Facebook LIVE for Business!
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This document discusses how to use Facebook Live effectively. It begins by explaining why Facebook Live is a good platform, noting that live videos perform better than recorded videos. It then provides step-by-step instructions for going live on Facebook via mobile or computer. The document offers tips for promoting livestreams, engaging viewers during the broadcast, and repurposing the video afterwards. Finally, it suggests various types of content that can be livestreamed and compares using a business page versus a personal profile for livestreaming.
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Facebook LIVE for Business!
- 1. FACEBOOK LIVE We’re LIVE in 3…2…1!
- 2. Vanessa Cabrera…This is Me
- 3. Agenda 1. Why Facebook Live 2. How to go Live on Facebook 3. What to do Before, During and After your livestreams 4. Different Livestream Ideas 5. Livestreaming via a Business Page vs Personal Page www.vanessa-cabrera.com
- 7. Why You Should Be Livestreaming ASAP! People spend 3x longer watching live video compared to a video that's pre-recorded. Live videos average 6x as many interactions as regular videos Live videos have 135% greater organic reach than photos The number of videos showing up in people’s news feeds has increased by 360% compared to 2016
- 8. WHY I FACEBOOK LIVE www.vanessa-cabrera.com
- 9. HOW TO GO LIVE ON FACEBOOK www.vanessa-cabrera.com
- 10. Step by Step Facebook Mobile App
- 11. How to go Live using Your Computer 1. On your Facebook BUSINESS page select the Start a live video icon 2. Add a description of your Livestream & choose your audience. 3. You'll see a 3…2…1 countdown before your broadcast begins! www.vanessa-cabrera.com
- 12. You can now go Live… www.vanessa-cabrera.com
- 13. WHAT TO DO BEFORE YOU GO LIVE www.vanessa-cabrera.com
- 14. Why are you going Live? Begin with the end result in mind. What do you want your viewers to do? www.vanessa-cabrera.com
- 15. At the end of my livestream, I want viewers to: a) Do _____________ (act) b) Know ___________(understand) www.vanessa-cabrera.com
- 16. What To Do Before You Go Live Test..Test…& Test www.vanessa-cabrera.com
- 17. What To Do Before You Go Live Test..Test…& Test Make sure you have a strong signal and that your phone is fully charged. Recommend hardwiring your laptop. Use a tripod or selfie-stick for stability www.vanessa-cabrera.com
- 18. What To Do Before You Go Live www.vanessa-cabrera.com
- 19. What To Do Before You Go Live YOUR PROMOTIONAL PLAN Create a Facebook Event & Send Invites Create teaser posts and or videos Pin teaser posts/videos Send an email to your list Ask pre-show questions www.vanessa-cabrera.com
- 20. WHAT TO DO DURING YOUR LIVESTREAM www.vanessa-cabrera.com
- 21. What To Do During Your Livestream Introduce yourself Encourage interaction by asking them questions. When answering their questions, be sure to state the question first then answer it Ask for shares and reactions www.vanessa-cabrera.com
- 22. What To Do During Your Livestream Include a call to action. What’s the next step they should take with you or your business? www.vanessa-cabrera.com
- 23. DetermineYour CallTo Action… aka why are they joining your list? Schedule a meeting with you Register for an event Special deal Offer your freebie aka your opt-in
- 25. WHAT TO DO AFTER YOUR LIVESTREAM www.vanessa-cabrera.com
- 26. What To Do After You Go Live Like and respond to your viewers comments Save your video so it can be repurposed Add captions Custom Thumbnail Enable cross-posting Tag products, pages, people you mentioned www.vanessa-cabrera.com
- 27. Email + Social Media = Increased customer reach RepurposeYour LivestreamsTo ExtendYour Reach
- 28. WHAT SHOULD I TALK ABOUT? www.vanessa-cabrera.com
- 29. Different Types of Broadcasts Find Your Inspiration! 1. Teach a Live Class 2. Host a Q&A Livestream 3. Talk about an upcoming event 4. Go Live from the event itself 5. Run a contest 6. Livestream interview www.vanessa-cabrera.com
- 30. BUSINESS PAGE vs YOUR PERSONAL PAGE 1. The Facebook Algorithm LOVES it when you go Live 2. More options to share the video 3. Turn a Livestream into a Facebook Ad www.vanessa-cabrera.com
- 31. THREE BRAND NEW FACEBOOK LIVE FEATURES It’s getting exciting! 1. You can now go live via AUDIO ONLY 2. You can now go live with another person via your phone 3. You can now share your desktop www.vanessa-cabrera.com
Hinweis der Redaktion
- .
- Think about a curator at an art museum. That person uses their expertise to collect and present artwork from many different sources and arrange them in a way that’s educational and organized – they’re not responsible for painting every canvas!
- Rule of thumb is 20 lines of text
- Rule of thumb is 20 lines of text
- Our research also shows that 1 link gets the best click-through rate. You want your audience to take an action, so use a link to make that clear. Two links are OK, but once you get to three links, the click-through rate starts to decline. Any higher than 5 links means that people are LESS likely to click ANYWHERE in your email. So try to stick with only one or two clicks, and keep them high in your message so people do not have to scroll down to take an action. [click to build] and don’t forget that more than half of your audience is reading email on a mobile device…who is going to scroll through 14 articles on their phone? And for your mobile readers – make sure that you’re keeping your messages short, and your calls to action above the fold (meaning, readers don’t have to scroll down to get to your most important content). Source: Constant Contact study: http://news.constantcontact.com/research/constant-contact-data-reveals-direct-correlation-between-email-campaign-effectiveness-and-n
- Rule of thumb is 20 lines of text
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- [CLICK TO BUILD EACH BASIC SUBJECT LINE WITH ONE REVEAL. RDDs CAN GET OTHER INPUT FROM AUDIENCE MEMBERS BUT OFFER THEIR OWN REVEALS] Ad-lib: Read them all aloud and try to be interactive.
- 1 out of every 3rd pesron opens an email based on its subject line
- [Slide builds automatically] When it comes to extending your reach, you want to make sure that you’re meeting your audience where they are. Email is a great place to start, but you can reach more people by sharing your email content on all of your social media platforms. Think about it this way – there is probably some overlap between your email contact list and your followers on social media, but those groups are not likely to be identical. Also, what your followers do on social media, THEIR followers see. If someone likes or comments on your post on Facebook, all of their friends will see that, and see your name. Marketing on social media tends to be less expensive than traditional advertising. If cost is an issue, you’ll get more return on your time, money and energy by going first through email and subsequently through Facebook, LinkedIn, Twitter, etc. Each has its own typical audience and decision process. You want to start on the social networks you already use, and then begin to move to where your customers and contacts are so that you can leverage the existing network you have on those sites and begin to generate some social visibility along the way. To be clear, email IS part of social media. And if you’re doing it right, keeping your messages short, making the action or response obvious and simple and providing access, information and real value, then you will grow your business.
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- Make no mistake about it you’re the inbox is a battle ground and your fighting for attention