Why is SEO imperative for Ecommerce? Well, 44% of every online buying starts with an online search (IPSOS 2012). Determining that your products and services can be discovered effortlessly on search engines such as Google can be the characteristic between an eCommerce business that fails or succeeds. Colossal part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.