A descriptive case study about IKEA

1. Ik
LOVE IS
COMPLICATED
IKEA IS SIMPLE

2. Ik
IKEA WAS
FOUNDED
BY
INGVAR
KAMPRAD
IN 1943

3. Ik
VISION
PEOPLE
HAVE VERY
THIN
WALLETS..
WE SHOULD
TAKE CARE
OF THEIR
INTERESTS

4. Ik
PRODUCTS

5. DO-IT-
YOURSELF
FURNITURE
AND
HOME
ACCESORIES

6. Ik
TARGET AUDIENCE

7. MAINLY STUDENTS
AND
FAMILIES WITH
CHILDREN

8. Ik
WHAT ARE
SOME OF
THE THINGS
IKEA IS
DOING WELL
TO REACH
IT'S

9. CUSTOMIZING STORES AND PRODUCTS
BASED ON CULTURE AND REGION
CUSTOMIZING STORES AND PRODUCTS
BASED ON CULTURE AND REGION
CUSTOMIZING STORES AND PRODUCTS
BASED ON CULTURE AND REGION
INTERNATIONAL VISIBILITY

10. LOW COST TRENDY PRODUCTS
QUIRKY ADVERTISING

11. Ik
WHAT
ELSE
COULD IT
BE
DOING?

12. EXPANDING TO NEW MARKETS
LUXURY & AND ECOFRIENDLY
PRODUCTS

13. PRODUCT
CUSTOMIZATION

14. Ik
WHAT
ARE SOME
PRO'S OF
IKEA'S
STRATEGY

15. COST CUTTING THROUGH DIY CONCEPT
SHIPPING SHOPPING AND ASSEMBLY BY CUSTOMERS

16. WIDE RANGE OF AFFORDABLE PRODUCTS
ECCENTRIC PROMOTIONAL OFFERS

17. Ik
WHAT ARE
THE CONS
OF IKEA'S
STRATEGY?

18. DIY CONCEPT IS NOT
ECONOMIC IN ASIAN
COUNTRIES
BECAUSE OF CHEAP LABOR
COSTS
LACK OF INNOVATIVE PRODUCTS

19. NOT EXPLOITING TECHNOLOGY FOR MARKETING
LIMITED NUMBER OF STORES IN A REGION.
NOT EASILY ACCESSIBLE.

20. Ik
SUMMARY
VISION
PRODUCTS
TARGET
AUDIENCE

21. Ik
DISCLAIMER
CREATED BY
UTKARSH VARDHAN,
BIT MESRA DURING A
MARKETING
INTERNSHIP UNDER PROFESSOR
SAMEER MATHUR ,
IIM LUCKNOW