When it comes to marketing your site, HUD expects that you will do what you said you were going to do when you completed your Affirmative Fair Housing Marketing Plan (AFHMP), Form HUD-935.2A.

1. E-ALERT
Assisted Housing Management Best Practices:
Keep Records to Show You Followed Marketing Plan
October 24, 2013
When it comes to marketing your site, HUD expects that you will do what you said you were going to do
when you completed your Affirmative Fair Housing Marketing Plan (AFHMP), Form HUD-935.2A.
The AFHMP applies to all HUD-assisted sites of five or more units. The plan must describe an affirmative
action program to attract residents to the housing initially, regardless of race, color, religion, sex, disability,
familial status, or national origin. In addition, the plan requires you to specify and then target demographic
groups who are least likely to know about or apply for housing at your site. The plan also should include
information on the applicants, your nondiscriminatory hiring policy, your training program on
nondiscrimination for rental staff, and your display of the HUD Equal Housing Opportunity logo and slogan.
A good way to demonstrate that you're following the rules and your plan is to keep comprehensive records
showing exactly what you've done. Not only can this help to prove that you marketed your site without
discriminating, but it also can help protect you against claims of discrimination by prospects and applicants
you turn away. Useful records for this purpose include copies of media and marketing materials, records of
marketing activities conducted, and documentation of any special marketing activities undertaken.
Along with keeping records of each different type of marketing activity you engage in, you can maintain a
monthly calendar of your activities. That gives you an overall record of what you've done each month, at a
single glance. See below for a simple calendar log. You also can use online calendar software to keep track
of your marketing activities on a daily basis.
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