Learn the basics of a content marketing strategy and then get started creating compelling content that drives bookings with these easy tips.

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2. #1
Determine Your Objectives
Drive traffic to your
hotel website
Gain social media
followers
Build exposure for
your property
Increase bookings All of the above
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3. #2
Find Your Hotel Story
What makes your hotel unique?
What differentiates your property from
the competition? Your content should
showcase this.
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4. #3
Identify Your Target
Demographics
The content you’re creating will differ
whether you’re targeting leisure or
business travelers, millennials or
boomers, or more.
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5. #4
Choose Your Platform
If you want to increase traffic to your
website, you might want to tell your story
with content on your website. If you want
to gain social media followers, then your
content might focus on social media
channels.
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6. #5
Highlight Your Hotel’s
Unique Features
The San Juan Water & Beach Club
Hotel gets creative by highlighting their
“Mist-Nightology” features – a mist
lounge, spa and food bar.
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7. #6
Integrate Seasonal
Promotions In Your
Content
Hotel Galvez places special offers front
and center on its website homepage.
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8. #7
Take Advantage
Of Local Attractions
High Peaks Resort in Lake Placid, N.Y.
regularly shows off its enticing location
– right in the heart of one of America’s
largest Wilderness Parks – as well as
local events.
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9. #8
Showcase Events
At Your Property
Marcus Hotels & Resorts shares
exciting events on their social media
pages, such as The Pfister Hotel’s
Artist-in-Residence program.
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10. #9
Re-Purpose Content
From Your Website On
Social Media
Hotel Josef makes the most of its
content by re-purposing photos and text
used on its website for Facebook and
Twitter.
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11. #10
Utilize The Power Of
User-Generated Content
Encourage guests to share photos and
tag your hotel.
Vali Resorts’ professional
photographers take pictures of guests
skiing – and guests are happy to share
them on social media.
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12. #11
Turn Your Staff Into
Content Creators
True Blue Bay Resort gives their hotel
story an authentic and personal feel by
featuring staff in their photos.
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13. #12
Show Off Your
Amazing Staff
Show off your amazing staff and why
they like working at your property.
Loews Hotels launched a social media
campaign asking staff why they like
working at Lowes.
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14. #13
Ensure Your Content Is
Current and Up-To-Date
Greenville SC Crowne Plaza is a
storytelling pro – and makes sure their
social media channels are always filled
with fresh content.
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15. #14
Feature And Respond
To Guest Reviews
Hotel Galvez stands out by sharing
positive reviews from happy guests on
social media and their website.
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16. You’re on your way to becoming a content pro.
Head over to our blog for hotel marketing tips
and best practices and learn about the top
trends in digital marketing, visual storytelling,
web marketing, mobile, social media and
more.
Then, take it one step further and start putting
your hotel story - and your creative content -
on all the channels and devices travelers use
to shop online, with Vizlly, a Multi-Channel
Digital Marketing System.
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