VMworld 2013 David Stafford, VMware Jason Smith, Liquidware Labs Toby Coleridge, Atlantis Computing Adam Smith, Google Enterprise Chris Ratchford, Perdue Farms Learn more about VMworld and register at http://www.vmworld.com/index.jspa?src=socmed-vmworld-slideshare

1. Incredible Partner Solutions for End User Computing
David Stafford, VMware
Jason Smith, Liquidware Labs
Toby Coleridge, Atlantis Computing
Adam Smith, Google Enterprise
Chris Ratchford, Perdue Farms
TEX5658
#TEX5658

2. 2
Disclaimer
This presentation may contain product features that are currently
under development.
This overview of new technology represents no commitment from
VMware to deliver these features in any generally available product.
Features are subject to change, and must not be included in
contracts, purchase orders, or sales agreements of any kind.
Technical feasibility and market demand will affect final delivery.
Pricing and packaging for any new technologies or features
discussed or presented have not been determined.

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I’m actually older than 19…

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How We’ll Spend the Next Hour…
INTRODUCTION (15 mins)
• Review how we got from VDI to End User Computing
• Understand what resources exist for Technical Alliance Partners
• How to discover what is available to you (VSX)
DEMOS ! (45 mins)
• Let’s roll up our sleeves and dig deep into solutions from our partners

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From VDI to End User Computing

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New Device Platforms New Apps New User Expectations
Three Trends are Forcing Massive Change on IT
New Device
Platforms
 A new way to work
 Not just Windows anymore
New User
Expectations
 Collaboration with partners,
contractors, and customers
 Productivity through better technology
New
Apps
 SaaS, mobile apps
 Quantity is increasing
New Apps New User ExpectationsNew Device Platforms

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Centralized image
management for
local deployment
Multi-device access
to applications,
data and desktops
VMware Horizon Suite
HORIZON SUITE
Horizon
View
Horizon
Mirage
Horizon
Workspace
Desktop and
application
virtualization

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Deliver: Empower your
workforce with locally
installed desktops for native
performance
Broker: Manage PC images
centrally from a single admin for
easy provisioning, updates,
backup and recovery
Horizon Mirage Locally Delivers Centralized Images
Transform: simplify
desktop image layers into
the datacenter

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Deliver: Empower your
workforce with secure,
roaming access to your
same desktop
across devices
Broker: Manage and secure
virtual desktops from a single
admin console while
removing data off endpoints
Horizon View Virtualizes Desktops into a Central Service
Transform: Simplify
desktops and apps into
the datacenter with
virtualization

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Deliver: Empower your
workforce with intelligent
access to IT services
Broker: Manage & Secure
IT services by policy to your
workforce
Horizon Workspace Delivers Workforce Mobility
Transform: Simplify
diverse apps into a
unified catalog and data
into centralized services

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Whether you specialize in software
applications, hardware or delivery
of end-to-end systems, the TAP
Program helps you establish a
trusted relationship with VMware
and join its vibrant ecosystem
Technology Alliance Partner (TAP) Program
Finance
Healthcare Telecom
Retail
10 out of the Top 10
10 out of the Top 10
5 out of Top 5
4 out of Top 5
>2,200 ISV PARTNERS
>4,566 APPS CERTIFIED ON VMware

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HOW TO JOIN: Discover, Enroll, Engage
• Put
programs at
work for your
business
• Register as a
Technology
Alliance Partner
( )
• Access partner
specific
resources
• Who is
VMware?
• What is Its
business?
• What partner
programs does
it offer?
VMware.com Partner Central
ISV Center
Support
Statements
VMware
Ready
Certification
and Logo
VSX
Marketing,
Collaboration
and Sales

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TAP: VMware Solution Exchange
Present your company’s story and
solutions to VMware, its Customers and its
Sales Channel
Generate and
manage new
sales and
marketing
opportunities for
your business
Interact with VMware
and its Customers
and Sales Channels
to accelerate the
purchase process
VSX

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Demos from Our Partners

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Breaking the Spiral – How to Make Things Better
Phase 1
Use the next wave of
upgrade and migration to
repackage and relocate
end-user computing assets
Phase 2
Extend your enterprise
policy to the cloud, begin to
move your applications
Phase 3
Erode the long tail of legacy
applications and complete the
escape to your cloud
Exploit
increasing
marginal returns
to accelerate
Rationalize and
re-invest savings

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Toby Coleridge, Global Architect - Atlantis Computing

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Chromebooks Lead Desktop Transformation
Optimized
for the
web
Great user
experience
Easy to
manage and
scale
New, effective
security
approach

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Today's Desktop Challenges
Update virus
definitions
Update latest
software
Security
patches
Periodic
backups
Upgrade new
hardware
Apps / Browser
Group Policy / Management
Anti-virus
Data Encryption
Data Backup System
Operating System
Extensions (flash, pdf, etc.)
Hardware
Frustrated users
Technology frustrating to use
Difficult management
Majority of cost on top of HW & SW
Questionable security
A multitude of security holes
Multiple platforms
Need to run apps everywhere

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Customer Case Study
Chris Ratchford, Perdue Farms
Director, Strategic Infrastructure
Why Google
Chromebooks?
Why Vmware
Horizon View ?
Advice for our
partners ?

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TAP Membership Renewal – Great Benefits
• TAP Access membership includes:
New TAP Access NFR Bundle
 Access to NDA Roadmap sessions at VMworld, PEX and Onsite/Online
 VMware Solution Exchange (VSX) and Partner Locator listings
 VMware Ready logo (ISVs)
 Partner University and other resources in Partner Central
• TAP Elite includes all of the above plus:
 5X the number of licenses in the NFR Bundle
 Unlimited product technical support
 5 instances of SDK Support
 Services Software Solutions Bundle
• Annual Fees
 TAP Access - $750
 TAP Elite - $7,500
 Send email to tapalliance@vmware.com

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TAP Resources
TAP
 TAP support: 1-866-524-4966
 Email: tapalliance@vmware.com
 Partner Central: http://www.vmware.com/partners/partners.html
TAP Team
 Kristen Edwards – Sr. Alliance Program Manager
 Sheela Toor – Marketing Communication Manager
 Michael Thompson – Alliance Web Application Manager
 Audra Bowcutt –
 Ted Dunn –
 Dalene Bishop – Partner Enablement Manager, TAP
 VMware Solution Exchange
• Marketplace support –
vsxalliance@vmware.com
• Partner Marketplace @ VMware
booth pod TAP1

24. THANK YOU

26. Incredible Partner Solutions for End User Computing
David Stafford, Vmware
Jason Smith, Liquidware Labs
Toby Coleridge, Atlantis Computing
Adam Smith, Google Enterprise
Chris Ratchford, Perdue Farms
TEX5658
#TEX5658