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1. INTRODUCTION
• E-commerce (electronic commerce) is the buying and selling of goods and services,
or the transmitting of funds or data, over an electronic network, primarily the internet.
These business transactions occur either as business-to-business (B2B), business-
to-consumer (B2C), consumer-to-consumer or consumer-to-business.
• In the last two decades, widespread use of e-commerce platforms such as Amazon
and eBay has contributed to substantial growth in online retail. In 2011, e-commerce
accounted for 5% of total retail sales, according to the U.S. Census Bureau. By 2020,
with the start of the COVID-19 pandemic, it had risen to over 16% of retail sales.

2. ABSTRACT
• This presentation focuses on the growing e-commerce industry and
the need for an easy and efficient way to buy clothes and shoes
online. The problem addressed in this presentation is that current e-
commerce websites for clothes and shoes are not user-friendly and
don't provide a good shopping experience.
• The solution proposed in this presentation is a new e-commerce
website that offers a wide range of clothes and shoes, easy
navigation, secure checkout and fast delivery.
• The website has been designed with the target audience in mind and
addresses their needs by providing a better shopping experience.
• The main benefit of the website is that it makes it easy for customers
to find and buy the clothes and shoes they want.

3. PROBLEM STATEMENT
1. A high return rate
According to Forrester Research, the return rate of the fashion category in India
is “around 25-35%, and this number can go up to 40% during sales. Well, it is surprisingly
very high, and most of this has to do with the wrong size ordered by the customers.
Moreover, customers often complain that the product doesn’t match the product description,
or they simply changed their mind about the purchase.
2. Pressure to provide free and fast shipping
In today's digital space, 1 out of 3 shoppers will choose one ecommerce brand over
the other due to better shipping options. Moreover, customers tend to abandon their carts if
the shipping isn’t free or fast.
3. Fierce competition
As more and more brands are entering the fashion industry, it’s becoming harder to
make a name for yourself. In such a saturated ecommerce space, it's easy to get lost in the
crowd without getting any customer attention.

4. 4. Changing attitudes towards fashion
A significant change in the fashion world is the change in customers' attitudes
toward sustainability. It’s not enough for online fashion brands to churn out fast fashion
items and ignore the actual cost to the planet or the people working on them; now, their
customers are demanding some accountability. 81% of the global respondent's state that
businesses are responsible for the environment.
5. Frequent stockouts
It’s highly common in the fashion industry that one or more products create a
massive buzz among the masses. So, on one hand, it increases ecommerce sales but on
the other hand, it causes frequent stockouts. Product stock-outs are a significant concern
for fashion brands as well as prospective buyers—fashion brands can lose out on sales. At
the same time, customers will be unhappy and turn to other fashion brands.
6. Different device screens showing different colours
Well, “colour” plays a vital role in the fashion industry. Most of the time, customers
complain that the product they received is different from what they ordered. The major
problem with colour is that it depends on the screen your customer is looking at it and the
background colour combination.

10. PRODUCT SOLUTION
 Website design and development: This would include the layout, color scheme, and overall
aesthetic of the site, as well as the underlying code that powers it.
 Shopping cart and checkout: Customers would need a way to add items to their cart and
complete the checkout process, which would include entering shipping and payment
information.
 Product catalog: The site would need to display products in a clear and organized manner,
with the ability to search and filter products.
 Payment gateway integration: The site would need to connect with a payment gateway to
process customer payments.
 Shipping and tax calculation: The site would need to calculate shipping costs and taxes
based on the customer's location and the items in their cart.
 Security measures: The site would need to be secure to protect customer information and
transactions.
 Technical support: The site would need to provide technical support to customers, as well as
to the site owner or administrator.

11. CONCLUSION
In conclusion, the e-commerce industry is growing and
there is a need for a more user-friendly and efficient way to buy
clothes and shoes online.
This presentation has introduced a new e-commerce
website that addresses this need by offering a wide range of
clothes and shoes, easy navigation, secure checkout, and fast
delivery.
The website has been designed with the target audience in
mind and addresses their needs by providing a better shopping
experience.
Overall, the website makes it easy for customers to find
and buy the clothes and shoes they want. Furthermore, the
website has a great potential for growth, as it can expand its
offerings or improve its features in the future.

12. FUTURE SCOPE
New marketing channels will emerge
In the past few years, there have been advancements in several areas of ecommerce
marketing—including a new mix of channels.
For example, brands can run ads on social media platforms, as well as tap into commerce, with
the release of Instagram.
Plus, as an extension of social commerce, live shopping has started to gain traction worldwide.
In China, the live commerce market is expected to grow to $4.92 billion in 2023. The concept is also
emerging in the US, with 20% of shoppers saying they’ve engaged in live commerce.
Another new channel ecommerce companies are exploring is connected TV advertising. This
involves running ads on platforms like YouTube TV.
Brands will lean into sustainability
As consumers become vocal about climate change, more and more companies will have to
develop initiatives around sustainability. Doing so can be good for business—studies show that climate-
first stores achieved 5.8 times faster growth and saw their conversion rates increase by 20%.
Whether it’s eco-friendly packaging or using suppliers that put climate first, finding ways to be more
sustainable will be a crucial trend moving forward.

13. Automation, automation, automation
Automation is poised to be a key element in the world of ecommerce.
Already, 61% of companies worldwide use some kind of automation software and tools. As
its benefits become clear, more businesses are expected to invest in automation in the
upcoming year.
For ecommerce businesses, automation stretches from marketing automation to
warehousing and beyond. It’s a great choice because it frees employees’ time and
resources for more important work.
Supply chain management can benefit from automation software that can
schedule inventory alerts for reordering when stock gets low.
More consumers will use voice search
In 2022, voice-activated devices were predicted to facilitate $40 billion worth of
transactions. Compared to the 2017 figure of $2 billion for transactions made via voice
search, this is a big increase.
To be more voice-search friendly, consider optimizing your product information
pages for common voice search commands. For example, people may ask their voice
assistant questions like, “Where can I get footwear products at a discount?”