This Presentation consists of Paytm business model, Revenue model, Marketing campaign, Services offered, Supply Chain of Paytm, Web Technologies of paytm. Through this presentation you will get to know every thing about paytm.

1. One97 Communication’s Company
India’s Most Trusted Mobile
Recharge Destination

2. About Paytm
• Paytm is an e-commerce platform
• Owned by One97 communications
• Started by offering mobile recharge and utility
bill payments, now offers a full marketplace to
consumers on its mobile app.
• They have 122 mn registered users and 75
Million orders per month.

3. One97- The Parent Company
• Founded 2010
• Headquarters Noida, Uttar Pradesh
• Founder Vijay Shekhar Sharma
• Investors ANT Financial Services
Group, Personal
Investment by Ratan Tata

4. Product Line
Mobile and its
related accessories
Electronics
Men’s and
women’s
fashion apparels
Home and
kitchen
equipment
Sports
accessories
Cars and bikes
accessories
Automobile
accessories
Baby kids and
children toys

5. Services Offered
Mobile
Recharge
DTH
Recharge
Data Card
Recharge
Electricity
bill Recharge
Landline bills
payments
Gas bill
Payments
Financial
Services
Metro Card
Recharge
Water Bill
Payment
Broadband
bill payment

6. Additional Services
Movie Ticket Booking
Hotel Booking
Flight Ticket Booking
Bus and Train Ticket
Booking
Providing Gift Cards
Booking of Cars and Bikes
with exclusive offers

7. Best service by Paytm

9. Paytm Business Model
Web-Portal
Listing Fee
and
Convenience
Fee
OTA
Bookings
Payment
Integration
Mobile
Wallets

10. Business Model for Online
Marketplace
List sellers for
selling their
products
Get shoppers
browsing
through product
categories
Customer buys
the desired
product
Seller has to
ship the product
to the customer
Seller gets the
agreed price for
the product less
the commission
charged by
Paytm
X% commission on the total sale value given to the seller for a
particular product

11. How Does Paytm Earn?

12. Paytm Revenue
Model
ADVERTISING REVENUE MODEL
SUBSCRIPTION REVENUE MODEL
ADVANCE PAYMENT MODEL
COMMISSION REVENUE MODEL
TRANSACTION REVENUE MODEL

13. New Marketing Campaign Ad
#PaytmKaro

15. Facebook Followers
No. of followers
Paytm
mobikwik
payumoney

16. 44800
44800
80
80
15
DA
YS
3104
36896
896

17. Collaborators of Paytm

18. Web Technologies of Paytm
• JAVASCRIPT
SERVER SIDE
PROGRAMMING
LANGUAGE
• JAVASCRIPT
CLIENT SIDE
PROGRAMMING
LANGUAGE
• HTMLMARKUP LANGUAGE
• UTF-8: UTF-8 (8-bit Unicode Transformation
Format) is a variable-length character encoding
for Unicode, which is backwards compatible
with ASCII.
CHARACTER
ENCODING
• External Cascading Style Sheets define style
rules in a separate CSS file.
EXTERNAL CSS

19. CONTD…
EMBEDDED CSS
• Embedded Cascading Style Sheets define a set of style rules in a <style>
element within a web page.
INLINE CSS
• Inline Cascading Style Sheets define style rules directly within an (X)HTML
element using the style attribute.
SESSION COOKIES
• Session cookies are temporary cookies, which are deleted when the user closes
the browser.
HTTPONLY COOKIES
• Http Only cookies are used only in the HTTP protocol and not in client side
scripts, which may increase security.
NON-HTTPONLY COOKIES
• Non-Http Only cookies are used in the HTTP protocol and also in client side
scripts, which may be a security threat.

20. CONTD…
SECURE
COOKIES
• Secure
cookies are
used only via
an encrypted
connections,
which may
increase
security.
HTTP
STIRCT
TRANSPOR
T SECURTIY
• HTTP Strict
Transport
Security
(HSTS)
defines a
mechanism
enabling
web sites to
declare
themselves
SSL
CERTIFICATE
AUTHORITY
• GeoTrust is a
SSL certificate
authority owned
by Symantec.
This includes
SSL certificates
issues by the
certification
branch of
Equifax, which
was acquired by
GeoTrust.
WEB SERVER
• NGINX - Nginx
(pronounced as
"engine X") is a
lightweight open
source web server.
• NODE.JS -
Node.js is a server-
side JavaScript
environment for
writing network
programs such as
web servers.
TOP LEVEL
DOMAIN
• .COM -
Commerci
al entities

21. Product Sourcing
• Ecommerce platform Paytm has its association with Alibaba group to
enable Indian sellers to source products from China and other countries
going ahead at cheaper rates as well as help them with logistics and
payments.
• The company has identified about 25-30 Indian merchants with a credible
track record to incubate under categories including home and kitchen,
micro innovation including USB cookers, etc, fashion and mobile
accessories and western fashion to begin the pilot.
• Paytm clarified that the company's focus remains on scaling its B2C
commerce business and this move is more in-line to help sellers source
effectively and get better margins.
• Sellers who source using Paytm ties are allowed to sell on other
marketplaces as well including Flipkart, Snapdeal, Amazon, ShopClues.

22. Good at Paytm
• Easy accessible
• Quick payment at paytm
• Mobile friendly
• Cashbacks
• Discount on products
• RBI approved digital wallets
• Safe and secured payment
• 45+ Banks for net banking
• Rs 1 lakh + money transfer
Bad at Paytm
• Doesn’t provide option to
write reviews about
products.
• Doesn’t provide
personalised support.
• Poor customer support