Week Two assignment for Venture-Lab.org

1. ButterStix
A Compelling, Novel Butter Delivery
System to build a loyal customer base
for your Butter Business

2. Problem: Butter is a generic food
commodity
Price-point competition
is killing your profit margins

3. Butter may be a food commodity
but
Package your butter into our
Butterstix system and set your brand
apart from all the rest

4. Our Promise
We can provide manufacturers
with a unique system to lock in
your butter customers.
We use an inexpensive,
reusable device to measure
butter and delivery butter
for customers

5. Customers want:
1) Accurate Measurement of Butter
2) Dietary Information about Butter
3) Clean, hands-free spreading of
butter for baking pans and sliced
bread
4) Easy clean-up and storage
between butter usages
5) Environmental friendly packaging

6. Customer Survey
What say customers they want
• Packaging for butter that allows accurate
measurement of the amount of butter needed
without having to touch paper packaging or move
it into a measuring cup.
• Packaging might look like a glue stick, with easy
marked measurements - with each turn being 1/8
teaspoon of butter.
• Packaging that would allow you to grease a pan or
butter bread without getting buttery hands

7. Butterstix System Design
1) Your Branded Butter in our retail tube
2) Butter extruder/pusher
3) Pan and Bread slice Buttering
Device

8. Direct value to customers
This product will allow people to
measure their dietary intake more
easily with butter
It also will prevent greasy hands
when greasing a pan or piece of
bread

9. Customers who particularly
Value our Butterstix system
1) People who want to watch their
fat or calorie intake.
2) People who bake often
3) Working mothers who want tools
to make using their kitchen easier

10. Butterstix Product Design
Calibrated Syringe-like butter tubes
with your Butter Brand prominently
featured!
Markings on sides of butter tube for:
1) Calories
2) Fats
3) Cholesterol
4) Teaspoons

11. Picture of our System

12. How Do customers Use the
Butterstix system ?
* Remove from refrigerator
* 30 seconds in the microwave
* Place Butterstix into delivery frame
* Turn screw until exact amount of butter delivered
* Use pan-buttering attachment if desired
* Place left-over butter back in refrigerator
Couldn’t be easier to use!

13. Manufacturing Considerations
1) Low-cost of manufacturing for filling syringes with butter
2) Plastic syringes provide good protection from oxidation
3) Syringes pack tightly in shipping boxes
4) Syringe butter volume in similar to exist “4 oz. sticks” of butter
5) Can be packaged 4 to a shelf-box like existing square stock
6) Can use existing distribution networks and shelving
7) Fully Disposable butter packaging
8) Low manufacturing costs for extrusion device (approx $4 per unit)

14. Product characteristics
* Fully Microwavable
* Easy to store in refrigerator
* Reusable Extrusion device is washable
* Syringe materials and pan buttering
plastics are Recyclable (Type 5 plastic)

15. Initial Marketing Strategy
* Give away the extrusion devices
* Use in-store demonstrations
* Raffles and door prizes in stores

16. Promotions
We will help you build a loyal
customer base:
1) ButterBucks coupon campaign
2) Cash for recycled Butterstix casings
3) Cooking show promotions
4) Internet promotions

17. Customers will come to rely on your
Branded Butter for their butter
needs
Your customers will
butter your bread
with our Butterstix
device.