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Varduhi Chakhkalian
Digital marketing is term for the marketing of
products or services using digital
technologies like mobile , tablets, online
marketing, social media marketing, etc.
 Affordable
 More Targeted
 Measurable
 Was Neutral
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Content Marketing
 Social Media Marketing (SMM)
 Pay-per-click Advertising (PPC)
 Affiliate Marketing
 Email Marketing
 SEO-friendly Site
 Keyword Optimization
 Content
 Links
 Conversion Rate Optimization
(CRO)
 Target Market and Buyer Personas
 Content Strategy
 Quality Content Production
 Sharing On Various Digital
Channels
 Analytics and Improvement
 Identify Ideal Customers
 Research Competition
 Channels and Tactics
 Content Strategy
 Google Adwords
 Bing Ads
 Yahoo: Search Ads
A trend is what's hip or popular at
a certain point in time.
 58% of searches on mobile
devices
 65% of people access mobile
while shopping
 50% of people access mobile while
they watch TV
Facebook analyzed in-home eye
tracking of 100 U.S. users who
watch TV. Results found that 94%
of TV viewers kept their phones
with them while watching a show
and only looked at the TV screen
53% of the time.
People are doing searches for
products and services on Social
Media.
Percent of video views that came
from mobile devices:
2013 – 15%
2016 – 50%
75% of mobile data will be a video
by 2020
2% of your audience see your page
posts on Facebook
80% of consumers’ makes buying
decisions based on what other
people post about that business
on Social Media.
 Real-Time data
 Artificial Intelligence
 Predictive analytics
 Data visualization
 Distributed/Blockchain
 Marketingland.com
 Socialmediatoday.com
 Digiday.com
 Contentmarketinginstitute.com
 Socialmediaexaminer.com
 Blog.marketo.com
Digital Marketing And Trends

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Digital Marketing And Trends

  • 2. Digital marketing is term for the marketing of products or services using digital technologies like mobile , tablets, online marketing, social media marketing, etc.
  • 3.
  • 4.
  • 5.  Affordable  More Targeted  Measurable  Was Neutral
  • 6.  Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Content Marketing  Social Media Marketing (SMM)  Pay-per-click Advertising (PPC)  Affiliate Marketing  Email Marketing
  • 7.  SEO-friendly Site  Keyword Optimization  Content  Links  Conversion Rate Optimization (CRO)
  • 8.
  • 9.  Target Market and Buyer Personas  Content Strategy  Quality Content Production  Sharing On Various Digital Channels  Analytics and Improvement
  • 10.  Identify Ideal Customers  Research Competition  Channels and Tactics  Content Strategy
  • 11.  Google Adwords  Bing Ads  Yahoo: Search Ads
  • 12.
  • 13.
  • 14. A trend is what's hip or popular at a certain point in time.
  • 15.  58% of searches on mobile devices  65% of people access mobile while shopping  50% of people access mobile while they watch TV
  • 16. Facebook analyzed in-home eye tracking of 100 U.S. users who watch TV. Results found that 94% of TV viewers kept their phones with them while watching a show and only looked at the TV screen 53% of the time.
  • 17. People are doing searches for products and services on Social Media.
  • 18.
  • 19. Percent of video views that came from mobile devices: 2013 – 15% 2016 – 50% 75% of mobile data will be a video by 2020
  • 20. 2% of your audience see your page posts on Facebook
  • 21. 80% of consumers’ makes buying decisions based on what other people post about that business on Social Media.
  • 22.
  • 23.  Real-Time data  Artificial Intelligence  Predictive analytics  Data visualization  Distributed/Blockchain
  • 24.  Marketingland.com  Socialmediatoday.com  Digiday.com  Contentmarketinginstitute.com  Socialmediaexaminer.com  Blog.marketo.com