Vallee Gold Team with Long Realty Home Seller Program. Learn more about the Vallee Gold Team with Long Realty and the home seller program aimed at getting homes sold for market value with little or no hassle.

1. 520.544.5555

2. Meet our Team
We represent our Buyers and assist
them in the home buying process.
Liane Steinman Vallee Gold Team
Transaction Coordinator
Liane will be coordinating Don & Kathy Vallee
the transaction and logging Rayma Ritchie
who is seeing your home Sonia Stamatopoulos
and when. Rochelle Browne
Brian Wilson

3. It is our pleasure to present you with this important plan designed to illustrate the proven steps we will take to market
and sell your property in the days ahead. It is our goal to have your home sold with the utmost convenience to you and
with the optimal results you desire. We are honored to be able to serve you in this process.
We are also proud to be associated with one of Arizona’s largest, most professional and most technologically advanced
real estate brands, Long Realty. Founded in 1926, Long Realty is a key part of HomeServices of America, one of the
country’s largest residential real estate companies and an affiliate of the prestigious Berkshire Hathaway Company, led
by Mr. Warren Buffett, Chairman and CEO. This affiliation brings to your doorstep a global reach in terms of world-wide
internet marketing connections, national relocation partnerships, an abundance of advertising resources and decades of
real estate experience.
We are anxious to put our 85 years of experience to work for you, as we begin the journey to sell your home. The
information contained in this plan is designed to layout a targeted marketing strategy that has proven success, plus help
you understand what happens once you have accepted a purchase contract on your property and what it takes to close
a real estate sale.
As your Long Realty sales associates, we are always available to answer your questions, provide you the information
you require to make good decisions and stand by you every step of the way until the successful completion of your
transaction. It is our hope that you will have an outstanding real estate experience that will lead to a solid partnership
between us for years to come, and we thank you for this opportunity.

4. From the Executive Team
Since 1926, Long Realty has put its experience to work for hundreds of thousands of families across Arizona. Our
mission statement is: ―To create an exceptional real estate services experience that builds long lasting relationships.‖
We take that mission seriously and are committed to providing you an exceptional experience.
Our company has a dedicated team of real estate professionals who are part of your sales associate’s team, including
Marketing and Technology, Education, Branch Management departments and our Core Services companies. This gives
your Long Realty sales associate an advantage in providing you the highest level of service possible.
With the exclusive training, tools, support and agent
network we provide, your Long Realty sales associate is
uniquely qualified and ready to navigate you through a
worry-free real estate transaction. One where your
interests are always top of mind. We thank you for
allowing Long Realty the time to meet with you, and learn
more about your home and needs. We hope you’ll
choose us for your home sale, and we can put our
experience to work for you.
Sincerely, Back Row: Debbie Goodman Butler, Executive VP, Tony Finely,
Long Companies Executive Team CFO, Megan Miller, VP, General Counsel, Kevin Kaplan, VP
Marketing & IT. Front Row: Jerome King, Designated Broker, Renee
Booker, Exec. VP Core Services/Pres. Long Title, Rosey Koberlein,
CEO

5. Why Long?
LongRealty.com
 Alexa.com ranked longrealty.com #1
out of these residential real estate
company websites in Arizona.
 LongRealty.com receives over 1.8
million visits a year.
*source: Alexa.com (10/10)

6. LongRealty.com & My Long Realty Website
LongRealty.com and My Website feature a detailed profile of your Property and the surrounding
Neighborhood.
PROPERTY INFORMATION NEIGHBORHOOD INFORMATION
 Multiple Photos  Housing, People, Economy, Schools, Environment,
Quality of Life
 Video Tour
 Interactive Map of the Neighborhood and Amenities
 Property Details
 Maps, Tax Info, Assessor Maps,
School Info and more
 Easy to email listing or share
with friends on Social Media

7. Real Estate
Is A Local Market

8. Exposure Through
Websites
In addition to being in the MLS
system, your home will be listed
on these highly trafficked
websites – Exposing you to
Millions of Potential Buyers.

9. Our National Network
From California to Florida & Every Point in Between
The real estate companies of HomeServices of America, a Berkshire Hathaway affiliate, have decades of
experience managing every aspect of real estate. We have a significant national presence and our
companies offer every conceivable local connection you would imagine.
Being a part of HomeServices of
America expands my network to over
18,000 real estate sales associates in
22 companies, and gives Long Realty
the strength, reach and assets of a
Berkshire Hathaway affiliate.

10. Our International Network
A global network of 550 premier real estate firms
with 140,000 sales associates in 30+ countries
around the world.
Leading Real Estate Companies of the World®
represents the best-known local and regional real
estate firms, like Long Realty. Even in a
challenging market, these companies continue to
outsell the competition – $50 billion more than any
other national brand in 2010.
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2010 production.

11. Video Tours
The usage of online video has exploded. When you list your property
with me I will have a professionally narrated video tour of your
property produced and available on LongRealty.com, my website,
thousands of Long Realty agent websites and on YouTube.com.
 86% of US Internet users view video
online. On YouTube.com hundreds of
millions of videos are viewed daily.
 The average US viewer spends over 18
hours watching video online each month*.
 Long Realty video tours are viewed over
250,000 times a year.
 Listings with virtual media are 40% more
likely to get viewed online than those
without. A video tour is just another way I
differentiate your property to a huge base
of potential buyers.

12. Reverse Prospecting:
Target Market your Property with Email
When you list your home with me, I will use a targeted email marketing campaign to put your property
right into the email inbox of prospective buyers.
 Potential buyers can save searches on
LongRealty.com and my website. I can
provide you a report showing the number of
buyers registered with Virtual Home Finder
that are looking for a home just like yours.
 When your home is listed, an email
announcement from Virtual Home Finder will
automatically go to those buyers. Any
updates to your listing such as a change in
price, open house or new photos will also
trigger an email update to go to those
prospective buyers.

13. Marketing Your Property with Mobile Search
Consumers are increasingly using mobile devices to search the web for information. 83% of adults
have cell phones or smart-phones and, among them, 35% have accessed the internet via their
phone.*
This creates a unique opportunity
to market your property to buyers
embracing mobile web search.
Your property will be posted on our
mobile website m.LongRealty.com
as well as my mobile website.
How buyers are finding information
is changing rapidly, that is why you
should feel confident listing with
me as I use the latest technology to
market your property.

14. Marketing Your Property with Text Messaging
Over 4.1 billion text messages are sent every day1 and 65% of people use their cell phone to send text
messages.2
LONGGOLDTEAM
With the TextLong program:
 Potential buyers can get information on your home immediately via text message by using the
instructions on the yard sign
 Potential buyers also receives in the text message links to all the property details and photos on
my mobile website
 I get notified instantly when a text inquiry is made, giving me the opportunity to follow up with the
potential buyer
1. Admod 2009, Cell Fire, ABI Research
2. comScore June 2010

15. My Open Houses
32% of buyers use open houses in their property search*. That is why we provide a comprehensive
marketing plan for your open house to get your event the most visibility, with the Internet as a central
component. We are different than most real estate companies in that we advertise your open house on
an expansive list of local and national websites.
Your open house can be searched on: And is also available on:
 LongRealty.com  Yahoo! Real Estate
 LongRealtyOpenHouses.com  YouTube
 Openhouse.com
 Trulia.com
 FrontDoor.com
 My Long Realty website
 Over 1,300 other Long Realty agent websites
*NAR Profile of Home Buyer and Sellers 2011

16. My Open Houses
In addition to worldwide Internet exposure, we will also advertise
your open house in the local newspaper – helping you reach
those that are both online and offline.

17. All About Your Home Book
When prospective buyers visit your property or open house, we
have a unique way to showcase your home and provide buyers
valuable information.
All About Your HOME Books are designed to thoroughly inform
prospective buyers about your home’s special qualities as well as
 Neighborhood Attributes
 School Information
 Community Services
 Recreation
 Demographic Profile of the Area
 Available in Your Home 24/7

18. Protect Your Home with 2-10
Home Buyers Warranty
 Sell your home faster
 Turn the perfect home into the perfectly working home
 Add value to your listings
 Attract more buyers
 Increases resale value of the home
 Gives your listings a competitive edge
 Less out of pocket costs for repairs
 Easily place claims online
 No negotiating with contractors

19. Feature Tools
(Floor plan Drawing)
QR Codes

20. Info 24/7
Cutting Edge Technology
For Home Feedback
INFO 24/7
More Inquiries= More Showings = Faster Sale At The
Highest Price

21. Showcase & Enhanced Listing

22. Social Media
 Social media is an important marketing
tool to skyrocket the visibility of your
property across multiple channels
 You Tube
 Content Writing for Search Engine
Optimization
 Lead Generation

23. My Network – Long Connects
Our company uses the latest social media technology to connect me with all Long Realty sales
associates and offices across Arizona and Mexico.
Our exclusive, internal online networking platform, Long Connects, gives me the ability to instantly
connect with other Long Realty sales associates who may be working with buyers interested in a
property like yours. It also enables me to keep informed of buyer needs from other Long Realty sales
associates, helping me find a quick match for your listing.

24. Exposure to Buyer on Regional and
Global Sites
Long Realty has grown to over 1,300 agents
in more than 38 office locations across
Arizona and Mexico. That means there are
many Long Realty agents working with
potential buyers right now across the region
that I can network with about your listing.

25. Understanding Buyer Behavior
INCREASING USE OF THE INTERNET TO SEARCH FOR HOMES (2003-2011)
What does this mean to you? You want an agent that has maximum exposure for your property on the Internet.
*NAR Profile of Home Buyer and Sellers 2011

26. Understanding Buyer Behavior
WHERE THE BUYER FOUND THE HOME THEY PURCHASED
What does this mean to you?
Most buyers found the home they purchased through an agent or the Internet. That is why it is
important to list your home with an agent and company that have these strengths.
*NAR Profile of Home Buyer and Sellers 2011

27. Buyers are Looking for Maximum
Value which is Determined by:
 Market Conditions
 Competition
 Location
 Size
 Less out of pocket costs for repairs
 Amenities
 Condition

28. Market Conditions

29. We can’t control market conditions,
competition, location or size.
Our focus will be on factors we can control to get
maximum value:
Price

 Condition
 Marketing for maximum exposure

30. CMA Considers
Recently Sold, Comparable Homes
Homes with which your home will compete against.
CMA will help us determine the optimum asking price
for your property.

31. Pricing Your Property to Move

32. Pricing Right at the Beginning Results
 Higher offers
 Less inconvenience
 A more timely sale

33. Pricing Strategy
Setting your asking price correctly is the key to successful results. Guided by our local market
expertise, you’ll be able to make that decision with confidence.
Properties Priced Right:
 Increase showings
 Bring more interested buyers
 Creates ease in the appraisal process
 Keeps the prime market momentum – the first 30 days
 Sends a message to buyers about your motivation to sell
Over-Priced Properties:
 Help sell the competition
 Reduce showings
 Lose buyers unwilling to negotiate
 Can cause appraisal problems
 Lose the prime market momentum – the first 30 days
 Send a message to your buyers about your motivation
 Net the seller less
It is important to remember that the value of your home is ultimately not set by you, but rather by the amount of money a buyer is willing to pay
for it at any given time.

34. Pricing Strategy
Pricing your property properly when first listed can help you get a higher percentage of your list price and sell it in half
the time. The majority of showings occur when a house is first placed on the market. If you price too high when you put
it on the market, you run the risk of incurring higher holding costs and ultimately getting less for your property.
1. Data obtained from TARMLS using Brokermetrics software. Based on residential closed sales activity from 2/2011 – 2/2012
2. Data obtained from TARMLS using Brokermetrics software. Based on residential closed sales activity in 2/2012.

35. Factors that Don’t Affect the Value of
Your Property
Some factors are ―given‖ – we have no control over them
Physical qualities of your property
 Market Conditions
 The Competition
 The Location
Some factors have no effect on the current value of your property
 The price you paid
 The proceeds you need
Your Home Improvement
The Value of Your Property is Determined by what a BUYER is willing to pay in today’s market
based on comparing your property to others SOLD in the area.

36. A Property Gets the Most Showings
when it First Goes on the Market – if it
is Priced at Realistic Market
 Timing is extremely important in the real estate
market
It has the greatest opportunity to sell when it is
new on the market
 Starting too high and dropping the price later
misses the excitement and fails to generate as
much activity

37. Price
The only reason a home does not sell is
because of marketing.
Price is a part of marketing!

38. Marketing Action Plan
 Custom website address  Negotiation & Consulting
 Virtual Walk-Thru  Showcase Listing & Enhancements
 Custom website address  Tucson Association Tour
High Gloss Property Brochure  Social Media Marketing
 Area Locator Map  Extensive Market Analysis
 Mobile Connectivity  Showing Report
 Digital Internet Marketing  Transaction Coordination
 Gold Standard Home Program  Title & Preliminary Report
 Termite Pre-Inspection  Custom Property Book
 Home Warranty  Text Long
 Professional Photography
 Brand Name Signage

39. Smooth Transactions
I am not only dedicated to finding a buyer for your property, but also helping you negotiate the best
terms for your sale and experience a smooth transaction.
Our personalized service is backed by the Long Realty team of experts all working together to give
you a smooth and successful outcome. They include:
 Supportive, experienced management team
 Sophisticated transaction technology (My Transaction Now) streamlining the complex process
 Backing of a full service marketing department
 Expertise of the entire organization – specialists in technology, relocation, mortgage, title and insurance
I will consistently monitor all time limits, terms and conditions on contingencies that need to be adhered to by
buyer and seller and guide you through the entire process.
 Arrange for all inspections (physical, geological, termite, etc) and assist in resolving any and all problems that
may arise.
 Coordinate disclosure forms, including any pertinent regional/state disclosures, and help to coordinate that forms
are completed in a timely manner.
 Provide you with government mandated information regarding environmental hazards and lead based paint.
 Coordinate with the appropriate third parties to check that your property conforms to all governmental regulations.
 Review closing statements and documents prior to closing.
 Facilitate closing details.

40. Services
We will:
 Help you determine the highest possible selling price for your home.
 Present a list of suggested repairs
 Take professional pictures for marketing purposes
 Recommend reputable repair companies
 Share your house with all the agents on our team
 Enter your home onto the Internet system
 Aggressively advertise your home
 Communicate with you at least once per month

41. Services (continued)
 Promptly advise you of changes in the marketplace
 Present all offers to you and assist you in evaluating them
 Monitor progress toward closing, when a contract is accepted
 Immediately advise you of events that may threaten closing
 Monitor the buyer’s loan approval
 Stay in contact with the buying agent
 Be present at closing to ensure a successful conclusion

42. Testimonials
―We were referred to the Vallees through our beloved
Remax agent in Denver. After moving many times
around the country I can tell you that Kathy and Don are
two of the best agents we've ever encountered! They
know Tucson, they get to know their clients and their
needs, and they did a great job of helping us navigate
yet another new real estate market. They are patient,
responsive, and always, always had our best interests in
mind. They are the ultimate professionals and tough just
when you need them to be.
And other agents respect them as well--always helpful
when negotiating! We could not have been in better
hands with better people, and we highly recommend
Kathy and Don Vallee.
- Kathleen & Sheldon

43. My Credentials
My Designations
ABR- Accredited Buyers Representative: I work with buyers and understand their demands and their product knowledge. By understanding their
needs and demands, I can tell the story that will present your home in the best possible light for the highest price. In negotiation, strategies are built
on buyer issues that may affect your sale: financing, surveys, inspections, easements, title issues, bank/short sale issues. I network with other ABR
agents that have buyers ready to buy.
CDPE- Certified Distressed Property Expert: My knowledge and ability to understand the short sale or REO process differentiates me from other
agents, who have not taken the time to learn the process to successful distressed negotiations. With correct systems and a partnership with short
sale attorneys, we assist our sellers to successful closings with peace of mind in the areas of law and accounting.
CIAS- Certified Investment Agent Specialist: By computing CAP rates, cash-on-cash returns, cash flow, and return-on-investment we have the
ability and knowledge to show investor clients the benefit of buying your home as a possible investment. By understanding the resort market—your
home may offer resort rental opportunities/ time share opportunities depending on your homeowners codes, covenants, and restrictions.
CRS- Certified Residential Specialist: Buying or selling a home is one of the most crucial financial transactions of your life. In what can be a
confusing and sometimes difficult process, it pays to leave as little to chance as you can. But with the help of a professional, you can navigate
unknown territory with ease. Only 4% of all real estate agents have undergone this rigorous, higher-level training course aimed at making residential
transactions as smooth and worry-free as possible. A CRS member must be in good standing the local Board, State Association, and the National
Association of Realtors and have a history of demonstrated sales performance through the documented execution of residential sales transactions.
SFR- Short Sales and Foreclosure Resource: I stay current in all areas of short sale listing strategies, REO strategies, and the management of
bank files. I network with the best agents who keep up-to-date with changing distressed parameters—so that our bank negotiation skills are sharp.

44. Long Cares Foundation
At Long Realty, we know our clients are investing not only in
homes, but in the quality of life that surrounds them. Since its
inception, our foundation has provided hundreds of grants
totaling over $1.9 million to local organizations that promote
health, education, community and environment. We also
actively volunteer our own time and talents to the causes we
support. We contribute a part of our commission to the Long
Realty Cares Foundation. The company supplements these
funds with its own corporate contributions.
For a list of our contribution recipients,
visit www.LongRealtyCares.com.

45. Long Advantage Program
Take Advantage of Long Realty’s established relationships with Southern Arizona’s finest businesses.
With your Advantage Card, you can take Advantage of our partner discounts and services. This
program was created to help you before, during and after your real estate transaction. Whether you’re
looking for new appliances, landscaping, dry cleaning services, a new vehicle or a resort hotel the
Long Advantage Program has it all!
 No Membership Fees
 Over 56 Local Business Services
 Pre-Qualified Partners
 Special Discounts
 Your Long Advantage Card
Never Expires
Log onto my website anytime to view our participating
partners and their exclusive offers, as they have periodic updates.

46. If you are ready to sell, we are ready to start marketing
your property.
Thank you!