This document discusses how digital technologies are transforming businesses and supporting end users. It explains that the business environment is changing rapidly and digital is transforming every business department. It then discusses how digital supports user needs, how end users drive digital technologies through things like focus groups and prototypes, and how digital adds value to businesses through engagement, products/services, and efficiency. Finally, it discusses Porter's value chain and how digital can influence all elements of it.
3. The business environment is rapidly changing
https://www.linkedin.com/pulse/why-businesses-need-adapt-change-rapidly-changing-colin-thompson/
4. Digital is transforming every business department
Production
Research and Development (often abbreviated to R&D)
Purchasing
Marketing and Sales
Human Resource Management
Accounting and Finance
Logistics and Supply Chain
6. What do we mean by the business environment?
• Business Environment – Lesson One
• Key Organisational Areas – Lesson One
• Digital support in businesses – Lesson Two
• Project Feasibility – Lesson Two
• Characteristics of end users – Lesson Three
• Digital Value to a Business – Lesson Three
• Change Management – Lesson Four
• Risk – Lesson Four
8. How digital supports user needs
• Appropriate and effective functionality
• Accessibility considerations
• Compatibility
• Availability
• Good user experience
• Cultural awareness and diversity
9. Watch this video and see how Uber uses
digital to support user needs
https://youtu.be/gvEU656kVCQ
10. Group discussion – Let’s score Uber out of 100
on each of these criteria
• Appropriate and effective functionality
• Accessibility considerations
• Compatibility
• Availability
• Good user experience
• Cultural awareness and diversity
11. Watch this video and see how Airbnb uses
digital to support user needs
https://youtu.be/WzGhFmiB9G0
12. Group discussion – Let’s score Airbnb out of 100
on each of these criteria
• Appropriate and effective functionality
• Accessibility considerations
• Compatibility
• Availability
• Good user experience
• Cultural awareness and diversity
14. How end users drive digital technologies –
Focus groups and prototypes
• Consult end user needs
• Iterate, test and get feedback
• Build a prototype
• Iterate, test and get feedback
• Build a proof of concept
https://blog.hubspot.com/marketing/how-to-run-a-focus-group
15. How end users drive digital technologies –
Age and multi-generational end users
5 mins
•
https://www.ageing.ox.ac.uk/blog/use-of-technology-does-age-matter
• What are the factors that
influence the adoption
of technology by older
people?
16. How end users drive digital technologies –
Skills and education
• End users have different IT
skills/experience
• Online services and products
should be easy, intuitive and
straightforward to use
https://careerfoundry.com/en/blog/ux-design/what-is-user-experience-ux-design-
everything-you-need-to-know-to-get-started/
17. How end users drive digital technologies –
Differences between internal/external audiences
5 mins
https://www.bmc.com/blogs/internal-vs-external-customers/
• From an IT perspective, it’s often
helpful to separate the types of
customers you serve
• Understanding the needs of
customers can help clarify
workflows and decide whether a
company should distinguish
between internal and external
customers
18. How end users drive digital technologies –
Level of technical knowledge
• It is pointless to create digital
technology that is beyond the
technical skills of the end user.
• For example, when a bank such as
Lloyds is creating the interface for
its online banking app it needs to
consider the needs of users who
do not have a high level of
technical knowledge
19. Task – 15 minutes – Write down bullet point
notes to answer this question
And then we will discuss your findings
21. What are the signs that a business needs
digital transformation?
https://youtu.be/7zLSog202xs
22. The importance of digital within organisations
It is important to understand the importance of digital within organisations,
and ways in which digital is used to add value to a company:
• engagement of customers, users and other stakeholders
• provision of products and services to customers
• measurable value (reducing overheads, improving efficiency, facilitating
growth, recruiting talent)
• supporting processes and business models (product design, manufacturing
control, data modelling, local and remote working)
• context and market environment (stakeholders, user profiling,
personalised/appropriate content, data)
23. The importance of digital within organisations
engagement of customers, users and other stakeholders
Local council planning departments
now often share details of planning
applications via their websites so
interested parties can view the plans
https://stweonardsparishcouncil.gov.uk/planning-applications/
24. The importance of digital within organisations
Provision of products and services to customers
Numerous new products and
services have been developed as a
result of digital technologies which
can add value to the customer
relationship, e.g. online banking
enables customers to be able to
access banking services 24/7
https://www.statista.com/statistics/286273/int
ernet-banking-penetration-in-great-britain/
25. The importance of digital within organisations
Measurable value (reducing overheads, improving efficiency,
facilitating growth, recruiting talent)
https://youtu.be/zKMuMUQ4Yvg
26. The importance of digital within organisations
Supporting processes and business models (product design,
manufacturing control, data modelling, local and remote working)
Digital technologies enable
employees to do remote working
and access online portals and
carry out all the tasks that they
do in the office
27. The importance of digital within organisations
Context and market environment (stakeholders, user profiling,
personalised/appropriate content, data)
https://youtu.be/_zZ6dnW5Nic
31. Porter’s value chain: How to create value in your organisation
https://youtu.be/aeshYi6lj2Y
32. A value chain is the range of activities/functions that a
business organisation carries out to create a product or service
33. Discussion – How can digital technology influence all
the elements of Porter’s value chain?
34. Lesson recap
• How digital supports user needs
• How end users drive digital technologies
• How digital adds value to a company
• How digital technology influences all the
elements of Porter’s value chain
35.
36. What have you learned?
Briefly describe ONE interesting
thing you’ve learned from this
lesson?
