441 Company Preso - 4:30 Section

1. Varsha Tirukonda (vrtiruko)

2. ● Internet media company
● Founded in 2006
● Based in New York City
HISTORY

3. ● Provides "the most shareable breaking news,
original reporting, entertainment, and video"
● Website
● Mobile apps
PRODUCTS

4. ● Private company
● Over $500m in investments
● Valuation is wide ranging: $200m - $1b
● $170m in revenue in 2015 (half of projected)
● Slashed its predictions for 2016
FINANCIAL INFO

5. ● Specializes in shareable
content to expand reach
● Revenue comes from native
advertising
● Seamlessly integrates ads with
content
BUSINESS MODEL

6. ● Example: MINI’s “Not
Normal” campaign
BUSINESS MODEL

7. ● Example: MINI’s “Not
Normal” campaign
BUSINESS MODEL

8. ● Example: MINI’s “Not
Normal” campaign
BUSINESS MODEL

9. ● Example: MINI’s “Not
Normal” campaign
BUSINESS MODEL

10. COMPETITION
Company
# of
Brands
Online Mobile Print
Total US
Circulation
Buzzfeed 1 x x 85m/month
Huff Post 1 x x x 90m/month
Vox 8 x x 50m/month
Slate 1 x x 17m/month

11. ● Create easily and quickly digestible content
(content worth sharing)
● Leverage social advertising network
SECRET SAUCE: MEMES

12. ● Will continue to grow in
engagement and influence
● Shape how other organizations
sell ads, hire employees, and
approach their work
PREDICTION

13. Sources:
● http://www.theatlantic.com/technology/archive/2015/04/t
he-eternal-return-of-buzzfeed/390270/
● http://www.beammessenger.com/img/buzzfeed.png
● https://www.ft.com/content/26ebf992-00c4-11e6-99cb-83
242733f755
QUESTIONS?