SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Downloaden Sie, um offline zu lesen
A glimpse into the mind of

Steve Krug

Author of Don’t Make Me Think
and Rocket Surgery Made Easy
We did an interview with Steve Krug
on the new release of his book Don’t Make Me Think.
Here are some of the highlights.
STEVE KRUG ON USABILITY

ISSUES

“…even though the technology
changes really fast, the basic
usability issues don’t change
that fast.”

Listen to the entire interview on-demand >>
STEVE KRUG ON STAYING

SILENT

“You’ve got to just let the person
do it on their own no matter how
much every fiber of your being
wants to give them a clue.”

Listen to the entire interview on-demand >>
STEVE KRUG ON MODERATED TESTING

“The day before you do your
moderated tests, have one or two
people do an unmoderated [version], and you’ll learn a lot from
that...to tweak how you’re going
to do your moderated test.”

Listen to the entire interview on-demand >>
STEVE KRUG ON MAJOR WEB

ISSUES

“There’s always something you
can do with those most serious
problems to make them much
less serious.”

Listen to the entire interview on-demand >>
STEVE KRUG ON GETTING TESTING

BUY-IN

“What I usually recommend is
if people aren’t doing usability
work where you are, do a skunkworks thing and put on a
usability test…do a usability test
of [your]competitors.”

Listen to the entire interview on-demand >>
STEVE KRUG ON MOBILE

EXPERIENCES

“…you can make whatever
tradeoffs you want as long as
you’re continually going in and
making sure that you haven’t
messed up the usability.”
Listen to the entire interview on-demand >>
STEVE KRUG ON HIS FAVORITE ANALOG EXPERIENCE

“I have a two-for-three-dollar
letter opener from Staples that
I love.”

Listen to the entire interview on-demand >>
STEVE KRUG ON HP’S

ONLINE HELP

“I’ve always stuck with HP printers
for one thing because they have
fabulous online help. …It’s really
thorough, it’s really well written,
they have videos where you need
videos.”

Listen to the entire interview on-demand >>
STEVE KRUG ON THE UXPA

CONFERENCE

“I always learn stuff and spend a
lot of time thinking about stuff
that I haven’t had time to think
about otherwise.”

Listen to the entire interview on-demand >>
STEVE KRUG ON HOW

MANY USERS TO TEST

“…three users doing any given
set of tasks, are going to reveal to
you serious usability problems,
unless your site is pretty mature.”

Listen to the entire interview on-demand >>
STEVE KRUG ON TRAVELING

IN LONDON

“If you go to London, go to
Churchill’s War Room. Someone
told me years ago this is the best
museum you’ll ever go to, and
it really is amazing. So I highly
recommend that.”

Listen to the entire interview on-demand >>
www.usertesting.com

Weitere ähnliche Inhalte

Andere mochten auch (9)

China banking industry market research and prospect forecast report
China banking industry market research and prospect forecast reportChina banking industry market research and prospect forecast report
China banking industry market research and prospect forecast report
 
China banking industry market research and prospect forecast report
China banking industry market research and prospect forecast reportChina banking industry market research and prospect forecast report
China banking industry market research and prospect forecast report
 
China tourism industry market forecast and investment strategy planning, 2013...
China tourism industry market forecast and investment strategy planning, 2013...China tourism industry market forecast and investment strategy planning, 2013...
China tourism industry market forecast and investment strategy planning, 2013...
 
China rfid industry market forecast and investment strategy planning report, ...
China rfid industry market forecast and investment strategy planning report, ...China rfid industry market forecast and investment strategy planning report, ...
China rfid industry market forecast and investment strategy planning report, ...
 
China modern agriculture business model and industrial chain investment strat...
China modern agriculture business model and industrial chain investment strat...China modern agriculture business model and industrial chain investment strat...
China modern agriculture business model and industrial chain investment strat...
 
Task 7
Task 7Task 7
Task 7
 
Basic script for compulsion
Basic script for compulsionBasic script for compulsion
Basic script for compulsion
 
China coatings industry production & marketing demand and investment forecast...
China coatings industry production & marketing demand and investment forecast...China coatings industry production & marketing demand and investment forecast...
China coatings industry production & marketing demand and investment forecast...
 
SEO voor Colruyt Culinair (project EHSAL DMC)
SEO voor Colruyt Culinair (project EHSAL DMC)SEO voor Colruyt Culinair (project EHSAL DMC)
SEO voor Colruyt Culinair (project EHSAL DMC)
 

Mehr von UserTesting

Mehr von UserTesting (20)

Live Webinar: Healthcare Chatbot Diagnosis
Live Webinar: Healthcare Chatbot DiagnosisLive Webinar: Healthcare Chatbot Diagnosis
Live Webinar: Healthcare Chatbot Diagnosis
 
CX Survival Guide for 2019
CX Survival Guide for 2019CX Survival Guide for 2019
CX Survival Guide for 2019
 
Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting Marketing Edition: How we leverage UserTesting
Marketing Edition: How we leverage UserTesting
 
Product Edition: How we leverage UserTesting
Product Edition: How we leverage UserTestingProduct Edition: How we leverage UserTesting
Product Edition: How we leverage UserTesting
 
A simple method to make better CX decisions
A simple method to make better CX decisionsA simple method to make better CX decisions
A simple method to make better CX decisions
 
Live Conversation: Connecting with customers in real time
Live Conversation: Connecting with customers in real timeLive Conversation: Connecting with customers in real time
Live Conversation: Connecting with customers in real time
 
What's with Apple's latest iPhone ads?
What's with Apple's latest iPhone ads? What's with Apple's latest iPhone ads?
What's with Apple's latest iPhone ads?
 
Actionable Results from UX Research
Actionable Results from UX ResearchActionable Results from UX Research
Actionable Results from UX Research
 
A Webinar with UserTesting: Orchestrating Experiences
A Webinar with UserTesting: Orchestrating Experiences A Webinar with UserTesting: Orchestrating Experiences
A Webinar with UserTesting: Orchestrating Experiences
 
Creating great customer journeys through customer interviews: Real-world advi...
Creating great customer journeys through customer interviews: Real-world advi...Creating great customer journeys through customer interviews: Real-world advi...
Creating great customer journeys through customer interviews: Real-world advi...
 
The Streaming Media CX Index: What customers expect from SVOD experiences
The Streaming Media CX Index: What customers expect from SVOD experiencesThe Streaming Media CX Index: What customers expect from SVOD experiences
The Streaming Media CX Index: What customers expect from SVOD experiences
 
Three Ways Fast Human Insight is Revolutionizing Marketing
Three Ways Fast Human Insight is Revolutionizing Marketing Three Ways Fast Human Insight is Revolutionizing Marketing
Three Ways Fast Human Insight is Revolutionizing Marketing
 
3 Digital Transformation Strategies Driving CX
3 Digital Transformation Strategies Driving CX3 Digital Transformation Strategies Driving CX
3 Digital Transformation Strategies Driving CX
 
CX goes mainstream: Five trends driving the future of CX
CX goes mainstream: Five trends driving the future of CX CX goes mainstream: Five trends driving the future of CX
CX goes mainstream: Five trends driving the future of CX
 
How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders How human insights focused organizations become CX leaders
How human insights focused organizations become CX leaders
 
The Banking Mobile CX Index: Insights to improve the mobile banking experience
The Banking Mobile CX Index: Insights to improve the mobile banking experienceThe Banking Mobile CX Index: Insights to improve the mobile banking experience
The Banking Mobile CX Index: Insights to improve the mobile banking experience
 
Nordstrom Rack | Hautelook: Building a Customer-Centered Culture
Nordstrom Rack | Hautelook: Building a Customer-Centered CultureNordstrom Rack | Hautelook: Building a Customer-Centered Culture
Nordstrom Rack | Hautelook: Building a Customer-Centered Culture
 
Insights on 2017 cx trends and 2018 predictions webinar
Insights on 2017 cx trends and 2018 predictions webinarInsights on 2017 cx trends and 2018 predictions webinar
Insights on 2017 cx trends and 2018 predictions webinar
 
Live Conversation: Cut your customer interview costs by up to 90%
Live Conversation: Cut your customer interview costs by up to 90%Live Conversation: Cut your customer interview costs by up to 90%
Live Conversation: Cut your customer interview costs by up to 90%
 
Introducing Live Conversation | Human Insight on Demand
Introducing Live Conversation | Human Insight on DemandIntroducing Live Conversation | Human Insight on Demand
Introducing Live Conversation | Human Insight on Demand
 

Kürzlich hochgeladen

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 

Kürzlich hochgeladen (20)

Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 

Steve Krug: A glimpse into the mind of a UX expert

  • 1.
  • 2. A glimpse into the mind of Steve Krug Author of Don’t Make Me Think and Rocket Surgery Made Easy We did an interview with Steve Krug on the new release of his book Don’t Make Me Think. Here are some of the highlights.
  • 3. STEVE KRUG ON USABILITY ISSUES “…even though the technology changes really fast, the basic usability issues don’t change that fast.” Listen to the entire interview on-demand >>
  • 4. STEVE KRUG ON STAYING SILENT “You’ve got to just let the person do it on their own no matter how much every fiber of your being wants to give them a clue.” Listen to the entire interview on-demand >>
  • 5. STEVE KRUG ON MODERATED TESTING “The day before you do your moderated tests, have one or two people do an unmoderated [version], and you’ll learn a lot from that...to tweak how you’re going to do your moderated test.” Listen to the entire interview on-demand >>
  • 6. STEVE KRUG ON MAJOR WEB ISSUES “There’s always something you can do with those most serious problems to make them much less serious.” Listen to the entire interview on-demand >>
  • 7. STEVE KRUG ON GETTING TESTING BUY-IN “What I usually recommend is if people aren’t doing usability work where you are, do a skunkworks thing and put on a usability test…do a usability test of [your]competitors.” Listen to the entire interview on-demand >>
  • 8. STEVE KRUG ON MOBILE EXPERIENCES “…you can make whatever tradeoffs you want as long as you’re continually going in and making sure that you haven’t messed up the usability.” Listen to the entire interview on-demand >>
  • 9. STEVE KRUG ON HIS FAVORITE ANALOG EXPERIENCE “I have a two-for-three-dollar letter opener from Staples that I love.” Listen to the entire interview on-demand >>
  • 10. STEVE KRUG ON HP’S ONLINE HELP “I’ve always stuck with HP printers for one thing because they have fabulous online help. …It’s really thorough, it’s really well written, they have videos where you need videos.” Listen to the entire interview on-demand >>
  • 11. STEVE KRUG ON THE UXPA CONFERENCE “I always learn stuff and spend a lot of time thinking about stuff that I haven’t had time to think about otherwise.” Listen to the entire interview on-demand >>
  • 12. STEVE KRUG ON HOW MANY USERS TO TEST “…three users doing any given set of tasks, are going to reveal to you serious usability problems, unless your site is pretty mature.” Listen to the entire interview on-demand >>
  • 13. STEVE KRUG ON TRAVELING IN LONDON “If you go to London, go to Churchill’s War Room. Someone told me years ago this is the best museum you’ll ever go to, and it really is amazing. So I highly recommend that.” Listen to the entire interview on-demand >>