.com/?utm_source=gmb&u

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Including UTM codes to every CTA
used in your posts help your business
properly track traffic and their
respective sources.
CREATE A CUSTOM URL
WITH UTM CODES
https://seosherpa.com/?utm_source=gm

7. https://seosherpa.com/?utm_source=gmb&utm_medium=organic
Website URL UTM Parameter
Indicates Start
of UTM Parameters
UTM Parameter
Separator UTM Value
seosherpa.com
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The two UTM parameters you need to focus
on are Source (where the traffic is coming
from) and Medium (the type of traffic
coming to your site).
CREATE A CUSTOM URL
WITH UTM CODES
https://seosherpa.com/?utm_source=gmutm_medium=organic

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MAXIMIZE
EFFECTIVENESS
BY USING THE
RIGHT POST
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utm_medium=organic

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There are three different types of
posts you can publish on Google My
Business. Selecting the right post
format to enhance the content you're
presenting.
MAXIMIZE EFFECTIVENESS
BY USING THE RIGHT POST

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What's New posts are ideal for sharing
announcements and other business-related
updates.
Events posts are ideal for promoting upcoming
events that you're hosting or participating in.
Offer posts are ideal for promotional offers and
sales.
MAXIMIZE EFFECTIVENESS
BY USING THE RIGHT POST

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BOOK
ORDER ONLINE
BUY
LEARN MORE
SIGN UP
CALL NOW
(the primary number associated
with your listing)
Optional CTAs to include with your Google Posts are:
MAXIMIZE EFFECTIVENESS
BY USING THE RIGHT POST

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KEEP
CONTENT
SHORT & SWEET
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While you can write up to 300 words,
only the first 100 words show up in
the Knowledge Panel.
KEEP CONTENT SHORT
& SWEET

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Put the most important message
at the beginning of your post to
capture the attention of your
audience.
KEEP CONTENT SHORT
& SWEET

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Be conversational with your tone to
entice users to take the right action
with your post.
KEEP CONTENT SHORT
& SWEET
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ALWAYS
INCLUDE A HIGHLY
ENGAGING VISUAL
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Images should be 750 x 750 (and no
smaller than 250 x 250). Images
should also be "centre-weighted" to
avoid accidental cropping.
ALWAYS INCLUDE A
HIGHLY ENGAGING VISUAL
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Videos can also be uploaded. The
maximum duration of a Google Post
video is 30 seconds long with a
720p or higher resolution and a file
size no bigger than 100 MB.
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ALWAYS INCLUDE A
HIGHLY ENGAGING VISUAL

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UPDATE
GOOGLE POSTS
OFTEN
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What's New posts only stay in the
Knowledge Panel for seven days
before being archived, so post often!
UPDATE GOOGLE
POSTS OFTEN
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Events and Offers posts stay live in
the Knowledge Panel up until the
scheduled end date.
UPDATE GOOGLE
POSTS OFTEN
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Make sure to include Google Posts
(1-3x per week) as part of your social
media calendar. This helps to keep
your posts fresh and relevant.
UPDATE GOOGLE
POSTS OFTEN
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PAY
ATTENTION
TO GOOGLE'S
CONTENT POLICY
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Google has strict rules on what could
be published through Google Posts.
PAY ATTENTION TO
GOOGLE'S CONTENT POLICY
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Google Posts content should be relevant to
the business and not be inappropriate,
offensive, spam, or violates the privacy
preferences of others. Content that violates
Google's policy will result in your account
being suspended or disabled by Google.
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PAY ATTENTION TO
GOOGLE'S CONTENT POLICY

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FINAL TIPS
FOR YOUR
GOOGLE POSTS
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Use your target keywords sparingly
within your Google Posts.
FINAL TIPS FOR YOUR
GOOGLE POSTS
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keywords

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Include emojis in your copy to help
your Google Posts stand out.
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FINAL TIPS FOR YOUR
GOOGLE POSTS

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Get creative with your content:
Use Google Posts to promote new YouTube videos
Show off your 5-star reviews
Promote contests or giveaways
Mention local events, trade shows, or conferences
you'll be participating in
Create exclusive Google My Business promotions
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FINAL TIPS FOR YOUR
GOOGLE POSTS

30. VISIT
SEOSHERPA.COM/GET-ON-GOOGLE/
TO GET YOUR FREE ULTIMATE
GOOGLE MY BUSINESS CHEAT SHEET.