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www.upticomm.com
… meaningful, impactful and measurable PR practice

Our

Profile
Upticomm’ Stimulus

… meaningful, impactful and measurable PR consultancy

www.upticomm.com

2
www.upticomm.com

Table of Contents
»
»
»
»
»
»
»

Who We Are
Practice Areas
How We Work
Why You Need Us
Our Key People
Our Clients
Our Contact

… meaningful, impactful and measurable PR consultancy

3
www.upticomm.com

Who we are
» Upticomm Marketing Company Ltd

» Incorporated in October 2012
» As full-service public relations consulting firm that delivers meaningful,
impactful and measurable integrated marketing communications
service for commercial and non-commercial organisations including
individuals that generates wholesome reputation and image among
key constituencies.
… meaningful, impactful and measurable PR consultancy

4
www.upticomm.com

Our Mission
» “To assist clients to generate wholesome

reputation and mind-share by creatively engaging
and connecting with key constituencies via
technology and other tools that deepen brand
equity while maintaining a profitable business”.

» Our passion is to add verve to brands from boring
sameness to distinctively lively and engaging
brands.

… meaningful, impactful and measurable PR consultancy

5
www.upticomm.com

Our Belief
» People are more powerful influences than
advertising.

» Humans, brands and technology are the
new language of commerce today.

» Collaboration is key.
… meaningful, impactful and measurable PR consultancy

6
www.upticomm.com

Practice Areas

… meaningful, impactful and measurable PR consultancy
www.upticomm.com

Corporate Communications
A corporate brand is a company's most valuable asset.

»

Upticomm corporate communications practice work in close
partnership with corporate clients to build and protect reputation
and manage expectations among key stakeholders.

Our areas of expertise covers:
»
»
»
»
»
»
»

Corporate Brand Building
Executive Positioning & Employees Communications
Crisis Communications
Corporate Social Responsibility
Media Relations & Training
Influencers’ Communications
Corporate Advertising

… meaningful, impactful and measurable PR consultancy

8
www.upticomm.com

Strategic Communications
Calculated plan to gain a position of advantage over competitions.

»

Upticomm strategic communications practice analyses a
brand’s current position versus long term goals using SWOT
and PEST analysis to arrive at the most cost effective approach
to allocate resources that will generate the best ROI.

Our areas of expertise covers:
»
»
»
»

Strategic Communication Planning
Influencers’ Management
Partnerships and Collaborations
Measurement and Evaluation

… meaningful, impactful and measurable PR consultancy

9
www.upticomm.com

Public Affairs
Traverse the complex corridors of power with ease.

»

Upticomm public affair practice facilitates public private relationships by
engaging the leadership in politics, media, academia and civil society
groups to amass influence in order to shape policy decisions at local,
state and federal levels.

Our areas of expertise covers:
»
»
»
»
»

Strategic Program Development
Public Education
Social Marketing
Influencers’ Engagement
Issues and Crisis Management

… meaningful, impactful and measurable PR consultancy

10
www.upticomm.com

Media Relations
Build strong relationships with key influencers in print and broadcast including
social media where emphasis is on likes, follows, comments, and views.

»

Upticomm media relations practise help clients deliver 360°
media campaigns that greatly enhance brand visibility and
connect with the right audience.

Our areas of expertise covers:
»
»
»
»
»

Media Content Generation
Media Influencer Relations
Media Monitoring and News Analysis
Website/Social Media Profiles Development
Search Engine Optimization (SEO)

… meaningful, impactful and measurable PR consultancy

11
www.upticomm.com

Marketing PR
Brands are extension of lifestyles.

»

Upticomm brand public relations practice assist brands to create
unique emotional experiences for target audience and motivate
them to take desired action.

Our capabilities include:
»
»
»
»
»

Product Launches
High Profile Event Management
Brand Media Relations
Consumer Education & Activations
Trade Shows, Conferences and Expos

… meaningful, impactful and measurable PR consultancy

12
www.upticomm.com

Crisis Communication
How you respond during a crisis defines your future.

»

Upticomm crisis communications practice assist companies to
proactively troubleshoot likely crisis scenarios in order to create a
strategic response plan that protects reputation going forward.

Our capabilities include:
»
»
»
»

Crisis Communication Planning & Training
Media Relations & Training
Influencers'’ Management
Issues Management

… meaningful, impactful and measurable PR consultancy

13
www.upticomm.com

How we work
Brief Submission

Brainstorming to
Validate Brief

Measurement &
Evaluation of ROI

Recalibration
Processing

Ideation & Inputs
Processing
Consolidated
View

Opportunities
Camping Structure

Execution Phase
Strategy
Modification Phase

… meaningful, impactful and measurable PR consultancy

14
www.upticomm.com

Why you need us?
» We promise to deliver solutions which are:
» Meaningful
» Impactful and
» Measurable

» We activate functional and cost effective
programs that generate high ROI in support of
your overall brand-growth strategy
… meaningful, impactful and measurable PR consultancy

15
www.upticomm.com

Key Contact

… meaningful, impactful and measurable PR consultancy
www.upticomm.com

Management Team
Olusegun McMedal: Chief Reputation Officer

» He is a highly imaginative new generation public relations
and IMC consultant with 12 years cumulative experience in
journalism, publishing and media relations. He as managed
corporate/brand communication portfolios for several blue
chip companies such as Coca Cola, Samsung Electronics,
Cocoa Processing Company, Ghana, Unity Bank Plc, Staco
Insurance Plc and including Clients in the public sector.

… meaningful, impactful and measurable PR consultancy

17
www.upticomm.com

Our Clients
»
»
»
»
»
»
»
»
»

Samsung Electronics West Africa
Cocoa Processing Company, Ghana
Staco Insurance Plc
Wellcare Home Medicals Limited
Spronks Creations Limited organiser of the Nigeria
International Wine & Spirit Fair
Material Academy Limited
Fast Track Limited
Magic Vision Limited
Anthill Investment Limited

… meaningful, impactful and measurable PR consultancy

18
Upticomm Marketing Company Limited RC 1069940
... Meaningful, impactful and measurable public relations practice
4 Yaya Abatan Street,
Tomoloju Estate (Red Gate Building), Via Excellence Hotel,
Ogba, Ikeja, Lagos, Nigeria - 101212.
Tel: 234 891 1051, 0818 200 1459
email: info@upticomm.com

website: www.upticomm.com

… meaningful, impactful and measurable PR consultancy
… meaningful, impactful and measurable PR consultancy

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Upticomm Marketing Company profile

  • 1. www.upticomm.com … meaningful, impactful and measurable PR practice Our Profile
  • 2. Upticomm’ Stimulus … meaningful, impactful and measurable PR consultancy www.upticomm.com 2
  • 3. www.upticomm.com Table of Contents » » » » » » » Who We Are Practice Areas How We Work Why You Need Us Our Key People Our Clients Our Contact … meaningful, impactful and measurable PR consultancy 3
  • 4. www.upticomm.com Who we are » Upticomm Marketing Company Ltd » Incorporated in October 2012 » As full-service public relations consulting firm that delivers meaningful, impactful and measurable integrated marketing communications service for commercial and non-commercial organisations including individuals that generates wholesome reputation and image among key constituencies. … meaningful, impactful and measurable PR consultancy 4
  • 5. www.upticomm.com Our Mission » “To assist clients to generate wholesome reputation and mind-share by creatively engaging and connecting with key constituencies via technology and other tools that deepen brand equity while maintaining a profitable business”. » Our passion is to add verve to brands from boring sameness to distinctively lively and engaging brands. … meaningful, impactful and measurable PR consultancy 5
  • 6. www.upticomm.com Our Belief » People are more powerful influences than advertising. » Humans, brands and technology are the new language of commerce today. » Collaboration is key. … meaningful, impactful and measurable PR consultancy 6
  • 7. www.upticomm.com Practice Areas … meaningful, impactful and measurable PR consultancy
  • 8. www.upticomm.com Corporate Communications A corporate brand is a company's most valuable asset. » Upticomm corporate communications practice work in close partnership with corporate clients to build and protect reputation and manage expectations among key stakeholders. Our areas of expertise covers: » » » » » » » Corporate Brand Building Executive Positioning & Employees Communications Crisis Communications Corporate Social Responsibility Media Relations & Training Influencers’ Communications Corporate Advertising … meaningful, impactful and measurable PR consultancy 8
  • 9. www.upticomm.com Strategic Communications Calculated plan to gain a position of advantage over competitions. » Upticomm strategic communications practice analyses a brand’s current position versus long term goals using SWOT and PEST analysis to arrive at the most cost effective approach to allocate resources that will generate the best ROI. Our areas of expertise covers: » » » » Strategic Communication Planning Influencers’ Management Partnerships and Collaborations Measurement and Evaluation … meaningful, impactful and measurable PR consultancy 9
  • 10. www.upticomm.com Public Affairs Traverse the complex corridors of power with ease. » Upticomm public affair practice facilitates public private relationships by engaging the leadership in politics, media, academia and civil society groups to amass influence in order to shape policy decisions at local, state and federal levels. Our areas of expertise covers: » » » » » Strategic Program Development Public Education Social Marketing Influencers’ Engagement Issues and Crisis Management … meaningful, impactful and measurable PR consultancy 10
  • 11. www.upticomm.com Media Relations Build strong relationships with key influencers in print and broadcast including social media where emphasis is on likes, follows, comments, and views. » Upticomm media relations practise help clients deliver 360° media campaigns that greatly enhance brand visibility and connect with the right audience. Our areas of expertise covers: » » » » » Media Content Generation Media Influencer Relations Media Monitoring and News Analysis Website/Social Media Profiles Development Search Engine Optimization (SEO) … meaningful, impactful and measurable PR consultancy 11
  • 12. www.upticomm.com Marketing PR Brands are extension of lifestyles. » Upticomm brand public relations practice assist brands to create unique emotional experiences for target audience and motivate them to take desired action. Our capabilities include: » » » » » Product Launches High Profile Event Management Brand Media Relations Consumer Education & Activations Trade Shows, Conferences and Expos … meaningful, impactful and measurable PR consultancy 12
  • 13. www.upticomm.com Crisis Communication How you respond during a crisis defines your future. » Upticomm crisis communications practice assist companies to proactively troubleshoot likely crisis scenarios in order to create a strategic response plan that protects reputation going forward. Our capabilities include: » » » » Crisis Communication Planning & Training Media Relations & Training Influencers'’ Management Issues Management … meaningful, impactful and measurable PR consultancy 13
  • 14. www.upticomm.com How we work Brief Submission Brainstorming to Validate Brief Measurement & Evaluation of ROI Recalibration Processing Ideation & Inputs Processing Consolidated View Opportunities Camping Structure Execution Phase Strategy Modification Phase … meaningful, impactful and measurable PR consultancy 14
  • 15. www.upticomm.com Why you need us? » We promise to deliver solutions which are: » Meaningful » Impactful and » Measurable » We activate functional and cost effective programs that generate high ROI in support of your overall brand-growth strategy … meaningful, impactful and measurable PR consultancy 15
  • 16. www.upticomm.com Key Contact … meaningful, impactful and measurable PR consultancy
  • 17. www.upticomm.com Management Team Olusegun McMedal: Chief Reputation Officer » He is a highly imaginative new generation public relations and IMC consultant with 12 years cumulative experience in journalism, publishing and media relations. He as managed corporate/brand communication portfolios for several blue chip companies such as Coca Cola, Samsung Electronics, Cocoa Processing Company, Ghana, Unity Bank Plc, Staco Insurance Plc and including Clients in the public sector. … meaningful, impactful and measurable PR consultancy 17
  • 18. www.upticomm.com Our Clients » » » » » » » » » Samsung Electronics West Africa Cocoa Processing Company, Ghana Staco Insurance Plc Wellcare Home Medicals Limited Spronks Creations Limited organiser of the Nigeria International Wine & Spirit Fair Material Academy Limited Fast Track Limited Magic Vision Limited Anthill Investment Limited … meaningful, impactful and measurable PR consultancy 18
  • 19. Upticomm Marketing Company Limited RC 1069940 ... Meaningful, impactful and measurable public relations practice 4 Yaya Abatan Street, Tomoloju Estate (Red Gate Building), Via Excellence Hotel, Ogba, Ikeja, Lagos, Nigeria - 101212. Tel: 234 891 1051, 0818 200 1459 email: info@upticomm.com website: www.upticomm.com … meaningful, impactful and measurable PR consultancy
  • 20. … meaningful, impactful and measurable PR consultancy