Advanced growth hacking

1. Growth_Marketing_Conference_V1.5_2016_0505

2. Feature Facebook Your Website

10. 10
Brand awareness Product information Call to action
Source: Adaptly, “New Digital Advertising Study Finds That Sequencing Ads Taking Individual Consumers Down the Marketing
Funnel Achieves Better Outcomes Than Sustained Call-To-Action Message, July 2014

11. Audiences Engagement Conversion

22. 1
2
3
4
5
6
7
Audience Manager
Ads Manager
Signal
Audience Insights
Graph Search
Google Tag Manager
Google Analytics

32. High purchasing intent = keywords such as “warriors tickets“
Generic branded = using keywords containing the term “warriors“
Only tickets search campaigns
Average daily ROAS for high purchase intent ticket campaign = 2,670%
Average daily ROAS for branded ticket campaign = 1,341%
Average search impression share for branded: 99%
Average search impression share for generic: 30%

37. The total owned audiences that you can reach via Facebook plus the organic fan base on other
social networks.
Website 000,000,000
Email 000,000,000
Facebook 000,000,000
Twitter 000,000,000
Linkedin 000,000,000
Instagram 000,000,000
Total 000,000,000
Total
Audience
0,000,000

41. Facebook video lift test

44. SocialAmplificationGuide

45. Social Amplification Guide

50.  

51.  

65. VideoLinkAd

70. Nine Triangles Guide