ppt on SEARCH ENGINE OPTIMIZATION (SEO)

1. SEARCH ENGINE OPTIMIZATION AS A
TOOL IN MODERN DIGITAL MARKETING WORLD
Presented by :-
1. CH. Likitha
2. V. Vivek Vardhan
3. SP Praneeth
4. M. venkata sai

2. ABOUT SEARCH ENGINE OPTIMISATION
SEO Stands For Search Engine Optimisation. It Is The Process Of Getting
Traffic From The Free, Organic, Editorial, Or Natural Search Results On The
Search Engines. Simply Put, It’s The Name Given To The Activity That
Attempts To Improve Search Engine Rankings. In Many Respects, It's Simply
Quality Control For Websites.

3. WHY IS SEO IMPORTANT FOR MARKETING?
SEO is a fundamental part of digital marketing because people conduct trillions of searches
every year, often with commercial intent to find information about products and services. search
is often the primary source of digital traffic for brands and complements other marketing
channels.
However, the search results have been evolving over the past few years to give users more direct
answers and information that is more likely to keep users on the results page instead of driving
them to other websites.
Also note, features like rich results and knowledge panels in the search results can increase
visibility and provide users more information about your company directly in the results.

4. History of SEO
SEO, as we all know, is a vast, constantly-evolving field of digital marketing that
strengthens the brand voice, and boosts website traffic and ROI (return on investment).
Its inexpensive yet highly effectual nature has led to its increased use by search
marketing professionals who are up to speed with the latest happenings in the field.
However, seldom does one wonder about how it all began.
The specific time when SEO first came into existence, most industry experts believe
that it all started in 1991.

6. Birth of the Internet
The number of internet users has skyrocketed in the past few years and is
increasing every single day. Users are constantly searching for all the information
they need through various devices, and search engines are pulling out all the stops
to provide them with the most relevant, contextual results.
Remote computers could connect over basic
telephone lines with the AT&T commercial
modem that was launched in 1958. This was the
most nascent form of the internet, with the term
‘internet’ being coined much later in December
1974.

7. About Black and White hat SEO
There are two types of SEO
1. Black hat SEO
2. White hat SEO

8. Black Hat SEO:
Black hat SEO refers to a set of practices that are used to increases a site or page’s rank
in search engines through means that violate the search engines’ terms of service. The
term “black hat” originated in Western movies to distinguish the “bad guys” from the
“good guys,” who wore white hats (see white hat SEO). Recently, it’s used more
commonly to describe computer hackers, virus creators, and those who perform
unethical actions with computers.
For Example: Content Automation, Doorway Pages, Hidden Text or Links, Keyword
Stuffing, Reporting a Competitor (or Negative SEO), etc.

9. White Hat SEO:
White Hat SEO refers that work within search engines terms of service to improve a
site’s search engine results page (SERP) rankings while maintaining the integrity of
your website and staying within the search engines’ terms of service.
For Example: Offering quality content and services, Fast site loading times and
mobile-friendliness, Using descriptive, keyword-rich meta tags, Making your site
easy to navigate, etc.

10. About SEO Copywriting
Copywriting is the art and science of creating content that prompts the reader/end-
user to either buy a product, subscribe to a list, take a test drive, or take some other
action that will improve you. Appeal to the end-user (customers, clients, prospects,
readers, etc.),
A copywriter is someone who understands people, knows what his audience likes
and chooses the words that will appeal to them. The headline, words, phrases,
sentences and paragraphs used in the content have to persuade and cause readers to
take a specific action.

11. ABOUT DIGITAL MARKETING
• Basically, digital marketing is the fundamental term that includes each and every online marketing
effort. In digital marketing, companies make use of all the digital channels to reach the existing
and potential customers.
• Nowadays, there are a number of digital marketing agencies which helps companies connect with
their target audience, convert leads into customers and retain the customers.
1. Use of tools like Email, website, Smart Television and wireless media.
2. Focuses on building and maintaining a relationship with the customers through electronic
communication channels.

12. Scope of SEO
In India SEO is the force behind a company’s online success. Internet marketing is
now a billion-dollar industry and everyone is slowly but surely accepting this. Even
top companies in India and the world are now keeping huge budgets for internet
marketing. There is so much buzz going about internet marketing. People know that
SEO can bring them new prospects for their products and services. But what’s the
scope of SEOs in India in comparison to the rest of the world.

13. SWOT ANALYSIS
SWOT Analysis stands for Strength. Weakness, Opportunity and Threat. A SWOT
analysis can be used to assess the strengths, weaknesses, opportunities and threats that
are involved in an organization.
Identification of SWOT is crucial as it assists in achieving the organizational goals and
objectives. An existing business can perform SWOT analysis anytime to assess the
changes taking place while a new business can perform SWOT analysis as part of the
planning process that helps business move on the right track right from the very
beginning.

14. Benefits of SWOT Analysis:
Better understanding of business strengths and weaknesses.
 SWOT Analysis can be used to timely address the weaknesses.
 Helps capitalize on business opportunities
 Strategic advantage of strengths and make better use of opportunities.

15. Strengths
• Strengths are characteristics of the business or project that give it an
advantage over others.
• Unique" and "Relevant' contents have been published. Industry Expertise.
• Matching Domain and Brand name
• Daily visitors.

16. Weaknesses
Weaknesses are characteristics that place the business or project at a
disadvantage relative to others.
 Lack of proper SEO strategy.
 Website not SEO optimized.
 Lack of value-based contents
 SEO department not active.

17. Opportunities
 Perform Off-page SEO
 Low Competition Keyword Targeting For Quick SERP Rank Improvement
 Publish Value Based Unique And Relevant Contents
 Link Building
 Social Media
 Develop In-house SEO

18. Threats
 Competitors Have Strong Domain Authority' And 'Page Authority
 Competitors Are Well Followed On Social Media.
 Competitors Have SEO Optimized Contents.
 Competitors Provide Unique And Value Based

19. OBJECTIVES
The purpose of the project is to optimize the website using various search
engine optimization techniques and get i listed among the top pages of Google.
The goals of the project are:
1. To get the website listed in the top pages of the search engine.
2. To build an interactive, user-friendly website.
3. To make the website rich in graphics to enhance its target audience.
4. To decrease the competition the organization behind the website.
5. Understanding both the abilities and limitations of search engines.

20. CONCLUSION
SEO can be defined as "all tasks necessary to improve the rankings of a website for
certain keywords," however, the term SEO is often used to describe other services related
to search engines and marketing. Those are just a few of the ideas I have about the
direction SEO will take in 2010. There are many more options, and some of those may
not become valid, but it’s already apparent that including more engaging content and
creating a broad online profile will be important to a website’s overall importance in the
eyes of the search engines.