The Impact of Social Media

The impact of social media

10th A
Annual Rural Business Conference
lR lB i C f
by Pete Codella, APR
April 12, 2012

pete@codellamarketing.com

CodellaMarketing.com PeteCodella.com

@
@codella


@
@Pete Codella


+Pete Codella


Retep Chronisz
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invisiblechildren.com

Learn how social media has changed the way we
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communicate and provides new, inexpensive
tools to hear from and reach constituents in
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ways never before possible.


Especially for small businesses.


See how Facebook, LinkedIn, YouTube, Twitter,
SlideShare and blogs help you share key
Slid Sh d bl h l h k
messages and create engagement.


bit.ly/HBOQvo

bit.ly/nGcuTi

Online strategy


Microsites
Maximize your digital footprint

website newsroom blog
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Distributed content

Main
Site
i


The Google
The Google
Golden Triangle

marketing.grader.com

woorank.com

Uses
• Personal profile
• Business profile
• Facebook as a page (participate as a brand)
Facebook as a page (participate as a brand)
• Community pages
• Facebook groups, open or private
F b k i t


Rule of Thumb

If it’s online,
If i ’ li
you can post it on
you can post it on .
.


Rule of Thumb

If it’s online,
If i ’ li
every other social
you can post it on media platform .
you can post it on .
media platform


Set your username

facebook.com/username

Polls

Videos

Photos


Why executives visit online networks

1.
1 Keep track of peers and colleagues
Keep track of peers and colleagues
2. Access to thought leadership, information
3.
3 Showcase themselves, their company
Sh h l h i
4. Access to professional development
5. Research — learn what others think of
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products, vendors, etc.
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YouTube stats

• #2 search engine worldwide
#2 search engine worldwide
• 60 hours of video uploaded every minute
• More video is uploaded to YouTube in one
id i l d d b i
month than the 3 major US networks created
in 60 years
i 60


youtube.com/t/press_statistics

YouTube for business

• It’s your free online advertising channel
It s your free online advertising channel
• Build a video campaign around keywords —
must be driven by video title, description and
must be driven by video title description and
tags
• S
Search for your keywords, any competition?
hf k d ii ?


youtube.com/blendtec

bit.ly/richroll

youtube.com/thepianoguys

youtube.com/boredshortstv

sold more than 100,000 digital downloads
peaked at #58 on the Billboard Hot 100
k d t #58 th Billb d H t 100


A few examples
from the Summer
2011 NetProspex
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Social Business
Report

bit.ly/p3wFlb

Limited space
Like Facebook, with Twitter you can link to and
comment on anything that’s online.
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But, you’ve only got 140 characters!
Use Bitly to shorten and track your links.


Keeping up with the conversation

• Use a Twitter management tool like HootSuite
Use a Twitter management tool like HootSuite
or TweetDeck
• Search for brands usernames and hashtags
Search for brands, usernames and hashtags


Be real, be human

People as brand evangelists usually secure more
People as brand evangelists usually secure more
engagement (not necessarily more followers) than a
brand s Twitter channel.
brand’s Twitter channel

@ScottMonty @Ford
58,267 followers 79,678 followers

People want to interact with people.


Many reps, one account


Manage a list of tweeps

twitter.com/jetblue/team

Online presentation sharing

• Publish your content
Publish your content
• Search for information
• Benefit from search placement
fi f h l


Act like an artist

• Frequently self publish unique content
Frequently self‐publish unique content
• Be creative
• Be fun
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• Be human


Key takeaways

• New technology has forever changed the way
New technology has forever changed the way
we communicate
• Utilize social media tools for marketing and
Utilize social media tools for marketing and
public relations — and to secure top online
search placement
search placement
• Embrace your inner publisher


Baby steps

Feeling overwhelmed?
Feeling overwhelmed?
Take it one step at a time.
Personal experience leads to successful
l i l d f l
professional experience.


Questions

Questions, comments and
discussion


Pete Codella, APR
P t C d ll APR
Accredited in Public Relations

about.me/petecodella

TXT prpete to 50500
for my SMS business card
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by Contxts.com


The Impact of Social Media

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