24. Innovation Insight in Dairy – Product Success
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Activia Fat-free Strawberry Yogurt
Danone, USA
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Selling “Digestive Health” to the US market
In 2006, Dannon (or Danone in Europe) launched its probiotic
yogurt brand Activia throughout the U.S. According to
Dannon, Activia was the first and only probiotic yogurt
clinically proven to regulate the digestive system in two weeks
when eaten daily as part of a balanced diet.
The Activia
message, supported by clinical studies and an information
website, was a success with consumers – they grasped the
concept and benefits of good digestive health.
Since 2006, the Activia brand has expanded to include a range of lighter, low calorie and fat-free yogurts. The strawberry variant has performed best,
selling on average around 140,000 units per week. The average yogurt in the US sells only around 40,000 units per week, making Light Strawberry
Activia one of the best selling yogurts in that market. Activia has also performed well in France and other European markets.
The Activia brand is a good example of targeting a specific health problem with an easy to understand message to the consumer. Supporting the
health message with scientific research helped to strengthen the product’s claims. Offering a lower calorie and fat variety, in a traditional strawberry
flavour clearly ticked all the right boxes with US consumers.
Average Weekly Units Sold
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Benchmark –
Spoonable Yogurt
USA
40,119
Activia Fat Free
Strawberry Yogurt (4
pack)
137,911
Total Units Sold
(over 96 weeks)
13,239,400
26. Innovation Insight in Cold Beverages – New Products
Hibiscus Juice
Herbal Drinks
Hibiscus Tea (USA) A blend of
pomegranate juice and hibiscus
tea
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Dark
Hibiscus Juice (Egypt) 100%
pure hibiscus juice
Cardamon Drink (France)
Contains verbena and cardamon
herbal tea
Nexcite (USA) An endurance drink
with daminana & schizandra
Developments in RTD Coffee and Tea
Nescafe (Germany) In new cups
that resemble macchiato glasses
Rainforest Coffee (Japan) Made
with 51% rainforest alliance beans
Oxfam Tea (Belgium) An ice tea
made with organic, fairtrade tea
Green Tea (USA) Made with
ginseng and honey and can be
heated
Coffee or Energy Drink?
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New Energy Drinks
Hemaviton (Indonesia) An
energy drink with royal jelly
Tonifying Drink (France) Provides
energy using plant extracts, not caffeine
Energy Drink (USA) Flavoured
coffee drink with guarana &
ginseng
Upbeat (Japan) A strong
sugarless coffee with guarana
27. Innovation Insight in Cold Beverages – New Products
Winter Editions
Spicy Vegetable Juices
Winter Smoothie (UK) A winter
smoothie with lemon, honey &
ginger
Functional & Fortified
Probiotic Water (USA) Probiotic
powder is dispersed from the cap
Drinks for Relaxation
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Dark
Gluhwein Juice (South Africa) Juice
with nutmeg, cloves & cinnamon
Smoothie Shots (Indonesia) Creamy
juice shots with plant sterols
Tomato Cocktail (South Africa)
Tomato juice with Worcester sauce for
spice
DHA (Japan) An energy drink
with DHA for brain function
Pepper Juice (Japan) A blend of
bell peppers and spices
Vita Power (Vietnam) With
vitamin C to support collagen
growth
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For Weight and Beauty
Relax Drink (Japan) Made with
theanine for mental relaxation
Rey Drink (Austria) Highly
fortified fruit drink to relieve stress
Lean & Light (Phillipines)
Contains L-carnitine & Q10
Squeeze Juice (Thailand) Made
with collagen, pine bark and calcium
28. Innovation Insight Cold Beverages – Interesting Products
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Good Luck for Examinations Juice
Kagome, Japan
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Just for Students
January and February are the coldest months and also peak entrance exam
season. This is also the peak sales season for cold medicine and slowest sales
season for fresh vegetables. In light of these trends, Kagome has developed a
new vegetable juice that uses 120g or more green and yellow vegetables, with
fruit juice added to offer an adequate amount of glucose as a necessary
nutrient for promoting brain function. In addition, bananas and apples were
used to create a stomach-satisfying drink. The main target customers are
students preparing for exams and their families.
Sexual Endurance Tea
Aphrodisiac Tea
Prosana Distribuidores, Mexico
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Honey Land Elixxxir Té Afrodisiaco (Aphrodisiac Tea) has an
oriental formula that is said to be a natural origin beverage. It
is claimed to stimulate the blood flow of the masculine
organs to the maximum and support the production of
hormones naturally to intensify sexual pleasure.
29. Innovation Insight in Snacks – New Products
Less than 100 Calories
Wholegrain and Multigrain
Yoghurt Bars (Austria) Made with
wholegrains and has only 94kcal per
bar.
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Dark
Cereal Snacks (Spain) Chocolate
cereal mini snacks with less than 99
calories per pack
Multigrain Tortilla Chips (Canada)
Made with whole and buck wheat
flours
Multigrain Cheese Puffs (USA)
Baked cheese snacks made with
wholegrain corn meal
Reduced Sodium
Less Fat
Baked Lays (USA) These baked
chips contain 65% less fat than
regular chips
Vegetable Crisps (USA)
Reformulated with 40% less salt and
zero trans
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Spinach Artichoke Tortillas (USA)
Made with vegetables & olive oil
Low Sodium Chips (Taiwan) Plain
potato chips made with a low
sodium salt
Functional Claims
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Vegetable Content in Chips
Cheeseups (Germany) Low fat,
based snacks with 58% edam cheese
Lentil Pea Chips (Canada) Made with Soy Potato Snacks (UK) These
real lentils blended with rice & corn flour snacks are said to help reduce
cholesterol
Asparagus Rice Snacks
(Phillippines) Contains TEAVIGO
green tea extract to help burn fat
30. Innovation Insight in Ready Meals – New Products
Low Calories and Fat
Reduced Salt
Spaghetti (Phillipines) This
traditional meal now contains 35%
les sodium
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Dark
Meat Ravioli (USA) Pasta meal with
55% less salt than the leading USA
brand
Chicken Stirfry (Canada) Contains
only 190 calories and 3 gms fat per
pack
Seafood Pasta Bake (UK) Prawn and
salmon pasta with only 3% fat
Organic Meals
Diet Suitability
Pasta Meal (N.Z.) A gluten-free meal
free from wheat, dairy and egg
Steam-cooked Meals
Vegetable Curry (UK) A spicy
curry free from milk, wheat and
gluten
Organic Paella (Spain) A bioorganic paella, free from meat
Shitake Lavender Risotto
(Germany) Certified organic risotto
with real lavender heads
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Kids Meals
Honey Shrimp (USA) Cooks in a
paper steam bag for in the
microwave
Orange Chicken (USA) The meat and
vegetables come in a unique steamer
basket
Funky Fish (Saudi Arabia) Multigrain fish-shaped pasta with added
omega-3
Tortellini Marinara (USA) Organic
pasta high in vitamin A and omega-3
31. Innovation Insight in Dairy – Yoghurt Products
“Feeling Full”
Pro Advantage Yoghurt (Canada ) Pro
Advantage yoghurt contains probiotics and
prebiotic fibre and is a good source of calcium,
and vitamin D.
Heart Health
Bio Fibras Yoghurt (Brazil ) A prune and fibre
yoghurt that is enriched with lactobacillus
which, together with the fiber, help to balance
the intestinal system.
Satiety Smoothie (USA) Contains fibre
and is only 90 calories per bottle. Comes
in a café latte flavour.
Shape Yoghurt (UK) With added fibre
and proteins for ‘lasting satisfaction’.
Weight and Beauty
Omega Probiotic Yoghurt (Ireland )
Contains marine algae yoghurt and
probiotics, and made in the churn for a
creamier taste.
Benecol Yoghurt (Finland)
Contains plant sterols for a healthy heart, and
is low in fat and lactose.
Naturlinea Yoghurt (Spain)
Formulated with clinically proven
Tonalin to help reduce body fat.
Vitalat (Brazil) Liquid yoghurt made
with collagen and vitamins A and E for
skin health and beauty.
New Flavours
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Superfoods for Immunity
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Digestive
Yo Plus+ Yoghurt (USA )
Yo-Plus Yogurt supports a healthy immune
system with antioxidants and vitamins A and E.
Acai & Pomegranate Yoghurt (Canada) A
low fat antioxidant yoghurt with acai,
blueberries and blackberries. Claims to help
‘renew, revive and regenerate”.
Rose Lassi (Switzerland)
A drinking yoghurt with extract of rose
petals for a delicate aroma and
flavour.
Spicy Yoghurt (Portugal)
Made with coconut, lime and chilli for
a refreshing yet spicy drink.