2. z
The brief PR campaign of the
restaurant
The name of the organization:
• Restaurant "Park Hall"
Field of activity
• Belarusian, European and author's cuisine
Year of creation
• 2013
Stage of development
• Reorganization
Competitors
• Banquet halls with Belarusian and European
cuisine
3. z
The target audience for the
PR campaign
Demographic characteristics
• employees of large firms;
• couples;
• graduates;
• children
Socio-economic characteristics
• The audience, media;
Motivation target audience
• Entertainment;
• Celebration events;
• Business meetings
4. z
Information about past PR
campaigns
PR:
Medium, the lack of an integrated approach, individual stocks
The ongoing PR campaign:
Missing
5. z
Information about developing a PR
campaign
1. Goal:
To increase visibility of
restaurant, reputation, promotion
services;
2. The duration:
1 December 2017 – 1 February
2018;
3. Geography:
Minsk and region;
4. PR events:
Mediareleases, Internet, advertis
ing, events;
5. Approximate budget:
15 490 BYR.
6. z
Media plan of PR-campaign of the restaurant
№ Indicator Date Sum, BYR
1 Mediarelease (press releases, interviews, image
articles in the mass and specialized press)
Every week during the
campaign
3442
2 Internet promotion (website, social. network, online
media, banner)
Every day during the
campaign
1445
3 Radio ads (during the year, one small video, the exit
time from 19.00 to 23.00, every 20-30 minutes)
During the campaign 1376
4 Outdoor advertising (banners and billboards on the
streets) (alternate with Board – advertising)
During the campaign 3442
5 Printing products (booklets, brochures, table tent,
etc.)
During the campaign 1032
6 Conducting event-events (show program,
performances, workshops)
In the last month of the
campaign
3442
7. z
Educational yet edible QR codes
If you're anything like me then you'll love discovering cuisine
from around the world. However, it can be a little daunting if you
have absolutely no idea what you're eating.
We decided to come up with the idea of creating edible QR
codes which customers can scan with their smartphones to give
them information about the dish including where the ingredients
have been sourced from.
