My first-time experience of using Dharma to earn interest with my crypto assets.

1. Dharma
First Time Experience
Uri Kelman
Director of Design at ZenGo

2. What is Dharma?

3. What is Dharma?
Dharma is the easiest way to save money from anywhere in the world. You can create a Dharma Account in minutes,
deposit and withdraw digital dollars (USD Coin and Dai) anytime, day or night, and earn interest instantly. From
Argentina to Zimbabwe, we make it easy for you to save your dollars and earn a high rate of return, instantly.
from dharma.io

4. Let’s start Dharmaing …

5. Let’s start Dharmaing …
I hope I don’t get … LOST.

6. Let’s start Dharmaing …
I hope I don’t get … LOST.

7. Heading over to their site

9. My first thought?

10. My first thought?

11. I’m not here to talk about
branding though

12. Clear value
proposition

13. You can’t see the animation here,but I
find it quite annoying.The number ticks
up at seizure-inducing speeds

14. One clear call to action. The
next step is quite clear.If I
don’t use Coinbase, it looks
like I’m SOL

15. Clicking …

17. Alright,I’ll sign in to my
Coinbase account

18. All signed in.Back to Dharma.

20. Two choices.I’ll choose DAI.Higher APR.

22. I need to create a 4 Digit Pin.
Seems pretty standard.Better
than remembering a password.

26. Now I have to deposit some DAI into
this account. Do I have DAI?

27. Checking if I have DAI…

28. Nope. I guess I’ll have to get
some.One moment please.

30. There you go.I got me some DAI.

31. There you go.I got me some DAI.
Time to send to Dharma

33. We’ll use the QR Code.

35. Sent from Coinbase Wallet
Now what?

36. I’ll check Dharma

37. I guess I’ll wait …

40. Wow! Very rewarding.I love seeing a
little fanfare when you do something
successfully.

41. This number ticks up to show that I’m
already earning.Somehow not
annoying like on the homepage.

42. Again.One clear call to action.No
guessing what I have to do next.

44. Very Simple interface. Shows me exactly
what I want to see.

45. Very Simple interface. Shows me exactly
what I want to see.
Not digging the Instagram
gradient,though.

46. Gives me the ability to deposit
more on the spot.

47. Let me see where this takes me

49. Cool.A little more detail on my investment

50. I guess when I earn more than a
penny,it will show up here

51. Very clear call to action to
Withdraw and Deposit more

52. I want to see how easy it will be
to get my money out

54. Super simple.I can send my DAI
to whatever wallet I want.

55. I think I’ll wait and earn more
before I do that.

56. The process
1. Go to Dharma
2. Connect to my Coinbase account
3. Choose if I want to deposit USD Coin or DAI
4. Create a PIN code
5. Deposit DAI into my Dharma address (after getting some DAI first)
6. Earn interest on my DAI
7. Withdraw to any wallet address when I’m ready

57. My final thoughts
• Screens have very clear calls to action with little to no guess work on what to do
next.
• I love the fanfare when making your first deposit. Very rewarding.
• Not digging the color choice. Just doesn’t fit with investments and reminds me
of Instagram
• Overall a simple, quick, and easy experience

58. The End