As a Pro Marketer, you can't simply host your content on YouTube anymore and hope for the best. We review 5 of the top video hosting/marketing platforms: Wistia, Vidyard, Sproutvideo, Vzaar, and Vimeo.

1. WHEN YOUTUBE
IS NOT ENOUGH...
TOP VIDEO
HOSTING
PLATFORMS
REVIEWED

2. IF YOU’RE A SERIOUS MARKETER,
YOUTUBE WON’T CUT IT
Any ol’ marketer from New York City to Timbuktu knows to put his videos on YouTube, the
“no-duh” (free) go-to place to host your video content. And now Facebook has been going
hard on video for over the past year, sucking up and promoting as much video content as
much as they can. We wrote about all the free ways you can promote your videos or look at
your video ROI and analytics in previous posts.
But the truth is that savvy marketers know that they can’t rely solely on free hosting,
especially if they want more control, analytics and insights into what’s working and what’s
not. Instead, at some point they will have to turn to paid video marketing platforms like
Vidyard, Wistia, VideoSprout and others.

3. OVERVIEW

4. VIMEO
Price: Free – $200 per month
Analytics: Basic coverage
Marketing Tools: Beginner
• Really good for HD Content, social sharing
and privacy settings
• More elegant and curated than YouTube
• Ability to “sell” or “rent” your video content
• Lacking features and robust analytics in
paid version

5. WISTIA
Price: Free – $300+ per month
Analytics: Full coverage
Marketing Tools: Diverse and powerful, in
$100+ plans
Bonus Points: A free plan you can actually use
• Strong analytics: Heatmaps, engagement graphs, etc.
• Email “Turnstiles” for gathering lead contact info
• Slick, easy-to-understand interface
• Clear pricing plans

6. VIDYARD
Price: Custom, no free plans
Analytics: Full coverage, pick and choose
Marketing Tools: Powerful and diverse
Bonus points: thumbnail A/B testing,
Personalized Videos
• Custom-crafted solutions: don’t pay for features you
won’t use
• Totally customizable player and strong analytics suite
• Stellar CRM and MAP integrations
• Confusing website

7. SPROUTVIDEO
Price: 14-day free trial, $25-$400 a month
afterward
Analytics: Full coverage
Marketing Tools: Strong, focus on security
Bonus Points: “Video Websites” feature
• Good for companies who don’t want to “go viral”–
focus on security features
• Hyper customizable video player
• Strong analytics and engagement tracking
• Expensive plans based on bandwidth

8. FOR LARGER PUBLISHERS,
DISTRIBUTORS, CONTENT OWNERS

9. RECAP

10. THANK
YOU!
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