This document discusses how event organizers can use cloud-based ticketing, marketing, and fundraising tools to help potential patrons like Monica discover and purchase tickets for their events. It notes that Monica is seeking new entertainment and is tech-savvy, expecting an optimized mobile experience. The document then lists several discovery providers that can help attract patrons to events and highlights the growing usage of mobile devices. It emphasizes the importance of optimizing the user experience for mobile and providing an easy ticket purchasing process to meet patrons' expectations of immediacy.

1. Cloud Based Ticketing, Marketing, Fundraising
PATRONS AND EVENT DISCOVERY
David Maurer
Director of Sales, Vendini
dmaurer@vendini.com

2. Meet Monica...
• Lives nearby
• Seeks new forms of
entertainment
• Spending power to attend
• Tech savvy, expects more
• Always connected: web and
mobile

3. Monica's Dilemma
• Able to find your website?
• Excited about attending?
• Finds you on mobile?
• Easy to get basic info?
• Simple ticket purchase
process?

4. Discovery Providers
Twitter New Technology
• Eventful - “Find Local Events”
• Songkick - “Be the First to Know”
• DoStuff Media - “Artist Discovery”
• Zvents – “Discover Things to Do”
• Bloomreach – “Get Found”
Facebook

5. Optimize for Mobile
2011 2012
iPhone 4.28% 6.12%
Android 3.46% 7.67%
Blackberry 0.17% 0.11%
iPad/iPod 2.28% 6.54%
10.19% 20.44%

6. User Experience
Help Monica Find You…
• Starts with a visit to your website
• Build excitement and engagement
• Email, phone, face-to-face
• Make it simple!

7. Napa Valley Opera House
“These days everyone expects
immediate gratification. They
expect to get through the ticket
buying process quickly.”
Julie Dalrymple
Marketing Director
Napa Valley Opera House
To view video: http://youtu.be/aSfGunJYK8U

8. Cloud Based Ticketing, Marketing, Fundraising
PATRONS AND EVENT DISCOVERY
David Maurer
Vendini New York
1515 Broadway, 11th Floor, New York, NY 10036
800-901-7173 ext. 720