This deck describes the work of P2Health Ventures, an early stage venture fund that invests in tech startups aiming to improve health outcomes through preventive and population health

1. P2HEALTHT H E F I R S T P U B L I C H E A L T H T E C H
V E N T U R E F U N D

2. WHAT
PROBLEM
ARE WE
SOLVING?
Digital health is still more
new than improved.
Look at what makes us healthy: 50% healthy
behavior, 20% our environment, and only
10% of that is access to care. But what is
healthcare spending money on? 88% of
healthcare spending is for medical services.
Currently, digital health primarily focuses on
solutions for medical services. The health
care system of the future will value
outcomes rather than just spending. The
highest ROI comes from prevention, not
medical services.

3. P2Health is a venture fund that invests
in seed-stage and Series A public
health tech startups.
ABOUT
P2HEALTH

4. A TECH PRODUCT OR TECH-
ENABLED SERVICE THAT
W H A T I S P U B L I C H E A L T H T E C H ?
PREVENTS DISEASE ONSET OR ADDRESSES THE NEEDS
OF MEDICALLY VULNERABLE POPULATIONS
Digital
Health
Public
Health
Public
Health
Tech

5. Omada Health targets
high risk members,
leveraging web design,
tech, and health coaches
to affect healthy lifestyle
behavior and alleviate
chronic disease burden.
Raised to date: $76.5M
Investors include:
Andreessen Horowitz,
Norwest, NEA
N O T A B L E P U B L I C H E A L T H T E C H C O M P A N I E S
Clover Health leverages
data analytics to
proactively identify and fill
gaps in care as a health
insurance startup for
seniors to drive down
costs and improve health
outcomes.
Raised to date: $295M
Investors include:
Sequoia, First Round,
Social Capital
Healthify is a SaaS
platform that assesses the
non-clinical needs of
patients that affect health
to reduce costs, boost
quality metrics, and
improve case
management.
Raised to date: $3M
Investors include:
Kapor Capital,
Milestone

6. Rimidi is a cloud-based
enterprise solution for
diabetes management for
primary care clinics that
drives 2-3x improvement
in efficiency for managing
hard-to-reach, costly
populations with diabetes.
TAM: 28 million
Americans with Type II
diabetes
Key trend: 1 in 3
Americans will develop
Type II diabetes
E M E R G I N G P U B L I C H E A L T H T E C H C O M P A N I E S
bosWell leverages
community-based
organizations to forecast
risk of hospitalization
among the most
vulnerable Medicaid
beneficiaries.
TAM: 73 million
Medicaid covered lives
Key trend: Nearly 50
percent of Medicaid
spending is
on roughly five percent
of beneficiaries
Foodstand helps build
good eating habits
through community
powered challenges. The
app has 20,000 users in 56
countries and growing.
TAM: 86 million
Americans with
prediabetes
Key trend: >470 million
people will have pre-
diabetes by 2030

7. 10%
I M P A C T O F A C C E S S
T O C A R E O N
H E A L T H O U T C O M E S
S P E N D I N G O N
A C C E S S T O C A R E
90%
3%
H E A L T H C A R E
S P E N D I N G O N
P R E V E N T I O N
H E A L T H
C A R E C O S T S D U E
T O P O O R
P R E V E N T I O N
75%
WHYPUBLICHEALTHTECH?
FEE-FOR-SERVICE DRIVES
HIGH COSTS AND POOR OUTCOMES

8. WHY PUBLIC HEALTH
TECH?
THE TRANSITION TO VALUE-BASED CARE
F E E - F O R -
S E R V I C E
V A L U E - B A S E D
C A R E
PUBLIC HEALTH TECH DRIVES LOWER
COSTS, BETTER OUTCOMES

9. B U T I N V E S T O R S A R E W A R Y
O F I N V E S T I N G
T H E O P P O R T U N I T Y
$144.8
BILLION
" T O O M U C H
R E G U L A T O R Y R I S K "
" W H E R E A R E T H E
1 0 X R E T U R N S ? "
" P U B L I C H E A L T H
I S N ' T F O R M E .
T H A T ' S G O V E R N M E N T
W O R K . "
" W H O P A Y S F O R
T H I S A N D W H Y ? "

10. CURRENT SILOES IMPEDE
INNOVATION
Investors
unfamiliar with
public health
Siloed data on
public health
tech ROI
Poorly
supported
entrepreneurs
Lack of
entrepreneurship
in public health
education

11. P2HEALTH VENTURES
FOSTERS PUBLIC HEALTH TECH
Access to pilots,
academic
researchers, and
expert advisors
Courses and
community
building events
Research and
thought
leadership on
trends and
opportunities
Venture fund for
early stage
public health
tech startups
.VC
.PUB
.LAB
.EDU

12. FOCUSED ON POPULATION &
PREVENTATIVE HEALTH
COMMITMENT TO EVIDENCE-
BACKED RESEARCH
COMMITMENT TO DIVERSITY
CLOSING HEALTH INEQUITIES
INVESTMENT
CRITERIA

13. EXCLUSIVE
DEAL FLOW
ACCESS
FULL SERVICE
PARTNER
NETWORKS
We have built an ecosystem unique to
fostering and identifying early, quality
entrepreneurs innovating in public health
through university, institutional, industry, and
community pipelines across the country.
Through our P2Health.LAB vertical, founders
have access to talent, mentors, pilots tailored
for population and preventative health, as well
as a platform for investment.
We have a growing network of national
academic partnerships, health systems, and
city, state, and federal government agencies
that provide research and other strategic
support specific to public health models.
COMPETITIVE
ADVANTAGES
FIRST OF
ITS KIND
P2Health is the first and only firm focused
on public health tech. Our brand attracts high
quality dealflow and talent for this largely
untapped opportunity.

14. Capital efficient
Functional prototype
Investment criteria fit
Scalable distribution
Measurable
Traction
Community
Engagement
Cross-Functional
Team
TARGET
INVESTMENTS
Engaged users
Some revenue
Attractive unit economics
Advisory boards
Leveraging community
networks/coalitions
Public health, engineering and
design expertise

15. Connecting
stakeholders in the
public health tech
ecosystem in
developing the
intersection.
.EDU .PUB
Thought leadership
on trends,
challenges, and
opportunities in
public health tech.
Our Portfolio Services
Access to
pilots, academic
researchers, talent,
and expert advisors.
.LAB

16. ACCESS TO
PILOTS
P2Health has established relationships with a wide
range of universities, health systems and academic
medical centers across the country.
Our model integrates the business development
support of an incubator with the evidence-based
rigor of research. All of our companies must
participate in a pilot or research study to validate
their product.

17. Our quarterly events bring together
entrepreneurs, technologists, and public
health practitioners to highlight trends,
challenges and opportunities in public
health tech
Past event topics have included:
A selection of past speakers
OUR
EVENTS
Liz Rockett
Principal
Kaiser Permanente
Ventures
Moses Ike
Investment Manager
Dignity Health
Dayna Long
Medical Director
Center for Community
Health and
Engagement, UCSF
Benioff Children’s
Hospital Oakland
David Vivero
CEO
Amino
Protecting Health at the Intersection of
Tech and Data
More than Healthcare: Innovation and the
Social Determinants of Health

18. 60% 40%Women Men
Sample Companies
Ayasdi
McKesson/RelayHealth
Genentech
Zipongo
Blue Shield of California
Propeller Health
CPMC
Delta Dental
21%
27%
18%
34%
Black
Asian
Other
White
Health Care Management
Public Health Practitioners
Data Scientists
UX Designers
Engineers
Clinicians
Venture Capital
17%
17%
16%
10%
9%
6%
4%
P2HEALTH
COMMUNITY
PROFILE

19. UNMET NEEDS IN PUBLIC
HEALTH TECH
OUTCOMES RESEARCH FROM
PORTFOLIO PILOTS
METHODOLOGICAL
INNOVATIONS IN DIGITAL
HEALTH RESEARCH
STATE OF PUBLIC HEALTH
TECH FUNDING
.PUB
FOCUSAREAS
STATE OF PUBLIC HEALTH
ENTREPRENEURSHIP AND
ROLE OF DIVERSITY

20. M A N A G E M E N T T E A M
M A R Q U E S A F I N C H , M P H V A N E S S A M A S O N , M P H
Founded Riveted Partners, a consultancy that
accelerates digital health innovation
Led product development focused on health
tech for vulnerable populations at ZeroDivide
Fostered talent acquisition & investment to
advance gender diversity in digital health at
Rock Health
Member, Health IT advisory board for
Transdisciplinary Collaborative Center (TCC) for
Health Disparities Research at Morehouse
School of Medicine
Supported mobile health product development
for clients in west and east Africa
Speaking engagements include mHealth
Summit and ONC Consumer Health IT Summit
Press mentions in NPR, mobihealthnews
Yale BA in psychology; Columbia MPH in global
health
Key Prior Expertise: Key Prior Expertise:
Led communications and advised portfolio
companies on customer acquisition and
marketing at an early-stage tech VC firm
Built the first mobile analytics program at
Kaiser Permanente
Consulted for a number of digital health
startups in the Bay Area
Co-founded Movement50, a new leaders
group promoting diversity and social good in
Oakland and San Francisco
Developed a text messaging intervention for a
global health organization in the Middle East to
address the refugee crisis
UC Santa Barbara BA; George Washington
University MPH in global health

21. CONTACT US
vanessa@p2health.co
marquesa@p2health.co
FOR MORE INFORMATION
www.p2health.co