Hola Mahalla is a three-day Sikh festival held annually in Anandpur Sahib, Punjab. Participants camp out for a week, attending displays of fighting skills and listening to music and poetry. Meals are served together in communal lines at langars. The military-style procession concludes near Takht Sri Keshgarh Sahib, one of the five seats of Sikh authority. This year's event is expected from March 12-14 with approximately 20 lakh participants from across India. The document then lists various branding and advertising opportunities available during the festival.

2. The Location - Anandpur Sahib in Punjab

3. MAP

4. Event Details
 Hola Mahalla is a Sikh festival which takes place on the second day of the lunar
month of Chett (a day after Holi which is a two-day festival starting with Holika
Dahan on the last day of the lunar month of Phagan on full moon and the
actual day of Holi
 The fair held at Anandpur Sahib is traditionally a three day event but
participants attend Anandpur Sahib for a week, camping out and enjoying
various displays of fighting prowess and bravery, and listening to kirtan music,
and poetry. For meals, which is an integral part of the Sikh institution
(Gurdwara) visitors sit together in Pangats (Queues) and eat vegetarian food of
the Langars The event concludes on the day of Hola Mohalla with a long,
military-style procession near Takht Sri Keshgarh Sahib one of the five seats of
temporal authority of the Sikhs.

5. Event Details
 Dates of the event – 12th March to 14th March.
 Expected Footfall - Approx. 20 lakhs.
 Demography – Participation from across the country

6. Vritti I Media Profile: -
Vritti Media has 8 years of expertise to organize many marketing campaigns, brand activations, on
ground activities, product launching, planning and executing client specific engagement activity’s
in Pandharpur Yatra.( Maharashtra , Kumbh Mela ( Nashik & Ujjain ) , Pushkar , Ramdev Mela ,
Khatushyam Mela , Salasar Balaji Yatra ( Rajasthan) ,Killa Raipur (Punjab) Past 7 years we have
worked with various client for the Marketing campaigns pls. find few activities as follows.
• Launching of Good Knight’s innovative cost-effective mosquito repellent – Fast Card.
• Launching of “Colgate max fresh toothpaste”
• Ground activation for Colgate Sibaka Ved Shakti at Pushkar Ground activation and engagement
 For Ghadi detergent.
• Ground activation, engagement and sampling for Emami Navratna oil.
• Activation for Godrej No1 Soap.
• Consumer engagement activation and entertainment zone for Zee cinema.
• Entertainment zone with engagement activity for J.K. cement.

7. Branding opportunities

8. Media Property Units
Welcome Gates 5
Duration of the Activity 7 days

9. Rest Zone
Media
Property Units
Rest Zone /
Stall
2
Duration of
the Activity 3

10. Information &Direction boards
/Poll kiosks / customized
/innovative product integrated
direction boards or Information
boards/ Mile stones
6 ft. X 4 ft. ( 70% branding
and 30% social awareness
information
Availability 300 Nos.
Direction and Information boards

11. Jal Mandir –Free drinking Water facility

12. Mirror Branding

13. Branded Help center
Branded Dustbin

14. Other Important branding options
1. Pole Kiosk,
2. Hoarding,
3. Police Help Desk
4. Langar Name Boards
5. Piao –Free Water Distribution.
6. Mirror branding.
7. Branding dustbin.

15. Glimpse of the event

20. Thank you