Disney-The 'RAJAH' of The Cartooning World

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Marketers must have a thorough understanding of how consumers think, feel, and act.Disney through its marketing strategies analyzes the consumer market really well, which makes it the 'RAJAH'(king) of the cartooning world.

Marketing

PARK AND RESORTS
CONSUMER
PRODUCTS
STUDIO
ENTERTAINMENT
INTERACTIVE
MEDIA
MEDIA
NETWORKS

MAINTENANCE OF
INTELLECTUAL
PROPERTY
RIGHTS

PROTECTION OF
ELECTRONICALLY
STORED DATA

BUSINESS SOLUTIONS
• TECNOLOGY
• INNOVATION
• FEEDBACK
• ADAPT

DISCLAIMER
Created by Utkarsh Gupta, IIT Roorkee, during a marketing
internship Under the guidance of Prof. Sameer Mathur, IIM
Lucknow

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Disney-The 'RAJAH' of The Cartooning World

1. The “RAJAH” of The Cartooning World

3. ENTERTAINMENT. TRUST. FUN.

4. PARK AND RESORTS CONSUMER PRODUCTS STUDIO ENTERTAINMENT INTERACTIVE MEDIA MEDIA NETWORKS

5. HIGH STANDARDS. QUALITY. DYNAMIC.

6. STRATEGY IS ALL YOU NEED

7. THEME IN EVERYTHING STRATEGY-1

8. EVERYONE IS A PRINCESS STRATEGY-2

9. IMMERSION STRATEGY-3

10. MINING THE MYTHOS STRATEGY-4

11.

12. ECONOMIC CHANGES

13. HERITAGE VS RELEVANCE VS INNOVATION

14. EVER CHANGING CONSUMER TASTE

15. MAINTENANCE OF INTELLECTUAL PROPERTY RIGHTS

16. PROTECTION OF ELECTRONICALLY STORED DATA

17.

18. BUSINESS SOLUTIONS • TECNOLOGY • INNOVATION • FEEDBACK • ADAPT

19.

20.

21. DISCLAIMER Created by Utkarsh Gupta, IIT Roorkee, during a marketing internship Under the guidance of Prof. Sameer Mathur, IIM Lucknow