Today you will learn about a method called think out loud. Specifically, you will learn how to conduct a think out loud study with a prototype. After this session you will be able to: Know when to use a think out loud study Know the type of data you can collect with a think out loud Create a think out loud study in UserZoom Interpret the results of a think out loud

1. Task-Based TOL (Prototyping)
Brought to you by:
UserZoom Onboarding Team
Andrea Peer
Dec 12, 2017

2. Agenda
Introduction
Andrea Peer
Learning objectives
Six key components
Q&A
1
2
3
4
Rima
Campbell
Toni
Allen
Alex
Crocker
US Contact: uz-onboarding@userzoom.com
Non US Contact: uz-onboarding-emea@userzoom.com

3. Think Out Loud Study with Prototypes
Today you will learn about a method called think out loud. Specifically,
you will learn how to conduct a think out loud study with a prototype.
After this session you will be able to:
1
2
3
4
Know when to use a think out loud study
Know the type of data you can collect with a think out loud
Create a think out loud study in UserZoom
Interpret the results of a think out loud

4. What is a think out loud study?

5. Think Out Loud Definition
Also known as ‘Thinking Aloud.’ “In a thinking aloud test,
you ask test participants to use the system while
continuously thinking out loud — that is, simply
verbalizing their thoughts as they move through the user
interface.”
"Thinking aloud may be the single most valuable usability engineering
method." I wrote this in my 1993 book, Usability Engineering, and I
stand by this assessment today.

6. Why use Think Out Loud
Understand the mental model of the user. Hear their
misconceptions about the design they are interacting
with.
It’s cheap, flexible, convincing, and easy to learn.

7. Challenges with Think Out Loud
Think out loud is not a natural thing to do?
Low sample size
Can be seen as subjective

8. Deep Dive: Think Out Loud Use Cases

9. User Centered Design (UCD)

10. Think Out Loud Scenarios
Discovery
• Identify the mental models of users for the given
problem space
Concepting
• Evaluate early design ideas and wireframes
Prototyping
• Evaluate prototypes
Live Site
• Evaluate the user experience in the live
environment
Here Here Here
Think out loud can be used at every stage of
the product development lifecycle.

11. Think Out Loud with Prototypes
Prototyping Space

12. Think Out Loud with Prototypes
Prototyping Space

14. Value Gained with Think Out Loud
1. Think out loud is a low cost method to maximize development investment.
2. Study completion time averages 15-20 minutes.
3. Study creation and launch typically 1-2 hours.
Easy to learn and very convincing for stakeholders

15. Let’s Zoom In!

16. Have you run a think out loud study so far?

17. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild

18. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Problem Statement
VIDEO 1 of 6

19. Problem Statement
Find our services

20. We decided to kick start a series of UX research with a Click Test,
targeting primarily prospects to examine the findability, and
comprehension of the UserZoom services.

21. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Problem Statement
VIDEO 1 of 6

22. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Script
VIDEO 2 of 6

23. Think Out Loud Recipe
3 Ingredients
Prototype URL
Task(s)
Successes
2
3
1

24. Test Script Structure
● Welcome page: Instructions and expectations
● Instructions (optional)
● Initial questionnaires: demographic, screen-outs
● Tasks
● Final questionnaires
UserZoom Task Builder Framework

25. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Script
VIDEO 2 of 6

26. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Participant
Experience
VIDEO 3 of 6

27. Let’s watch the participant experience

28. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Participant
Experience
VIDEO 3 of 6

29. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Build
VIDEO 4 of 6

30. Now it’s your turn
Log-in to userZoom
Let’s get started

31. Project Types that Support Think Out
Loud
Agile Usability Test (Think Out Loud)
Advanced UX Testing (All Methods)

32. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Build
VIDEO 4 of 6

33. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild Launch
VIDEO 5 of 6

34. Launch the study

35. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild Launch
VIDEO 5 of 6

36. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Results
VIDEO 6 of 6

37. Let’s take a look at the results

38. Six Key Components
Problem Statement Script Participant
Experience
ResultsLaunchBuild
Results
VIDEO 6 of 6

39. Check out these resources to zoom in further
UserZoom Knowledge Base
User Research
• NNg Overview
• UX Matters
References
If you want a copy of the
study we build today,
please ask the onboarding
team or your CSM to copy
that into your account. The
study ID is:

40. Q&A

41. THANK YOU
FOR JOINING TODAY’S WEBINAR!
Discover our upcoming Education Series Webinar:
Connect with uz-onboarding team:
US uz-onboarding@userzoom.com
non US: uz-onboarding-emea@userzoom.com
marketing@userzoom.co
m
US HQ: 866-599-1550