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1. How To Run Research In Agile Sprints
By Democratizing It Across Teams
Lee Duddell, UserZoom
Claire Dracott, News UK

2. Quick Housekeeping
• Control panel on the side of your screen if you
have any comments during the presentation
• Time both during and at the end for Q&A
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3. In today’s discussion…
• The challenge
• Overcoming barriers
• Getting buy-In
• What this means for Researchers
• Questions
Webinar Speakers
Claire Dracott
Deputy Head of UX
News UK
Lee Duddell
UX Director
UserZoom

4. Poll Question
What are some of the top reasons stopping you
from testing within Sprints? (select all that apply)
• Timescales
• Lack of testable assets
• No one else wants to do it, but me
• We’re doing fine thanks/we’re not yet Agile

6. Agile = 71%
of organisations
(source Project Management Institute)

7. The challenge
“Agile product teams complete
substantial work without user experience
testing, either leading to lower quality
products or rework that increase
expenses and delay launch.”
Forrester, May 2018

8. Barriers
• Can’t get participants in time
• No testable assets
• We don’t have the skills/enough researchers
• It will slow us down

9. What’s a design test?
• Which of these flat design versions should we pursue, and which should
we ditch?
• Where is there user friction with this prototype we’re working on?
• What do users expect will happen next?
Ultimately: Are we building the right thing?
https://s.userzoom.com/m/MSBDMjhTMjM1OCAg

10. Carol Righi’s 3x3

11. GV Design Sprints
http://www.gv.com/sprint/

12. Getting buy-in

13. What this means for
Researchers?

14. Q&A

15. eBook
● Commonly perceived barriers to agile
research
● How to make research happen in agile
● What agile UX Research looks like
● How companies test in agile with
UserZoom
● Real life scenarios from AIG and a
popular UK Supermarket who work
within agile sprints
bit.ly/userzoomagileebook

16. Thank You!
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