By knowing the location of the user within the store, retailers can deliver relevant, interesting and attractive content directly to smartphones.

1. Turning challenges
into effective products
for our costumers
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2. FACTS
Despite digital revolution,
90% of purchases take
place in actual retail stores.
(Deloitte Digital, eMarketer - 2013)

3. FACTS
Significant changes are happening
in the process of shopping.
2/3 of consumers use
smartphone while shopping.
(Deloitte Digital, eMarketer - 2013)

4. NUMBERS
250
200
150
100
50
0
Deloitte Digital, eMarketer
Mobile sales
Web sales
Store sales affected by the
use of a mobile phone

5. NUMBERS
Retail sales in the US in 2013(in billions of USD)
600
500
400
300
200
100
0
Deloitte Digital, eMarketer
Mobile sales
Web sales
Store sales affected by the
use of a mobile phone

7. SOLUTIONS
This creates many opportunities
for retailers, who can by creating
innovative mobile applications,
reach and become even closer to
their costumers in a very important
stage of decision-making – making
the purchase in the store.

8. SOLUTIONS
Especially, this applies to the youth,
who is becoming increasingly
immune to traditional
advertising.

10. SOLUTIONS
By knowing the location of the
user within the store, retailers can
deliver relevant, interesting and
attractive content directly to
smartphones.

11. SOLUTIONS
If such advertising was until
recently difficult to implement,
then the new, revolutionary and
very accessible technology named
Beacon
opens doors to new, innovative
marketing strategies.

12. BEACON
Little Beacon devices, placed anywhere in the store, can
by approaching of a user, deliver desired message to his
smartphone application.

14. SOLUTIONS
If the user has the retailer‘s application installed, he will
receive, in the vicinity of a Beacon device, an automatically
triggered actions.
Smartphones can receive the distance information and
identification from a Beacon.
Beacons have extremely long lifespan without battery
replacement – more than 2 years and the possibility of
charging from a distance.

15. EXAMPLES
INDOOR LOCATION/TRACKING
When visitor visits the store and uses dealers mobile application, the dealer is
collecting some very valuable information about their customers:
• where the visitor is moving
• where in the store he keeps most of the time
• where is the highest frequency of movement
At the specific locations visitors can also receive special messages directly to
their smart phones. For example if customer is looking at the bicycle, standing
just next to it, he receives message about special offer for this bicycle.
In-venueanalyticsandproximitymarketingisdonebasedoncollectedinformation.
Through personalized shopping a unique customer-experience is achieved,
converting more visitors into buyers.

17. EXAMPLES
SHOPPING ON THE GO
Buy things while waiting for the metro? The idea, kept simple, is to create a time
saver for shoppers.
Let’s hung posters on walls of the metro stations - each poster is brand themed
store (offering selected products from specific brands) that is equipped with
a transmitter. If metro goers have extra time on their hands waiting for the
train, they’re able to do some shopping by directly interacting with the posters.
Shoppers get a 10% discount for their »ON THE GO« purchase.
The goods then arrive at your door.

18. EXAMPLES
LOCATION BASED DIGITAL FREEBIES
Have you ever wondered how to make your customers’ experience even better?
Which part of your service would you improve? Which one is the most annoying?
It’s usually waiting.
There is however an app for that being developed. A platform which gives access
to premium content like mobile apps, games and press based on your location.
For example, cafe owner can enable his customers to access latest magazines
for free on their smartphones. Or a dentist could enable games for kids for free
on mobile devices being in range of the transmitter located in the waiting room.

20. EXAMPLES
FIND YOUR WAY AROUND
S system that helps visually impaired people navigate indoor spaces. The
application is based on transmitters but also uses a web platform to support
content management.
The application locates users within indoor spaces providing information about
the places around such as stores and bathrooms. Alert sounds and vibration
patterns navigate a visually impaired person through stores and larger areas.

21. EXAMPLES
HELP ATTENDEES NAVIGATE THE CONFERENCE
Each room in which a session was held at the conference has been equipped
with two transmitters. The application, available for both iOS and Android,
detected in which room the user was. Thanks to that, when attendees opened
the application, they were automatically directed towards the schedule relevant
for their current location.

23. EXAMPLES
HELP VISITORS EXPLORE FURTHER
Culture organizations have incredible stories to tell. Let’s say we have an interactive
mobile tool that allows those organizations to curate them, to manage them and to
share them seamlessly with their visitors and any audience around the world. Now let’s
put some transmitter into, let’s say a museum, to make its story even more compelling.
Visitors to the museum are receiving more information than the average museum goer
thanks to revolutionary user positioning technologies. The museum creates expert audio
content to enhance their exhibitions. Through the use of transmitters that are placed in
each room, visitors receive push notifications alerting them to open the audio content
specific to the exhibits they are near. Visitors may wander through the exhibits in their
own time and in any order, receiving content relevant to where they are at the moment.
Additionally, the museum is able to receive valuable information about how their visitors
are traveling through and engaging with their exhibits and information. The content
management system provides the museum with real-time analytical reports including
visitor touch points and dwell times.

24. EXAMPLES
MICRO-LOCATION ALERTS
Typically,amassnotificationproductcanbroadcastmessageseithertoeveryone
or to a custom group of recipients. But what if you want to send a notification
to the occupants of the 3rd floor cafeteria, to everyone in the conference room
located on the 1st floor and to the nurses at the ground floor nursing station all
at once?
With transmitters placed at strategic locations, recipients can receive highly-
targeted alerts that save time and improve operational efficiency. A micro-
location can represent any location in or out of a building and can have a varying
number of occupants or recipients.

26. SOLUTIONS
Statistics show that the
mobile applications of the
retailers, who use Beacon
technology, are used in
stores on average
16.5 - times more often.

27. USAGE
Currently, the Beacon devices are used for
different purposes and are in the testing
phase, but are already used by retailers:
Macys, Walmart, Apple,
Staples, Walgreens, Tesco,
Virgin Airlines, Levi’s, Coca
Cola and many others.

28. WE PROVIDE
We offer you
Beacons and application Development.
SUCCESSFUL STORIES

30. Thank you
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