Valpak has a full range of marketing services to help businesses advertise and build a campaign which can include: Direct Mail Coupons, Valpak Deals, Loyalty Cards, Mobile Text Marketing, Digital Advertising, Direct Mail Flyers, and Specialty Products.

1. In the mail. Online. On the phone.
VALPAK
®
SOLUTIONS
A comprehensive suite of products enabling you to
influence, attract & nurture customers

2. VALPAK
®
SOLUTIONS
Whether you hope to acquire new customers,
retain existing ones, or create awareness
for something completely inspired,
our full suite of products and services helps keep
consumers informed of all that you do.

3. VALPAK
®
SOLUTIONS
Valpak provides a custom marketing
campaign calendar to meet your
needs by including the 5 Elements
of a Successful Campaign:
The Right PACKAGE
Your message will be seen
The Right MARKET
Your message will be seen
by the right people
The Right PRODUCT
Your message will reach consumers
wherever they are
The Right OFFERS
The offer will motivate people
to respond
The Right FREQUENCY
Your message will be seen enough

4. Direct Mail Coupon
The central piece of your marketing campaign.
•
Using design best practices, we’ll help you
create the most effective ads
•
We help you select the right message and
offer for maximum results
• Stir consumers to take immediate action
Valpak Deals®
Leverage the power of Valpak Deals and reach
ideal consumers wherever they go.
• No up-front costs; we pay you weekly
•
Deals can be featured in The Blue Envelope
®
,
online and in an e-mail
•
Easily manage your campaign and track
redemptions online or on your Valpak
Business Center mobile app
CP
si
de
1
01 MdC sPeC Ad
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
See Reverse For More Savings
www.breciasitaliancafe.com
$8.99
Chicken Marsala
Valid
Anytime
With coupon only.
Not valid with any other offer.
Expires 00/00/00
At Valpak®
, we understand your advertising goals. Let us help your business attract
new consumers with these core marketing tools. These products are central to your
Valpak advertising campaign in that they encourage and inspire new consumers to
patronize your business.
ATTRACT new consumers to your business
TM
Connect with your best customers anywhere@anytime
with the Valpak® product suite

5. Loyalty CArds
Extend advertising shelf life with a stand-out product
proven to keep consumers coming back.
•
Encourage your loyal customers to try new products
and keep coming back
•
Premium format stands out in the envelope
•
Longer shelf life; on average, consumers keep
them 3 months or until used
SMS Texting
Engage with consumers who want the convenience
of having money-saving offers with them wherever
they go.
• Use your TEXT callout wherever you advertise
•
Generate sales immediately with text blasts
that promote last-minute or one-day specials
•
Invite subscribers to a grand opening
or special in-store event
• Point of sale materials available
SAVE
DEAL
Tear-off
We’ve helped you bring consumers to your business. Now we’ll help you keep them.
These products will entice your loyal consumers to frequent your business again and
again. Generating repeat business and positive word-of-mouth advertising is key to
any business’s long-term success.
NURTURE your loyal consumer base
CP
side
1
03 Loyalty Card
Enjoy Delicious Pasta, Pizza, Salads More!
See reverse for more information and locations
Free
Brecia’s
Italian
Cafe
Buy
4
Entrées,
Get
5th
Free
1
2
3
4
5
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
www.breciasitaliancafe.com
Brecia’s
Italian Cafe
CP
si
de
2
03 Loyalty Card
Check out our Fresh Tasty Menu Online!
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Spaghetti
Penne Franco
Pasta Sostanza
Pasta Fresco’s
Linguine Pescatore
Chicken Fresco
Spiedini Di Mare
Grilled Salmon
Grilled Chicken
Filet Fiorentina
Sogno Di Cioccolata
Tiramisu
Cannoli
Biscotti
Fresco Ice Cream
Pasta
Dishes From
The Grill Fresco
Desserts
Receive a free gift for registering with us online. See website for details
www.breciasitaliancafe.com
CP
side
2
03 Loyalty Card
Check out our Fresh Tasty Menu Online!
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Spaghetti
Penne Franco
Pasta Sostanza
Pasta Fresco’s
Linguine Pescatore
Chicken Fresco
Spiedini Di Mare
Grilled Salmon
Grilled Chicken
Filet Fiorentina
Sogno Di Cioccolata
Tiramisu
Cannoli
Biscotti
Fresco Ice Cream
Pasta
Dishes
From
The Grill
Fresco
Desserts
Receive a free gift for registering with us online. See website for details
www.breciasitaliancafe.com
CP
side
1
02 single Panel QR
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Text
“CHICkEN1”
to VALPAk
(825725)
Standard Text Rates Apply
See Reverse
For More Savings
www.breciasitaliancafe.com
02 single Panel QR
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Text
“CHICkEN1”
to VALP
Ak
(825725)
Standard Text Rates Apply
See Reverse
For More Savings
www.breciasitaliancafe.com
Brecia’s Italian Cafe
10% Off
FREE Entrée
Every Tuesday
Reply STOP to Cancel
Connect with your best customers anywhere@anytime
with the Valpak® product suite

6. Digital Packages
Our digital packages make it easy for you to connect
to consumers online and on-the-go!
•
Your offers featured on Valpak.com®
and on your
own Business Profile Page
•
Your content pushed out through our partner network
of websites, mobile sites, mobile apps directories
and search engines
•
Opportunity to reach responsive consumers who
have double opted-in to receive coupons via e-mail
•
Call Tracking included to help you track your ROI
Direct Mail Flyers
Flyers give you more advertising space to
help make sure your consumers are aware
of all that you do.
•
Larger image area allows for the display
of a full menu,
a complete product line, photos, graphics,
and other content
Now that people know the basics of WHO you are and WHAT you’re about, let us help
you take your marketing to the next level. Whether you’re using our larger direct mail
formats or taking advantage of our comprehensive digital tools, let clients know exactly
what you can do for them by showcasing your full suite of products and services.
INFLUENCE with brand power
2FP
side
1
08 2 Panel Flyer
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal Or
Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Brecia’s
Italian Cafe
1/2 Price
Lunch Entree
Buy One Lunch Entree,
Get One Of Equal Or
Lesser Value 1/2 Price
With coupon only.
Not valid with any other offer.
Expires 00/00/00
$5 Off
Your
Total Check
Of $25
Or More
With coupon only.
Not valid with any other offer.
Expires 00/00/00
$8.99
Chicken
Marsala
Valid
Anytime
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Scan for full menu
daily specials
www.breciasitaliancafe.com
3fp SIDE 1
10
3fpvv
No
Bleed
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal Or
Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Try All Our Delicious Daily Specials
MONDAY
Soup
Salad
$4.99
FRIDAY
Chicken
Marsala
$5.99
TUESDAY
Chicken
Cordon Bleu
$9.99
SATURDAY
Spaghetti
Meatballs
$4.99
WEDNESDAY
Fettuccine
Alfredo
$8.95
SUNDAY
Homemade
Lasagna
$9.99
THURSDAY
Spicy
Calzone
$6.99
Brecia’s
Italian Cafe
Welcome to Brecia’s
At Brecia’s, we bring you the same wonderful experiences we
grew up on: from our warm Italian hospitality; to the authentic
aromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
1/2 Price
Lunch Entree
Buy One Lunch Entree,
Get One Of Equal Or
Lesser Value 1/2 Price
With coupon only.
Not valid with any other offer.
Expires 00/00/00
$5 Off
Your
T
otal Check
Of $25
Or More
With coupon only.
Not valid with any other offer.
Expires 00/00/00
$8.99
Chicken
Marsala
Valid
Anytime
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Brecia’s
Italian Cafe
www.breciasitaliancafe.com
6FP SIDE 1
11 6pf Bleed
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Try All Our Delicious Daily Specials
MONDAY
Soup
Salad
$4.99
FRIDAY
Chicken
Marsala
$5.99
TUESDAY
Chicken
Cordon Bleu
$9.99
SATURDAY
Spaghetti
Meatballs
$4.99
WEDNESDAY
Fettuccine
Alfredo
$8.95
SUNDAY
Homemade
Lasagna
$9.99
THURSDAY
Spicy
Calzone
$6.99
Brecia’s
Italian Cafe
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal Or
Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
We Make Dining A Great Experience!
Brecia’s
Italian Cafe
Welcome to Brecia’s
At Brecia’s, we bring you the same wonderful experiences we
grew up on: from our warm Italian hospitality; to the authentic
aromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
1/2 Price
Lunch Entree
Buy One Lunch Entree,
Get One Of Equal Or
Lesser Value 1/2 Price
With coupon only.
Not valid with any other offer.
Expires 00/00/00
$5 Off
Your
Total Check
Of $25
Or More
With coupon only.
Not valid with any other offer.
Expires 00/00/00
$8.99
Chicken
Marsala
Valid
Anytime
With coupon only.
Not valid with any other offer.
Expires 00/00/00
1/2 Price
Lunch Entree
Buy One Lunch Entree,
Get One Of Equal Or
Lesser Value 1/2 Price
With coupon only.
Not valid with any other offer.
Expires 00/00/00
$10 Off
Your
Total Check
Of $50
Or More
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Scan for full menu
daily specials
Premiere Pasta
Dishes
Fresh
Seafood Entrees
www.breciasitaliancafe.com
Connect with your best customers anywhere@anytime
with the Valpak® product suite

7. Specialty Products
Looking for something beyond the standard formats
to influence, acquire and retain customers? We can help.
Coupon Booklets
Offer multiple coupons that are valid over different time periods
or for different products
• 8, 12 16 page booklet formats available
Extras
• Leave near your register to entice current customers
•
Cross-Promotion: Partner with another business
to distribute extra coupons
Solo Values®
Stand out in the consumer’s mailbox with a customized direct
mail program
•
Use for time-sensitive promotions – grand openings, special sales
events, holidays or limited time offers between Valpak mail dates
Make it easier to track response and increase
redemptions with these product complements.
QR Codes
Appeal to consumers who prefer the convenience of a mobile
coupon over carrying a paper coupon
• Extend the reach of your print ad and boost exposure online
•
Push your audience to your Web site, Valpak.com®
coupon, video, Facebook page or Valpak Deals®
Call Tracking
Monitor how well your offer is working, identify
who is responding, and discover ways to
improve your close ratio and call volume
•
Daily, weekly and monthly reports to
help you understand how your
advertising is performing
•
Call recording helps you monitor how your
incoming leads are being handled
Versioning
Get the right message to the right audience
•
Test different offers or artwork to see what performs
best for your business
•
Vary your address information by location
for multi-location businesses
•
Pull customers from farther distances by using a
stronger offer beyond your immediate retail location
℡
℡
℡
Product Reinforcements
Enjoy Delicious Pasta, Pizza,
Salads More!
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s Italian Cafe
www.breciasitaliancafe.com
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
CP
side
1
01 MdC sPeC Ad
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
See Reverse For More Savings
www.breciasitaliancafe.com
$8.99
Chicken Marsala
Valid Anytime
With coupon only.
Not valid with any other offer.
Expires 00/00/00
CP
side
1
02 single Panel QR
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
See Reverse
For More Savings
Scan for full
menu daily
specials
www.breciasitaliancafe.com
CP
side
1
02 single Panel QR
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Free
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
With coupon only.
Not valid with any other offer.
Expires 00/00/00
See Reverse
For More Savings
Scan for full
menu daily
specials
www.breciasitaliancafe.com
CP
side
1
01 MdC sPeC Ad
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
See Reverse For More Savings
www.breciasitaliancafe.com
$5.99
Chicken Marsala
Valid Anytime
With coupon only.
Not valid with any other offer.
Expires 00/00/00
CP
side
1
01 MdC sPeC Ad
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Brecia’s
Italian Cafe
Enjoy Delicious Pasta, Pizza, Salads More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
See Reverse For More Savings
www.breciasitaliancafe.com
$7.99
Chicken Marsala
Valid Anytime
With coupon only.
Not valid with any other offer.
Expires 00/00/00
Valpak®, The Blue Envelope®, Solo Values®, Valpak.com®, Valpak Deals®
are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries
and affiliates. All other products and company names are used for identification
purposes only and may be trademarks and/or registered trademarks of their
respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to
these trademarks. Copyright © 2012 Valpak Direct Marketing Systems, Inc.
Connect with your best customers anywhere@anytime
with the Valpak® product suite

8. Scan code to see how our solutions
deliver results to our advertisers.
Valpak®
www.valpak.com
Connect with your best customers
anywhere@anytime
with the Valpak®
product suite
In the mail. On the phone.
Online.
TM