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CUSTOMER DEVELOPMENT &VALUE
       MANAGEMENT
A customer driven and systemic approach to
         Innovation Management
CUSTOMER DRIVEN VALUE CREATION
                    Customerneeds




                         1.Vision
                        2.Mission
                       3.(Values)
        Innovation       4.Goals       Effectiveness

        Innovation     5.Strategy      Effectiveness
        Quality     6.Process/project Effeciency
                        7.Assess
                       8.Improve
                 9.Customer satisfaction
SYSTEMIC APPROACH TO INNOVATION
CUSTOMER DISCOVERY
   Goal
       Develop a hypothoses business model and find the
        Minimum ViableProduct (MVP) to prove it
BUSINESS MODEL CANVAS

   Usebaseline or hypothoses&validate your learnings
CUSTOMERVALIDATION
   Goal
       A proven repeatablesales process and business model


   Accumulated
     MVP
     Hypothoses business model
CUSTOMER CREATION
   Goal
       A validated marketing strategy


   Accumulated
     Product or Service
     Business model
     A proven repetablesales process
COMPANY BUILDING
   Goal
       Use a proven strategicframework to grow the business


   Accumulated
     Product or Service
     Business model
     A proven repetablesales process
     A validated marketing strategy
USING A STRATEGICFRAMEWORK
RADAR & EFQM
    PDCA - cycle
      Driving factors- input
      Resultscriterias – output

      Feedback




    1.Leadership
    2.Strategy
    3.People                               Business
    4.Resources & partners                             Results
    5.Processes                   Input   Refinement   Output
      Products
      Services




                                            Feedback
WHYSTRATEGICFRAMEWORK
EARNEDVALUEMANAGMENT
   All projects are assessed by:

   Cost Performance Indicator
     Allowsus to plan ourrefinement process better
     Time vs Tasks

   Scheduled Performance Indicator
       Estimatedprojectend time
   Scheduled Performance Indicator ES
       Currentactual time vs planned
GOAL MANAGEMENT TOWARDS REVENUE
1.       GOALS
         Every project or process needs a purposefull direction
2.       Strategy
          Customerdevelopement, Business model canvas and value
           management
3.       Projects or processes
          Needs to end with an assessment
4.       Assessments (validatedlearnings or revenue)
          Shouldend with validatedlearnings or business closure
5.       Improvements
          Shouldtakeplace to improve the project or process towards
           business revenue

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Customer Driven Innovation Management Framework

  • 1. CUSTOMER DEVELOPMENT &VALUE MANAGEMENT A customer driven and systemic approach to Innovation Management
  • 2. CUSTOMER DRIVEN VALUE CREATION Customerneeds 1.Vision 2.Mission 3.(Values) Innovation 4.Goals Effectiveness Innovation 5.Strategy Effectiveness Quality 6.Process/project Effeciency 7.Assess 8.Improve 9.Customer satisfaction
  • 3. SYSTEMIC APPROACH TO INNOVATION
  • 4. CUSTOMER DISCOVERY  Goal  Develop a hypothoses business model and find the Minimum ViableProduct (MVP) to prove it
  • 5. BUSINESS MODEL CANVAS  Usebaseline or hypothoses&validate your learnings
  • 6. CUSTOMERVALIDATION  Goal  A proven repeatablesales process and business model  Accumulated  MVP  Hypothoses business model
  • 7. CUSTOMER CREATION  Goal  A validated marketing strategy  Accumulated  Product or Service  Business model  A proven repetablesales process
  • 8. COMPANY BUILDING  Goal  Use a proven strategicframework to grow the business  Accumulated  Product or Service  Business model  A proven repetablesales process  A validated marketing strategy
  • 9. USING A STRATEGICFRAMEWORK RADAR & EFQM  PDCA - cycle  Driving factors- input  Resultscriterias – output  Feedback  1.Leadership  2.Strategy  3.People Business  4.Resources & partners Results  5.Processes Input Refinement Output  Products  Services Feedback
  • 11. EARNEDVALUEMANAGMENT  All projects are assessed by:  Cost Performance Indicator  Allowsus to plan ourrefinement process better  Time vs Tasks  Scheduled Performance Indicator  Estimatedprojectend time  Scheduled Performance Indicator ES  Currentactual time vs planned
  • 12. GOAL MANAGEMENT TOWARDS REVENUE 1. GOALS  Every project or process needs a purposefull direction 2. Strategy  Customerdevelopement, Business model canvas and value management 3. Projects or processes  Needs to end with an assessment 4. Assessments (validatedlearnings or revenue)  Shouldend with validatedlearnings or business closure 5. Improvements  Shouldtakeplace to improve the project or process towards business revenue