How to concept an Augmented Reality (AR) POC in just one week - to be delivered in four weeks in total? This is the pitch deck by Valtech for an AR POC built on Contentstack, including a summary of their brainstorm process, two concepts, recommendations, and examples. Learn more at www.contentstack.com/blog

1. Contentstack &
Augmented Reality
Jason Alderman, Matthew Morey, Pascal Lagarde
Valtech
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2. Our goal for this project:
Create a co-branded
Contentstack + Valtech
augmented reality demo
showing off the best
features of Contentstack.
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3. Internal brainstorming
Conducted internal one-hour session
with Pascal, three engineers, and
two UX designers.
Reviewed strengths of Contentstack:
• Detailed content models
• Robust multi-lingual support
• Advanced workflows and publishing
• Personalization of content
Identified industries with complex
information and how we might
personalize it.
Two domains stood out:
Beauty & skincare products
Museum collections
INTERESTING FINDING:
Text-to-speech is good enough to work
for most people. AR voice-overs could
be a way to smartly leverage large
amounts of textual content...
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4. What's inside the bottle?
Object recognition or barcode scan.
In store or on shelves at home.
Learn about the ingredients of your beauty products.
I want more like this. Find other products with qualities
(fragrance, color, feel) you like, based on ingredients
No thank you! Avoid products you have an allergic reaction
to. Discover ingredients to avoid and alternate product lines.
I'm emotionally invested. Learn where ingredients come
from, through videos and photos, and what practices are
taken to keep them sustainable.
Give me the edge. Learn how certain ingredients help make
this product better. Get tips and tricks from influencers to
save time or use it more skillfully.
Works with your preferences and browsing/purchase history to
make recommendations. Can provide metrics to a company to
help them understand what draws customers to their brand.
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Beauty & Skincare Products Concept
AR TYPE
LOCATION
CONCEPT
TAILORED

5. Personal AR Audio Tour
Object recognition or QR scans.
In museum gallery (or limited version at home).
Get a text-to-speech generated audio tour, just for your interests.
Choose your path. Learn about objects tied together by
historical era, creator, subject, or even provenance to find
new connections.
Follow invisible threads. Your device directs you to other
gallery objects that continue the story.
It was THAT big? Museums provide context; AR can put
you there, and show you how the object stood or moved in
its own time.
Get in sync. Synchronize audio so your friends/family can
nod along with you, inspired by apps like Detour.
Learns your interests and lets you find new connections and
share them with others. Can bubble up popular paths and
unexpected interests to help museum modify physical layout.
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Museum Collections Concept
AR TYPE
LOCATION
CONCEPT
TAILORED

6. Valtech already has a lot of connections to
beauty retailers.
Retailers across many industries can relate
to the usefulness of this demo.
Beauty & Skincare
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Concept Comparison
More impressive technical demo,
potentially.
Everyone gets excited about museums!
PRO
Object recognition in Web AR is still not
robust, so it could be a stretch.
Brands might not want to draw attention to
some of their ingredients or where they
come from.
Harder to relate to other industries.
Potentially far more ambitious.
CON
Museums
PRO
CON

7. ROM Ultimate Dinosaurs
Detour audio tours (acquired by Bose)
Smithsonian Hall of Bones' Skin & Bones
app
For Museums, Augmented Reality Is The
Next Frontier
VR Will Break Museums (essay on value of
AR/VR in museums)
Additional Resources & Inspiration
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Videos of v_ work with cosmetics partners
Amorepacific cosmetics AR in Seoul
Augmented credit card and VFX from
Stranger Than Fiction
CPID database of household product
ingredients and EWG's Skin Deep database
WIRED's "What's Inside" column
Speculative fiction like Keiichi Matsuda's
HYPER-REALITY
BEAUTY PRODUCTS MUSEUMS

8. Next steps...
Choose direction
Create design + architecture
document
Prioritize features
Set milestones

9. Thank YouJason Alderman, Matthew Morey, Pascal Lagarde
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