A case study on apex corporation

1. Apex Corporation
• Dushyant Kataria (PGPJ02019)
• Utkarsh Shivam (PGPJ02059)
• Ankush (PGPJ02005)
• Khumesh (PGPJ02029)
• Dipanshu (PGPJ02018)

2. Cellular
telephone
(Cell)
MTSO
Landline
telephone
Lines or
Microwave
relay
Regular
Telephone
Network
Receiving
Party
Introduction
• Founded in 1986
• Merged with Lunayach Communications Consultants
Cellular Telephone Industry
Products and Services
Products and Services
Intercarrier Services
(ICS)
Cellular Management
Information Systems
(IS)

3. PROBLEMS
 INFORMALITY IN STRUCTURE.
 NO FUNCTIONAL STRUCTURE.
 BEHIND THE SCHEDULES.
 NO FINANCIAL PLANNING.
 INCREASING CUSTOMER COMPLAINTS.
 INCREASED DEMAND.
The problem faced by apex corporation was that, which organizational structure should
apex adopt that would best fit their business needs ??

4. Problem with Circular Structure
• Employee were completely unfamiliar with the structure
• New recruits expected a more traditional organizational chart
• They also didn't’t know how their performance was evaluated
 Horizontal structure
• employees didn't’t responds enthusiastically
• No hierarchical organization
Problem with Functional Structure
 Natural tendency to create sub-functions within their team
 Teams became polarized
 Organizational politics came into existence
 The source of authority was functional, not managerial expertise

5. AVAILABLE OPTIONS
Remain in divisional structure
 Created 4 different vertical structure for easy communication.
 Improved Accountability, budgeting and planning
 Keeps focus on financial targets
 Raise cost as separate division managers were to be hired
Adaptive Structure
 Evolve organisation structure overtime
 Adjusts to new demand of the market
 Problematic for employees to understand the structure

6. Form a new Matrix Structure
 Employees are grouped by both function and product in a matrix.
 Take advantage of best parts of divisional and team based structure
 Division of powers among managers.
Recommended Option
We recommend that Appex permanently use the divisional organizational structure.
This model is most similar to the standard vertical business model which has proven
itself to be effective. This model combines the benefits of different organizational
structures by creating small organizational divisions which create a balance between
the desired control of upper management and the desire for more organizational
freedom from lower level management.