A survey noted that 95 percent of smartphone users conduct searches for restaurants and 64 percent convert within an hour. It is critical, therefore, that you cater mobile searches with an easy-to-use website or App that gives them the knowledge needed to make an informed decision.

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Conversions
For Restaurants

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A survey noted that 95 percent of smartphone users conduct
searches for restaurants and 64 percent convert within an hour.
It is critical, therefore, that you cater mobile searchers with an
easy-to-use website or App that gives them the knowledge
needed to make an informed decision.

3. Hire a Professional Photographer
“People eat with their eyes first”. High-quality photography
illuminates the competence of your food and the ambiance of your
restaurant. Choose flattering photos that present the food being
served to the customer.Illustratingyour location is just as decisive as
showing your food. Get a professional photographer to shoot the
restaurant’s exterior and interior, so visitors have the chance to not
only look at the food you serve, but also where they can enjoy it.
Avoid capturing an empty restaurant in your photograph as it
subconsciously transmits the message that no one eats there.
Showcase of people eating and enjoying each other’s company.
Update the Menu with Additional Information
When people are in the research aspect of their search, it is to give
them access to an refurbished menu, along with additional
knowledge about individual food items. Consider counting on
nutrition information, as this can make or break decision-making by
health-vigilant customers.Your website can furnish consumers with
more knowledge about a dish than is possible on your brick and
mortar’s menu. Divide the menu by the time of day or types of
dishes, to help users in their search for the ideal order. Also, list
and regularly update daily specials.
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4. Use Online Reservations
Restaurants that cater reservations or call-ahead seating could profit
from online registration. Keep the sign-up and registration form
simple. Don’t ask for extraneous information if all you need is a
name, phone number, and time.Verify reservation requests with a
follow-up email. If you don’t offer reservations but do allow
call-ahead seating, indicate this on your site everywhere you list the
phone number.
Participate in Social Media
You should embrace social media, and make such presence obvious
on your website. Encourage people to share your site or menu items
on Facebook and Twitter, or ask them to rate and review you.
Reinforce your social media presence with daily or weekly posts.
Start by posting content that is available on your website, which you
think will resonate with followers. Every post should contain a link that
leads them back to the site. If yours is a food truck or pop-up, update
both your site and social media to indicate your current location.
Encourage Email List Signups
Emailing caters ongoing conversations to people who opt-in to pocket
your promotions. This mechanism of conversation is highly trackable,
showing both openand conversion rates. Make the email signup form
conspicuous and assure it explains what type of messages people can
await to receive.
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5. Be Mobile Friendly
Your websites must be mobile-friendly, to assure ease of use. A
Mobile App is also advised. Branstorm about what information mobile
users may need, and don’t overwhelm them with too much.Due to
immense mobile usage in this target audience, make site elements
such as your phone number and location larger so that they can be
tapped and dialed with no trouble. If your restaurant has multiple
locations, take advantage of the user’s geo-location to assist them
in discovering the closest one.An exceptional restaurant website will
include each of these seven elements. So make your site an
information hub, to keep visitors coming back.From photography to
updated menu items to evidently featured location and hours, the
website should drive people to your restaurant.
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Research discovered that smartphone users look for directions and
phone number information more than any other restaurant-related
search activity. Avoid unnecessary calls by putting your hours in the
same section as your contact information.For added benefit, make
your hours and location page contextually relevant, displaying
messages such as “currently open” or “currently closed,” depending
on the time of day.Whenlisting numerous locations, enlist all contact
information, and add links to menu items or services unique to each
place. If you are a mobile service restaurant, such as a food truck,
update information on your website and social media.
List Location and Hours

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