Facebook LIVE for Business: The How, What and Why
•Als PPTX, PDF herunterladen•
0 gefällt mir•99 views
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE breaks down the barriers and creates a connection that transcends traditional marketing limitations. In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast! In this LIVE training you'll learn: ✔How to go live on Facebook. ✔Your promotional plan ✔How to engage your audience ✔The different types of broadcasts you can do. We're going to get creative here! ✔How to repurpose your livestreams so you can reach a wider audience. ✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Ähnlich wie Facebook LIVE for Business: The How, What and Why
Ähnlich wie Facebook LIVE for Business: The How, What and Why (20)
Mehr von Vanessa CEO
Mehr von Vanessa CEO (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Facebook LIVE for Business: The How, What and Why
- 1. FACEBOOK LIVE FOR BUSINESS The How, What and Why
- 4. #WTFexpo Vanessa Cabrera…this is me…NOW
- 6. #WTFexpo
- 8. #WTFexpo People spend 3x longer watching live video compared to a video that's pre-recorded. Live videos average 6x as many interactions as regular videos Live videos have 135% greater organic reach than other content The number of videos showing up in people’s news feeds has increased by 360% compared to 2016
- 10. Step by Step Going Live via Facebook Mobile App
- 11. #WTFexpo You can test before you go live!
- 12. #WTFexpo Going Live via Computer
- 13. #WTFexpo You can now go Live…
- 15. #WTFexpo Why are you going Live? Begin with the end result in mind. What do you want your viewers to do? PLAN OUT YOUR BROADCAST
- 16. #WTFexpo At the end of my livestream, I want viewers to: a) Do _____________ (act) b) Know ___________(understand)
- 17. #WTFexpo 5 FACEBOOK LIVE Tips To Promote Your Broadcast 1 Create a Facebook Event & Send Invites 2 Create teaser posts or videos
- 18. #WTFexpo 5 FACEBOOK LIVE Tips To Promote Your Broadcast 1 Create a Facebook Event & Send Invites 2 Create teaser posts or videos 3 Pin the teaser posts/videos 4 Promote your livestream on other social media channels 5 Send an email to your list
- 19. #WTFexpo DONE THE PREP WORK NOW WHAT?
- 20. #WTFexpo 5 FACEBOOK LIVE Tips To Increase Engagement 1 Introduce yourself 2 Ask an easy question 3 Welcome your viewers 4 Look into the camera and pretend like you’re talking to a friend 5 Ask them to show you L.O.V.E.
- 21. Have your Call to Action Ready Schedule a meeting with you Register for an event Special deal Offer your freebie aka your opt-in
- 22. #WTFexpo PIN YOUR CALL TO ACTION
- 23. #WTFexpo Congratulations you made it through your livestream! But…
- 24. #WTFexpo I’ve finished with my livestream, I can move on with my life
- 25. #WTFexpo 5 FACEBOOK LIVE Tips To Stretch Your Livestream 1 Like and respond to every comment 2 Share your Livestream 3 Add captions 4 Customize your thumbnail 5 Download your Livestream to re-purpose PRO TIP! Transcribe your livestream and turn it into a blog or whatever!
- 26. Email + Social Media = Increases customer reach! RepurposeYour LivestreamsTo ExtendYour Reach
- 28. #WTFexpo 5 FACEBOOK LIVE Broadcast Ideas 1 Teach a class 2 Host a Live Q&A session 3 Announce Breaking News 4 Go Live from an Event 5 Run a contest
- 29. #WTFexpo GOING LIVE ON YOUR BUSINESS PAGE vs GOIN LIVE ON YOUR PERSONAL PAGE 1. The Facebook Algorithm LOVES it when you go Live 2. More options to share the video 3. Turn a Livestream into a Facebook Ad Important Info
Hinweis der Redaktion
- .
- [click to build] and don’t forget that more than half of your audience is reading email on a mobile device…who is going to scroll through 14 articles on their phone? And for your mobile readers – make sure that you’re keeping your messages short, and your calls to action above the fold (meaning, readers don’t have to scroll down to get to your most important content). Source: Constant Contact study: http://news.constantcontact.com/research/constant-contact-data-reveals-direct-correlation-between-email-campaign-effectiveness-and-n
- [CLICK TO BUILD EACH BASIC SUBJECT LINE WITH ONE REVEAL. RDDs CAN GET OTHER INPUT FROM AUDIENCE MEMBERS BUT OFFER THEIR OWN REVEALS] Ad-lib: Read them all aloud and try to be interactive.
- [Slide builds automatically] When it comes to extending your reach, you want to make sure that you’re meeting your audience where they are. Email is a great place to start, but you can reach more people by sharing your email content on all of your social media platforms. Think about it this way – there is probably some overlap between your email contact list and your followers on social media, but those groups are not likely to be identical. Also, what your followers do on social media, THEIR followers see. If someone likes or comments on your post on Facebook, all of their friends will see that, and see your name. Marketing on social media tends to be less expensive than traditional advertising. If cost is an issue, you’ll get more return on your time, money and energy by going first through email and subsequently through Facebook, LinkedIn, Twitter, etc. Each has its own typical audience and decision process. You want to start on the social networks you already use, and then begin to move to where your customers and contacts are so that you can leverage the existing network you have on those sites and begin to generate some social visibility along the way. To be clear, email IS part of social media. And if you’re doing it right, keeping your messages short, making the action or response obvious and simple and providing access, information and real value, then you will grow your business.
- Think about a curator at an art museum. That person uses their expertise to collect and present artwork from many different sources and arrange them in a way that’s educational and organized – they’re not responsible for painting every canvas!
- [click to build] and don’t forget that more than half of your audience is reading email on a mobile device…who is going to scroll through 14 articles on their phone? And for your mobile readers – make sure that you’re keeping your messages short, and your calls to action above the fold (meaning, readers don’t have to scroll down to get to your most important content). Source: Constant Contact study: http://news.constantcontact.com/research/constant-contact-data-reveals-direct-correlation-between-email-campaign-effectiveness-and-n