VMworld 2013 Terry Lyons, VMware Meena Nagarajan, VMware Learn more about VMworld and register at http://www.vmworld.com/index.jspa?src=socmed-vmworld-slideshare

1. Extend VMware’s Cloud Automation Solution with
vCenter Orchestrator Plug-ins and vFabric
Application Director Blueprints
Terry Lyons, VMware
Meena Nagarajan, VMware
TEX5286

2. 22
Disclaimer
 This presentation may contain product features that are currently
under development.
 This overview of new technology represents no commitment from
VMware to deliver these features in any generally available
product.
 Features are subject to change, and must not be included in
contracts, purchase orders, or sales agreements of any kind.
 Technical feasibility and market demand will affect final delivery.
 Pricing and packaging for any new technologies or features
discussed or presented have not been determined.

3. 33
Forward Looking Statement
Statements made in this presentation which are not statements of
historical fact are forward-looking statements based upon current
expectations. Actual results could differ materially from those projected in
the forward-looking statements. Information regarding risk factors that
could cause actual results to materially differ are contained in documents
filed by VMware with the Securities and Exchange Commission, including
reports that VMware may file with the SEC from time to time on periodic
reports on Form 10-Q and Form 10-K and current reports on Form 8-K.
VMware assumed no obligation to update any such forward-looking
statements after the date of this presentation.

4. 44
Datacenter Automation is Here to Stay

5. 55
Agenda
 VMware Cloud Automation
• vCenter Automation Center
• vFabric Application Director
 Introduction to vCenter Orchestrator and Plug-ins
 Introduction to vFabric Application Director and Blueprints
 Certification for vCO Plug-ins and Application
Director Blueprints

6. 66
VMware vCloud Suite :
Delivering on the Software-Defined Datacenter
Automation Management

7. 77
VMware Cloud Automation Solution
vCloud Service
Providers
Other Service
Providers
Other
Hypervisors
Hardware
VMware Cloud Infrastructure
Virtual Data Center
Virtual Infrastructure
Software Defined
Networking and Security
Software Defined
Storage and Availability
Cloud Automation
Self - Service
IaaS PaaS DaaS XaaS
Policy-Based Governance with Automated Delivery

8. 88
vCloud Service
Providers
Other Service
Providers
Other
Hypervisors
Hardware
vSphere Cloud Infrastructure
Virtual Data Center
Virtual Infrastructure
Software Defined
Networking and Security
Software Defined
Storage and Availability
Cloud Automation
vCloud
Automation Center
(IaaS, & DaaS)
vFabric
Application Director
(PaaS)
VMware Cloud Automation Solution

9. 99
Provision infrastructure
and application services on
VMware private and public
clouds, other hypervisors,
physical and Amazon EC2
based on business and IT
policies
Hybrid, Heterogeneous
IAAS Provisioning
Multi-
platform
Multi-
provider
Model and automate
deployment of applications
to any registered cloud
using blueprints and
standardized application
components, databases
and settings
Application & DB
Provisioning
Deliver a virtual desktop
cloud by automating and
orchestrating the rapid
creation of desktops that
meet exact specifications
of both the business and
individual users
Desktop
Provisioning
What is VMware Cloud Automation?
Hybrid

10. 1010
What’s Needed for Effective Cloud Automation Management?
Personalized self-service delivery of standardized
middleware, application, database and desktop services
PaaS, DBaaS,
DaaS
Management of Day 2 operations of infrastructure,
application and database services (e.g., reclamation of
inactive VM’s, application updates, database backup,
snapshot, cloning, replication, tear down etc.)
Lifecycle
Management
Ability to extend self-service catalog to facilitate XaaS
(e.g., storage, networking, desktops, security, compliance);
ability to model external services in application blueprints
Extensibility
Ability to provision on VMware private and public clouds,
other hypervisors, physical and Amazon EC2
Any Infrastructure

11. 1111
Extending Cloud Automation – Partner Opportunity
VMware Cloud Automation
vCloud Automation Center
(IaaS, & DaaS Automation )
Infrastructure
Integration
• CMDB
• DNS
• IPAM
• Load
Balancers
• Service Desk
• Monitoring
Systems
• Databases
• Web Services
• Etc.
Fabric
Management
Automation
vCenterOrchestrator
ITProcessAutomation
vFabric Application Director
(PaaS Automation )
Application
Blueprints
vCO Plug-in

12. 1212
Description
Using vCO and vCAC to Create XaaS Offerings
Benefits
 Reduce the time to deliver a workload
 Leverage the Cloud Automation solution
to deliver any kind of service
 Extensible design and APIs to facilitate
XaaS: Database, Storage, Networking,
Desktops, Security, Compliance, etc.
 Connect to external services (like
databases, load balancers, etc.) when
modeling application blueprints
Self-Service
IaaS PaaS DaaS XaaS
Cloud Service Provisioning
Heterogeneous Infrastructure
Policy-Based Governance with Automated Delivery
2013

13. 1313
Storage as a Service (example)
Service Definition
 Service Name: Storage as a Service
• Who Uses: Developer, QE, Project Manager, Storage Admin
 Description: On demand flexible storage
 Hours of Service Fulfillment:
9am – 4pm Monday – Friday
 Service Level Objective:
Storage provisioning begins after approval
 Service Blueprint:
Characteristics of storage available for provisioning
 Workflow required to provision the service:
workflow defined in vCO
 Result of the Service:
Provisioned and Manageable Storage
 Request Attributes
 Day 2 Operations

14. 1414
Storage Service Additional Details
Request Attributes
 Request Description:
 Project Code or Cost Center:
 Reason for Request:
 Service Tier: Gold, Silver, Bronze
 Type of Storage: LUN or Volume
 Lease Period: # of Days
 Shared? (clustering): Y or N:
Day 2 Operations
 Extend (grow)
 Snapshot
 Restore
 Expire
 Upgrade / Change Tier

15. 1515
Candidate Services for XaaS Offerings
Service Description What? Object / Enhancement Vendor
Storage Storage Object LUNs and File systems ?
Database Database Object Database Instances ?
Availability Failover (SRM) Enhancement Redundant copy of machine ?
Security
Firewall / Antivirus /
IDS
Enhancement
Protection of machine (FW, install AV,
monitor)
?
Compliance Configuration Mgmt Enhancement
Monitoring and applying
machine/app/OS settings
?
Desktop Virtual Desktops Object Virtual Desktop instance ?
Application Applications Enhancement Application installed on machine ?
Scalability
Scale-out/in on
demand
Enhancement
Add / Remove machines based on load
criteria
?
Email Email accounts Object Email accounts ?
Access
(entitlement)
SaaS entitlement Object
Use of hosted app Software based on
consumption (i.e. users, # of records)
?

16. 1616
Agenda
 VMware Cloud Automation Solution
• vCenter Automation Center
• vFabric Application Director
 Introduction to vCenter Orchestrator and Plug-ins
 Introduction vFabric Application Director and Blueprints
 Certification for vCO Plug-ins and Application Director
Blueprints

17. 1717
IT conversations before automation….
Impact of Automation – Simplification of Manual Processes
IT automation is the linking of disparate systems and software in such a
way that they become self-acting or self-regulating.

18. 1818
vCAC and vCO – Complementary Automation Solutions
Virtual Infrastructure
Virtual Datacenter
ITInfrastructure&
Operations
ITConsumers
Infrastructure
Integration
 CMDB
 DNS
 IPAM
 Load
Balancers
 Service Desk
 Monitoring
Systems
 Databases
 Web
Services
 Etc.
vCenterOrchestrator
ITProcessAutomation

19. 19
vCAC and vCO are complementary…..
vCloud Service
Providers
Other Service
Providers
Other
Hypervisors
Hardware
vSphere Cloud Infrastructure
Virtual Data Center
Virtual Infrastructure
Software Defined
Networking and Security
Software Defined
Storage and Availability
Cloud Automation
vCloud
Automation Center
(IaaS, & DaaS)
vFabric
Application Director
(PaaS)
vCenterOrchestrator
ITProcessAutomation

20. 2020
Agenda
 VMware Cloud Automation Solution
• vCenter Automation Center
• vFabric Application Director
 Introduction to vCenter Orchestrator and Plug-ins
 Introduction vFabric Application Director and Blueprints
 Certification for vCO Plug-ins and Application Director
Blueprints

21. 2121
Cloud is Driving Innovation
Cloud is accelerating innovation—The number of Applications
moving to IaaS is more than doubling each year.
“Respondents are satisfied that
virtualization is reducing data
center floor space, energy cost
and thermal output. However,
expectations for an overall
reduction in hardware capital
expenditure and increased
application deployment speed
and efficiency have not been
fully met”

22. 2222
Enabling Cloud App Provisioning Efficiency
Setup Infrastructure
•Configure N/w and
Storage
•Deploy and Configure OS
Setup Application
Middleware
•Deploy and configure
application middleware
•Connect it to Database
Deploy
Application
•Development
•Test
•Production
•Different Clouds
4 days to
8 weeks
Traditional app provisioning
Minutes
What app provisioning should be …
An application architect uses a self-serve application provisioning portal
to fully provision & update applications across any registered cloud

23. 2323
Requirements for Cloud Application Provisioning
 Reduce application deployment time
 Flexibility to provision any application into any destination
 Standardization for IT control and compliance
MinutesDays/
Months

24. 2424
Accelerate PaaS and Application Deployment
 Streamline the deployment and update process
 Leverage pre-built components
 Re-use blueprints for various environments
Components
Application Blueprint
ComponentsComponentsComponents

25. 2525
Provision Integrated Multi – Tier Applications
VMware provides
Enabling technology to provision integrated multi-tier applications into hybrid clouds
Marketplace platform for ISV’s, SI’s and SP’s
SP’s plan to provide enterprise services
Any
Application
Any
Cloud
ISV’s provide their technology as components
SI’s provide reference architectures

26. 2626
Flexibility to Deploy into Any Destination
 Development / test / production environments
 Private / public / hybrid cloud
 Virtualized vSphere environments
 Gold / silver / bronze
Virtual Cloud
vSphere
vCloud

27. 2727
Agenda
 VMware Cloud Automation Solution
• vCenter Automation Center
• vFabric Application Director
 Introduction to vCenter Orchestrator and Plug-ins
 Introduction vFabric Application Director and Blueprints
 Certification for vCO Plug-ins and Application Director
Blueprints

28. 2828
VMware Ready Certification Program Goals
 Certification Offerings:
• VMware Ready for vCenter Orchestrator Plug-In Program
• VMware Ready for Application Director Blueprints Program
 Description
• The purpose of VMware’s certification programs is to enable partners to create
rich content and extend VMware solutions with partner capabilities
 High-level Goals
• Create best practices to guide partners in development of content
• Provide partners with VMware consulting services
• Certify content developed by partners
• Align customer support between VMware GSS and Partner Support

29. 2929
Certification Benefits to Partners
 Partner Solution listed in VMware Compatibility Guide (vCG)
 Differentiate Partner Solution in VMware Solution Exchange (VSX)
 “VMware Ready” logo

30. 3030
Certification Program Offerings for Partners
• Best Practices Guide
• Example: vCO Plug-in SDK Documents and Video
• Program Guide
• Certification Guide
Documentation
• vCO Plug-in SDK available for download on VMware.com
• VMware products available through NFR or extended evals
• Partner Support
• Partners can contact partnerservices@vmware.com
Development
Consulting
• Content to be certified:
• Application Director: Services, Blueprints, Script Tasks and
VMTemplates
• vCenter Orchestrator: vCO plug-ins
• Presence in VMware Compatibility Guide (vCG)
Certification
• End customers work with VMware and Partners thru TSAnet to
resolve any API issues
• Front facing GSS
GSS (Support)
Technical Previews
• Cloud Management Marketplace in Solution Exchange: one location
to have access to all the content developed by partners
• “VMware Ready” logo in VSX and Market Success Press-Release
Solution Exchange
• vCloud Suite (includes vSphere, vCenter and vCenter Orchestrator)
• vCloud Automation Center
• Application Director
• VMware Technology Partner Program (TAP) roadmap sessions

31. 3131
VMware Ready Application Director Blueprints Program – Content Certified
• Blueprints (Solutions)
• Services
• Script Tasks
• VMTemplates
 (w/Pre-Installed Services)
• VMTemplates
 (w/o Pre-Installed Services)

32. 3232
VMware Ready Application Director Blueprint Program – Partner Benefits
 Leverage over 250,000+ customers
• Cloud enabled applications with standardized
application structure & policies for simple and
complex apps.
• Agile, standardized repeated deployments.
• Portable across hybrid clouds (supports
vCloud, AWS deployments).
 Rich catalog of supported OS,
Middleware
• Quickly gets IT to standardize on “cloud-
ready” OS and application infrastructure
components.
• Accelerates standardized application
deployments into cloud.
 Rich certification program
• Ability to include “VMware Ready” logo in
collaterals.
• List on the VMware Compatibility List.
• VMware development support.
• Solution listed on VSX marketplace.

33. 3333
VMware Applications
 vCloud Director
 vCenter Chargeback
 vCenter Configuration Manager
 vCenter Update Manager
 vCenter Server
 vCenter Orchestrator Multi-Node
 vSphere Auto Deploy
 vCloud Automation Center
 AMQP / RabbitMQ
 Email (POP3 and SMTP)
 HTTP - REST
 JDBC
 SOAP
 SNMP v1, v2c and v3
 SQL
 SSH
 Telnet
 XML
Standard Protocols
 Amazon EC2
 BMC BladeLogic
 Citrix XenDesktop & XenServer
 Dell Lifecycle Controller
 HP iLO
 HP Server Automation
 Microsoft Active Directory
 Microsoft Hyper-V & SCVMM
 Microsoft Windows PowerShell
 NetApp Flexclone
 Radware vDirect
 Up.time Software
Partner Applications
Thousands of Out of the Box vCO Workflows & Integrations
 Egenera PAN Manager (CERTIFIED)
 InfoBlox IPAM (CERTIFIED)
 Seamless vCO Plug-in for BMC ITSM (CERTIFIED)
 Seamless vCO Plug-in for BMC CMDB (CERTIFIED)
 EMC Unified Infrastructure Manager (CERTIFIED)
 Cisco UCS Manager
 F5 Networks BigIP
 ServiceNow
 VMware vShield Manager
 Bluecat Networks IPAM
NEW!!!

34. 3434
VMware Ready vCO Plug-in Program – Partner Benefits
 Leverage over 250,000+ customers
• vCO bundled with vCenter at no extra charge
• vCO available as appliance
• vCO integrated with vSphere Web Client
 Central integration point
• Lower your R&D costs. Integrate to vCenter,
vCD and vCAC through one solution
• Launch vCO workflows from multiple VMware
products (vCenter, vCAC, vCOPS, etc.)
• Create XaaS offerings using vCO plug-in
 Rich certification program
• Ability to include “VMware® Ready™” logo
in collaterals
• List on the VMware Compatibility List
• VMware development support
• Solution listed on VSX marketplace
Your
workflows
here

35. 3535
Marketplace for Cloud Application Services, Blueprints and vCO plug-ins
Public
ISV / IHV
System Integrators
Content Providers
Publish
Deploy
Scale Private
Hybrid
Networking & Security
• ADC
• Firewall
• SSL Accelerator
• WAN Accelerator…
Development
• vFabric
• LAMP, Zend
• Hadoop, CB
• WLS, WAS...
Productivity
• WordPress
• Drupal
• JIRA…
• Accelerated Packaged Apps, Reference Architectures for
multi-tier complex apps
SI intensive
120+ vCloud-powered
service providers
Ready-to-use Cloud Solutions by VMware Partners

36. 3636
What are the Next Steps …
1. VMware Solutions required to get started:
• vSphere + vCenter + vCenter Orchestrator
• vCloud Automation Center
• vFabric Application Director (hosted version for development available upon request)
2. Start with building:
• vCO plug-in: download the vCO Plug-in SDK
• Content for Application Director: blueprints, services, tasks and VM Templates
3. Expose your vCO plug-in to vCAC (optional)
• Requirement: partner solution must be a “consumable resource” for use by
business/consumers of IT services.
4. Publish your solution on VMware Solution Exchange
• An easy way for customers to find your solution and for you to get leads
5. Get your solution certified as VMware Ready
• Contact tapalliance@vmware.com or your VMware Alliance Manager for details

37. 3737
Summary
 Cloud Automation - automated, policy-based provisioning of
infrastructure, application and desktop services.
• vCAC – self-service solution that exposes IT consumers to infrastructure
services as consumable resources.
• vCO - enable automation of cross-system operational tasks by IT Operations
and Infrastructure.
• vCO plug-ins are used to integrate with VMware and 3rd party infrastructure solutions
• Application Director – provisioning & release automation of an application
stack
• Blueprints are used to standardized application deployments (model once, deploy
anywhere) and enable application portability
• Supports hybrid cloud provisioning (vCloud, AWS, vSphere)
 Certification
• Certify content developed by partners
• Create best practices to guide partners in development of content

38. 3838
THANK YOU
Ravindra Neelakant
rneelakant@vmware.com
Confidential
Meenakshi Nagarajan
mnagarajan@vmware.com
Terry Lyons
terryl@vmware.com

39. 3939
Other VMware Activities Related to This Session
 HOL:
HOL-SDC-1307
vCloud Automation Solutions

40. 4040
TAP Membership Renewal – Great Benefits
• TAP Access membership includes:
New TAP Access NFR Bundle
• Access to NDA Roadmap sessions at VMworld, PEX and Onsite/Online
• VMware Solution Exchange (VSX) and Partner Locator listings
• VMware Ready logo (ISVs)
• Partner University and other resources in Partner Central
• TAP Elite includes all of the above plus:
• 5X the number of licenses in the NFR Bundle
• Unlimited product technical support
• 5 instances of SDK Support
• Services Software Solutions Bundle
• Annual Fees
• TAP Access - $750
• TAP Elite - $7,500
• Send email to tapalliance@vmware.com

41. 4141
TAP Resources
 TAP
• TAP support: 1-866-524-4966
• Email: tapalliance@vmware.com
• Partner Central: http://www.vmware.com/partners/partners.html
 TAP Team
• Kristen Edwards – Sr. Alliance Program Manager
• Sheela Toor – Marketing Communication Manager
• Michael Thompson – Alliance Web Application Manager
• Audra Bowcutt –
• Ted Dunn –
• Dalene Bishop – Partner Enablement Manager, TAP
 VMware Solution Exchange
• Marketplace support –
vsxalliance@vmware.com
• Partner Marketplace @ VMware
booth pod TAP1

42. THANK YOU

44. Extend VMware’s Cloud Automation Solution with
vCenter Orchestrator plug-ins and vFabric
Application Director Blueprints
Terry Lyons, VMware
Meena Nagarajan, VMware
TEX5286