2. 1 July 2021 Sona Vanessa Baldeh 2
Max fashion
Vertical Visual
Merchandising
Supporting image
displays
Call to action
Gondola shelf
3. 1 July 2021 Sona Vanessa Baldeh 3
Max fashion
Chaotic clothes
heaps
Sales placard almost
invisible
Perceivable product
pressure and price
range
Clear navigation
4. 1 July 2021 Sona Vanessa Baldeh 4
Max fashion
Holiday offer to
activate
purchases
Confusing price
labels
Chaotic overall
look
5. 1 July 2021 Sona Vanessa Baldeh 5
Max fashion
Call for action –
QR Code
Attempt to link
offline and online
purchases
6. 1 July 2021 Sona Vanessa Baldeh 6
Woodland
Clean clothing
arrangements
Rail systems
7. 1 July 2021 Sona Vanessa Baldeh 7
Woodland
Rails take too much
space
8. 1 July 2021 Sona Vanessa Baldeh 8
Woodland
Cartonages on the floor
Torso
9. 1 July 2021 Sona Vanessa Baldeh 9
Woodland
Tangible shoe
arrangement
Image display almost
invisible
10. 1 July 2021 Sona Vanessa Baldeh 10
Hush Puppies
Trademark very present in-
store
Many advertising placards
in-shelf
Vivid product arrangement
Cross-Selling ( belts, bags)
Decorative flowers
Call to action „Follow FIFO“
11. 1 July 2021 Sona Vanessa Baldeh 11
Hush Puppies
Inappropriate
image display –
confusing
Sales discount
placard (very
small)
12. 1 July 2021 Sona Vanessa Baldeh 12
Hush Puppies
Off-shelf display
(discounted ware)
Focal point on the bags
Spotlights
13. 1 July 2021 Sona Vanessa Baldeh 13
LEVI‘S
Big image displays
Clean product arrangement
Off-shelf displays
Limited amount of clothing
pieces on the heaps
Big brand labels for a better
navigation
14. 1 July 2021 Sona Vanessa Baldeh 14
LEVI‘S
Feedback machine
Inviting cashdesk
15. 1 July 2021 Sona Vanessa Baldeh 15
LEVI‘S
The changing
rooms are well
designed and
clean
25. 1 July 2021 Sona Vanessa Baldeh 25
Skechers
Digital signages
– modern store
look
Metal shelves
are inappropriate
in terms of the
brand image &
quality – the
shelving system
looks cheap
26. 1 July 2021 Sona Vanessa Baldeh 26
Allen Solly
Pictorially clothing
type descriptions as a
navigation
Cross-selling
Outfit suggestions
Clothing rails
Color scheme
arrangements
27. 1 July 2021 Sona Vanessa Baldeh 27
Allen Solly
Off-shelf displays
Mannequin – does not
stand out
Limited heightof
clothes heaps
28. 1 July 2021 Sona Vanessa Baldeh 28
Allen Solly
Clean product
arrangement
29. 1 July 2021 Sona Vanessa Baldeh 29
Allen Solly
Call to Action
at the shelves
30. 1 July 2021 Sona Vanessa Baldeh 30
Allen Solly
The trademark
is very present
in-store
31. 1 July 2021 Sona Vanessa Baldeh 31
Allen Solly
Colour
scheme
arrange-
ments
Spotlights
32. 1 July 2021 Sona Vanessa Baldeh 32
Allen Solly
Inviting changing room
with a call to action
33. 1 July 2021 Sona Vanessa Baldeh 33
Allen Solly
Clear navigation system
34. 1 July 2021 Sona Vanessa Baldeh 34
Allen Solly
Supporting image
displays
35. 1 July 2021 Sona Vanessa Baldeh 35
conclusion
Cleanliness and tidiness are crucial for the shopping experience
The price and range difference of (luxury) high-end stores and ordinary
stores is clearly recongnizable
Ordinary stores do not focus on detailed visual merchandising
High priced stores focus on extensive design concepts
Every shop attempts to attract clients by Calls to Action