These slides talk of the various parameters that act as benchmarks for the entrepreneurs to measure their marketing campaign. They also talk of the KPI's of marketing and of marketing mix and how to achieve substantial results through them.

1. How to measure your
marketing campaign?
Marketing

2. “Marketing campaigns are run to
achieve certain pre-determined
business objectives.”

3. “In the garb of designing a
marketing campaign the focus
slowly dwindles towards the
glamour of campaign instead of
designing it to achieve the
objectives.”

4. “Entrepreneurs need to benchmark
and measure a marketing
campaign based on the results
achieved.”

5. Marketing campaigns need to be
result oriented.

6. KPIs used to measure marketing
campaign
1. Conversions
2. Reach
3. Impact
4. Sales & Revenue
5. Cost per conversion
For more details visit our blog: http://www.utthishta.com/blog/

7. KPIs for Marketing
• Sales growth
• Conversion rate
• Sales per square foot
• Return on marketing investment
• Conversion on ad spend
For more details visit our blog: http://www.utthishta.com/blog/

8. Marketing mix & KPIs
•Product – market segmentation, customer
segmentation, product/service, product
positioning, etc
•Price – Mass marketing, Premium pricing,
discounted market price and so on.
•Promotion – publicity, advertising, branding,
etc
•Place – distribution channels, geographic
segmentation, physical and virtual distribution
structure.
For more details visit our blog: http://www.utthishta.com/blog/

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