LE GESTE & 14 PUBLISHERS IN ISRAEL BY MORETHANDIGITAL 14 Head of digital of the major French publishers were invited by Le Geste & More Than Digital in Israel to meet the most innovative startups- November 2015 The video : www.youtube.com/watch?v=OoJEstCLsOw

1. INNOVATION TRIP
IN ISRAEL
November 8th-11th, 2015
CONNECTING ISRAELINNOVATION
www.morethandigital.fr
BY VALERIE ZARKA
THE
CLIENT
:
LE
GESTE
&
14
PUBLISHERS
Le
Geste,
www.geste.fr,
is
a
French
organization
gathering
150
professional
members
of
on
line
publishing
:
media,
press,
music,
gaming,
mobile
services…
MORE
THAN
DIGITAL
&
Le
Geste brought
14
very
prestigious
publishers
in
Israel
to
meet
Israeli
startups
answering
their
pain
points
/
issues
The
position
of
the
participants
is
mainly
Head
of
Digital,
in
charge
of
all
the
online
business
(content
creation
&
monetization,
adnetwork,
traffic,
partnerships,
diversification
…)
SEARCHED
TECHNO
1. Adtech:
ad
formats,
innovative
ad
platforms,
content
creation,
unique
ID
…
2. Anti
ad-­‐blockers,
everything
preventing
ad
blockers
&
malicious
ads,
security
3. Content
monetization
solutions
4. Engagement
&
gamification,
acquisition
&
loyalty
solutions
5. Data,
tracking,
analytics
&
profiling,
DMP
:
data
catching,
data
mining,
dashboarding…
6. Predictive
marketing,
real
time
content
monitoring
&
optimization
7. Content
creation
&
Editorial
innovation
:
web,
mobile,
social..
#
Platforms
#
Devices
8. Video
:
creation,
sourcing,
socialization,
monetization,
streaming,
servers,
replay
…
9. Mobile
:
responsive
or
app,
content,
ads,
security,
ergonomics,
time
of
download….
10.Connected
TV,
social
TV,
2nd
screen

2. 2
INNOVATIONTRIP IN ISRAEL : 8-11 NOVEMBER 2015
4 Days
40 Startups pitchs
Lunchs, Diners, Cocktail,
with startups &
HighTech key players
Coca-Cola Accelerator
MicrosoftVentures
Mindspace
Walla !
Keshet
I24 News….

3. V5_LE&GESTE&AGENDA_8.11NOV2015.xlsx
DEBUT& FIN& FIELD CONCEPT& STARTUP&NAME SPEAKERS MAIL& WHERE
Sosa
Wifi&SOSA&GUEST
pass&:&cupofcoffee
7h30 8h00&
8h00 8h30%
8h30 8h45
Laure&de&Lataillade&&&Garance&
Desportes&
8h45 9h30 Valerie&Zarka
9h30 10h00 Pause&
10h00 10h20
Feelbacks,&engaging&comments
www.vicomi.com
VICOMI& Eli&Ken&Dror,&CEO&&&Founder& eli@vicomi.com
10h20 10h40
E.commerce&for&publishers,&image&recognition
www.trendiguru.com&
TRENDI&GURU Kyles&Giddens,&CEO&&&Founder& kyle@trendiguru.com
10h40 11h00
Tailored&Video&Experiences&.&Extract&the&more&engaging&5&sec&of&video.&
http://minute.ly
MINUTE
Eddie&Nuddel,&Head&of&Product&&&
Business&Development&
Amit&Golan,&CEO&
eddie@minute.ly
11h00 11h30 Pause&
11h30 11h50
Changing&the&way&users&relate&to&video&content
http://carambo.la
CARAMBOLA& Yuval&Brener,&Co&founder&&&CEO
yuval@carambo.la
roni@carambo.la
11h50 12h10
Content&enrichment&
www.curiyo.com
CURIYO& Bob&Rosenschein,&CEO&&&founder bob@curiyo.com
12h15 13h30
13h30 14h30&
14h45 15h15
TIMING& TIMING& FIELD CONCEPT& STARTUP&NAME SPEAKERS MAIL& WHERE
15h30 16h30
ISRAELI&
PUBLISHER
1st&Israeli&Publisher,&www.walla.co.il
Walla!&is&considered&as&one&of&the&most&popular&web&sites&in&the&country.&
WALLA&! Ilan&Yeshua,&CEO&of&Walla ilany@walla.net.il
166&ibn&Gabirol,&
Tel&Aviv&
16h30 17h00
17h00 18h00% Rothschild&aera&
18h00 18h45
CONNEC_&
TED&TV&
Broadcast&Solutions&for&Cross.Screen&TV&Experiences,&Applicaster&is&a&cutting.
edge&provider&of&white&label&broadcast&solutions&for&cross.screen&TV&
experiences.&www.applicaster.com
APPLICASTER&
idan&Maron
VP&Biz&Dev i.maron@applicaster.com 103&Allenby&
18h45 19h00
Gesture&monetization,&Mobile&use&optimization& ERNIO& Tal&Gurevich& tal@errnio.com
Mobile&behaviour&detection& TAPREASON& Nimrod&Elias,&Co.founder&&&CEO& nimrod.e@tapreason.com
Personalized&onboarding&&&ongoing&user&experiences, ELASTICODE& Shai&Wolkomir,&Co.founder&&&CEO shai@elasticode.com
Seamless&Authentication&and&Risk&Assessment&Platform&for&Mobile&Applications SECURED&TOUCH& Yair&Finzi,&Co.Founder&&&CEO yair@securedtouch.com
Deep&Linking&Platform&for&Apps DEEPLINKME& Itamar&Weisbrod,&Co.Founder,&CEO
Sharing&Web&Contents&Platform&for&Developers START&A&FIRE& Oren&Barzilai,&founder&&&CEO& oren@startafire.com
Analytics&for&Radio&:&Bringing&Radio&Content&to&the&Web VOCAVU& Zeev&Gruber& zeev.gruber@vocavu.com
Create&Selfie&Mashup&Music&Videos FUSIC& Liat&Sade,&CEO& liat@fusic.com
Unique&self.service&mobile&advertising&platform& SPOTAD Yoav&Oz,&Biz&dev&/&Tomer&Horev&&CMO
yoav@spotad.co
tomer@spotad.co
Automatic&Video&Generation&Engine&for&Sport&Events WSC& Aviv&Arnon,&Co.Founder&and&biz&dev aviv@wscouting.com
Crowd&Visualization&Platform VODIENCE& Koby&Maluk,&CEO&&&Founder& koby@vodience.tv
Linking&Social&Activities&with&Effective,&Dynamic&Pricing JOIN&TV& Ran&Kern,&VP&Product&Engagement ran@jointv.me
21h00 22h30
23h00 ///
Galerie&32
32&Ahad&Haam&
AGENDA&LE&GESTE&_FRENCH&PUBLISHERS&IN&TEL&AVIV&:&8,&9,&10,&11&OF&NOVEMBER&2015
DAY&1&:&SUNDAY&8TH&OF&NOVEMBER&
Sunday&8th&AFTERNOON&
Sunday&8th&MORNING&
1h#:#Temps#libre#ou#promenade#quartier#Rothschild.#Point#de#RV#103#Allenby#à#17h50
Restaurant&Social&Club,&45&Rothschild,&derrière&Max&Brenner&
Bar&Nanoushka&à&100&m&de&l'Hotel&ou&autre&
MOBILE&
Bus#:#Walla,#166#Ibn#Gabirol#>#Quartier#Rothschild#IHôtel#
Cocktail&at&the&Gallery&32,&32&Ahad&Haam&in&the&heart&of&Rothschild&:&
Nombreux&acteurs&de&l'ecosystème&israélien,&accélérateurs,&incubateurs,&venture&capital,&ambassade&de&France&en&Israel,&Business&France&
Nombreuses&startups&israéliennes&principalement&dans&le&domaine&du&MOBILE&
19h00 20h45
Marche#de#3#mn#entre#Applicaster#et#la#Galerie#32#(50#m)
ENGAGEMENT&&&&OTHERS&
&Welcome,&Overview&and&Startups&meeting&@&SOSA&coeworking&space&:&CONTENT&MONETIZATION&&&CREATION&
Meeting&with&Walla&!,&the&1st&Israeli&Publisher,&1&startup&about&Connected&TV&and&Cocktail&at&the&Art&Galerie,&Galerie&32&around&MOBILE&
CONTENT&MONETIZATION&&&CREATION&INTRO&&&OVERVIEW
1h15&:&Pause,&Mingling&&&Lunch&@Sosa&with&the&5&startups&
Breakfast&at&Hotel&Lily&&&Bloom&.&Bus&pick&Up&at&8h00
Meeting&with&Jeremie&Berrebi&&&David&Sultan,&Magical&Capital&@Sosa&
Bus#:#Sosa,#13#Shoken#>#Walla,#166#Ibn#Gabirol
Bus#:#Hotel,#48#Lilienblum#>#Sosa,#13#Shoken#Code#1#:#1397*#/#Code#2#:#1213*,#last#floor,#big#meeting#room
Light&Breakfast,&welcome&speech&&&round&table&of&the&14&participants
Israel,&the&Start&Up&Nation&&
*&Overview&of&the&Startup&nation
*&Le&Geste&trip,&methodology
*&Startups&choice&
*&Evaluation&criteria
Sosa&
13&Shoken&
Tel&Aviv&
3
14 FRENCH PUBLISHERS FOR A 4 DAYS ROADSHOW
Participants
:
Mainly head of
digital
activities
4
days agenda
:
40
startups
pitchs,
innovative companies,
lunches
&
diners
withthe
key
players
of
the
Israeli High
Tech

4. 4
140 PAGES BOOKLET FOR EACH PARTICIPANT

5. 5
INNOVATIONTRIP IN ISRAEL

6. 6
INNOVATIONTRIP IN ISRAEL

7. 7
INNOVATIONTRIP IN ISRAEL

8. 8
INNOVATIONTRIP IN ISRAEL

9. 9
INNOVATIONTRIP IN ISRAEL

10. 10
CONNECTING ISRAELINNOVATION
Valérie ZARKA
CEO & Founder
vz@morethandigital.fr
FR : + 33 (0)6 63 09 20 21
ISR: + 33 (0)1 83 80 53 51
ISR : + 972 (0)53 708 14 61
www.morethandigital.fr
www.facebook.com/morethandigital26
www.linkedin.com/in/valzarka
THE TRIP INVIDEO :
https://youtu.be/OoJEstCLsOw