Advertorials in Ellerine Holdings magazines cost R5,500 plus VAT for production and placement costs must be quoted separately. Advertising material must be approved by Ellerine Holdings executives. The document then provides details on the four customer clubs for Ellerine Holdings brands, including circulation numbers and demographics of each club's members. Rate cards are given for advertising options across the different magazines.

1. ADVERTORIALS
Advertorials are charged at R5 500 + VAT for production, in
addition to placement costs. Contact our advertising sales
representative below if you have any special requests and would
like a quote. Rates for inserts, gatefolds and other promotional
items are also available on application. All prices for advertising
exclude VAT, but include agency commission.
Products featured must be cleared by an Ellerine Holdings
executive team. Advertising material must be cleared by the
magazine and an Ellerine Holdings executive marketing team.
MORE ABOUT OUR MEMBERS
Our members come from different LSM groups with diverse interests and issues, but they have at least one
thing in common – the need to create a comfortable and nurturing home environment for themselves and their family.We
have members all over South Africa, as well as in Namibia, Botswana, Swaziland and Lesotho. Ellerines and Beares are
international brands, so adverts placed in their Club magazines will showcase your products or services to growing markets
outside South Africa too. We send Ellerines Club and Beares Club magazines to over 25 000 Club members outside SA.
RATE CARD (April 2014 to January 2015)
over half a
million people…
just waiting to hear
your message!
BOOKING SCHEDULE:
ADVERTISING SALES AND ENQUIRIES:
Rita Lalla
EHL 14A Charles Crescent, Eastgate Ext 4, Sandton 2090
Tel: 082 412 9818 or 076 904 9544 | Email: advertising@customerclub.co.za
Postal address: Private Bag X12, Gallo Manor 2052
S
ounds like an advertiser’s dream, doesn’t it? But this
is one of those occasions when reality matches up
to fantasy!The reality is that we’re offering you the
chance to advertise in Club magazine and reach a huge
readership of nearly 580 000*, from a wide range of
LSM groups.
These readers are the members of our
customer clubs, plus their good friends and family.
Our Club first started back in August 1998 – nearly
16 years ago – which shows the mutual loyalty and respect
that exists between us and our members. By advertising in our magazines,
you and your brand will benefit from the trust and confidence our members have in
us and our Club.
Who are these Club members?They’re a diverse group of people, which is why we’ve divided them into four distinct customer clubs –
Ellerines Club, Beares Club, Furniture City Club and Geen & Richards Club – each of which has its own quarterly magazine. So our four magazines
are aimed at four different target markets, and you have the option of advertising in our two lower LSM brand magazines, or our two higher LSM
brand magazines, or all four, depending on the market you want to reach!
Read on to find out more about each Club, so you can decide which of our markets will be most interested in your particular brand or products.
Distribution: Ellerines Club, Beares Club, Furniture City Club and
Geen & Richards Club magazines are mailed to our members every
three months.
Frequency: Four issues per year
PLEASE NOTE: All prices quoted above are per issue and exclude
14% VAT
ISSUE April 2014 July 2014 October 2014 January 2015
Advertorial booking / product deadline 10 February 15 May 18 August 11 November
Advertorial briefing deadline 17 February 23 May 26 August 18 November
Advertising booking deadline 24 February 29 May 29 August 25 November
Advertising material deadline 14 March 13 June 12 September 09 December
To print 20 March 20 June 19 September 18 December
Publication on-street date 22 April 21 July 20 October 21 January
TYPE BLEED TRIM
DPS 235 mm x 346 mm 285 mm x 410 mm 275 mm x 400 mm
Full page 235 mm x 173 mm 285 mm x 210 mm 275 mm x 200 mm
1/2 page vertical 235 mm x 86,5 mm 285 mm x 105 mm 275 mm x 100 mm
1/2 page horizontal 117,5 mm x 173 mm 142,5 mm x 205 mm 137,5 mm x 200 mm
1/4 page vertical 117,5 mm x 88 mm 142,5 mm x 105 mm 137,5 mm x 100 mm
1/4 page horizontal 58,75 mm x 173 mm 73,75 mm x 205 mm 68,75 mm x 200 mm
Belly band [DESIGN DEPENDENT]
Ellerines Club and Beares Club:
1 – 2 ISSUES 3 ISSUES 4 ISSUES (full year)
IFC/IBC: R28 000 R25 000 R22 500
OBC: R30 000 R28 000 R25 000
DPS/FC: R45 000 R40 500 R36 000
FP/FC: R25 000 R22 500 R20 000
Half page: R14 500 R13 050 R11 600
Quarter page: R9 500 R8 550 R7 600
ISSUE 1 2014
Exclusive to Ellerines Club members
Don't miss our R1 million competition!
WIN A
SHARE OF
R660 000
IN STUDY
BURSARIES
BEDROOM
BLISSCREATE YOUR OWN
SPECIAL SPACE
BEAUTY &
BRAINS!
IT'S MISS
SOWETO
2013
ISS
UE
1 20
14
Exc
lusi
ve to Elle
rine
s Clu
b mem
ber
s
Don't miss our R1 million competition!
WIN A
SHARE OF
R660 000IN STUDYBURSARIES
BEDROOMBLISS
CR
EA
TE
YO
UR OWN
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ECIAL SPACE
BEAUTY &BRAINS!IT'S MISS
SO
WETO20
13
* Our current total circulation, as audited by ABC, is 179 092. Current AMPS data shows that each of our
Club magazines is read by an average of 3,2 people, giving us a total readership of 573 094.
our themes
Our upcoming issues will centre around the following themes:
April issue: This will be our Soccer World Cup special, focusing on the upcoming
tournament, team info, dates and more, plus having the right home entertainment
equipment, comfortable furnishings and snacks on hand for the best viewing!
July issue: Our mid-winter edition will be about creating a cosy and comfortable home
environment, with recipes for warm winter dishes to keep out the cold, health tips to keep those
bugs at bay, and fire-safety information to keep our readers out of harm’s way.
October issue: Leading up to the festive season and summer holidays, this issue will
focus on entertaining at home and adding a little magic to those special-occasion celebrations.
There will be recipes for festive feasts, and lots of great buys for those holiday shopping sprees.
January issue: It’s time to go back to work or school, so we will be focusing on goals
for the year ahead, including diverting some of that renewed energy into home decorating and
improvements. We’ll also take the opportunity to celebrate the summer season and outdoor living.
All final material pages to be
provided as:
● Press-optimised PDF files
with all images and colours
converted to CMYK
● All fonts to be embedded
● All images to be high resolution
with a minimum resolution of
300 dpi
● All PDFs to have a minimum
5 mm bleed all round
● Material to be emailed to:
reproman@intekom.co.za
Quotes available on request on gatefolds, belly bands, stitched-in inserts, loose inserts, onserts, bookmarks and other options.
Furniture City Club and Geen Richards Club:
1 – 2 ISSUES 3 ISSUES 4 ISSUES (full year)
IFC/IBC: R18 000 R15 000 R13 500
OBC: R20 000 R18 000 R15 000
DPS/FC: R28 000 R25 200 R22 400
FP/FC: R15 000 R13 500 R12 000
Half page: R9 500 R8 550 R7 600
Quarter page: R5 000 R4 500 R4 000
Combined rate for all four clubs:
1 – 2 ISSUES 3 ISSUES 4 ISSUES (full year)
IFC/IBC: R38 000 R35 000 R31 500
OBC: R40 000 R38 000 R35 000
DPS/FC: R60 000 R54 000 R48 000
FP/FC: R35 000 R31 500 R28 000
Half page: R20 000 R18 000 R16 000
Quarter page: R10 000 R9 000 R8 000
Material requirements
BRAND: Furniture City
LSM: 7 – 9
Gender: female 51%
male 49%
Age: 18 – 29 years 35%
30 – 49 years 35%
50 years + 30%
Household income:
R1 399 0%
R1 400 – R3 999 3%
R4 000 – R8 999 10%
R9 000 + 87%
BRAND: Geen Richards
LSM: 7 – 10
Gender: female 60%
male 40%
Age: 18 – 29 years 17%
30 – 49 years 61%
50 years + 22%
Household income:
R1 399 0%
R1 400 – R3 999 5%
R4 000 – R8 999 17%
R9 000 + 78%
BRAND: Beares
LSM: 5 – 8
Gender: female 48%
male 52%
Age: 18 – 29 years 32%
30 – 49 years 48%
50 years + 20%
Household income:
R1 399 10%
R1 400 – R3 999 27%
R4 000 – R8 999 30%
R9 000 + 33%
BRANDS: Ellerines, FurnCity,
SavellsFairdeal andTownTalk
LSM: 3 – 6
Gender: female 57%
male 43%
Age: 18 – 29 years 29%
30 – 49 years 45%
50 years + 26%
Household income:
R1 399 33%
R1 400 – R3 999 42%
R4 000 – R8 999 20%
R9 000 + 5%
CIRCULATION: 111 662 CIRCULATION: 54 481
CIRCULATION: 8 301 CIRCULATION: 4 648