1. GROWTH HACKING...Today this term is very heard & famous in digital
marketing field, but very few of us really know what actually growth hacking means.
Let me clear doubt.
Growth hacking is few proven techniques to grow your business by using few tools,
its not any set process or theory.
its experience and learning by different marketers who have tried it on their own
business or experiment on client's business.
Now there are few basic objectives why any business will go for Growth Hacking
techniques.
OBJECTIVES OF GROWTH HACKING :-
(1) Brand Awareness
(2) Traffic Acquisition
(3) Lead Generation
(4) User Behavior.
2. Lets understand above objectives with example of tools.
(1) Brand Awareness :-
If you are a startup or established Brand, there should be always need of brand
awareness. The more people see your logo or slogan the more they felt attached to
your brand, it will boost chances to purchase a product or signup on your website.
Mail-chimp :-
Its Email marketing tool by which you can automate your email marketing to
increase awareness of brand. also it will help to nurturing leads.
Hubspot :-
Hubspot is the place of Inbound marketing library. you can learn and
experiment so many different things at hubspot.
they have their free tools which covers inbound marketing to sales, content
marketing to lead generation.
If you are at learning or experimentation stage, Hubspot is must have tools.
(2) Traffic Acquisition :-
These tools are which brings traffic to your website directly or indirectly, these tools
makes your work effort less & smooth so you can focus on more important
things, also with help of these tools your fans or consumers can find you easily.
Nimble :-
This tool is so effective as well as very easy to setup that it brings all your
data, contacts, social media, gmail, in to one place.so you can manage them easily,
It will also include CRM, Social media integration,Relationship
Mgmt,Follow ups.etc.
With One login you can manage all your day to day business
activities.
3. Click to Tweet :-
it is another great tool to promote your business on twitter via tweets. by using
this tool sharing your product on twitter very easier & it gives amazing
results.
It has add on feature of analytic, it shows how many times your tweet or links
has been clicked.
It is super easy to set up & most useful thing is you can set up anywhere on
your website's landing page, emails, social media posts.
(3) Lead Generation :-
Lead generation is big challenge & need as far as the small organizations are
concern. there are certain tools by which companies whether its big or small easily
acquire leads,
but important thing is to use those tools very carefully,
Hello Bar :-
Hello bar is simple tool which is focused on three things, drive traffic, collect emails or
point users to your social media.
-It simply add one call-to-action button on your website landing page with horizontal
bar but its very effective and it shows you result you would never imagine before.
-It also shows number of clicks your header gets, & shows you on which page
this tool should use.
Visual Website Optimizer :-
o Above tool is so much efficient that it allows
non-technological users to allow A/B testing on their
website.
it also helps you to set up conversion goals, supports
multivariate A/B testing, it supports URL split testing to
support different version of URLS.
(4) User Behavior:-
Quaraloo :-
4. This above tool is very much useful with
respect to user behavior on website, it
gives answer why user on website takes
particular action, what triggers them to
do so.
- It will give you whole new perspective on conversion rate, how
any customer will or wont become visitor to lead.
Consumer Barometer :- it gives e-commerce company that information
about online consumers they need to make more informed decisions.
- The most interesting thing about above tool is no sign up
required. its totally free of cost.
CONCLUSION :-
I hope this piece of article is enough to clarify upon growth hacking, its
one term which is defined by marketers by doing successful
experimentation with some tools, & they have succeeded in their
objectives whether its getting signups or conversion. SO WISH YOU
ALL HAPPY GROWTH HACKING.