If content drops on your website and no one is around to read it, what's the point of it? This modern take on an ancient problem sums up marketing's content distribution challenge. The solution is already waiting for you in the form of your vastly underused employee network. The Content Marketing Institute recently identified eight factors that underpin successful content marketing strategies. Half of them depend on having a strong employees' advocacy network: Employing a collaborative and integrated approach Assembling a dedicated content marketing team Fostering a culture of change and openness Having the ability to tap into subject matter expertise Essentially, all you need to do is tap into the power of employee amplification to see your content strategy bloom.

1. THE CONTENT
MARKETING’S SECRET
WEAPON
EMPLOYEE ADVOCACY

2. If content drops on your website and no one is
around to read it, what's the point of it?

3. This modern take on an ancient problem sums up
marketing's content distribution challenge.

4. The Content Marketing Institute recently identified 8 factors
that underpin successful content marketing strategies.
Half of them depend on having a strong employees' advocacy
network:
Employing a collaborative and integrated approach
Assembling a dedicated content marketing team
Fostering a culture of change and openness
Having the ability to tap into subject matter expertise

5. WHY EMPLOYEE ADVOCACY MATTERS

6. "With employee advocacy, our employees can reach people
that have been exposed to the Aetna brand or come across our
social pages."
Tara Autrey
Aetna's Senior Social Media Manager

7. Leads developed through
employee word-of-mouth
marketing convert 7X
more frequently than
other leads.
SOME STATS
Content shared by
employees drives 8X
greater engagement than
content directly from
brand channels.
47% of consumers
believe employees are
the most trusted
source for company
engagement
information

8. AND ON ANOTHER HAND:
It has an important impact for your workforce morale too !
Employees of a socially engaged company are :
more likely to
consider it as more
competitive
more likely to
believe in its future
more likely to stay in
the company
40% 27% 20%

9. WHAT TOOLS FOR EMPLOYEE ADVOCACY?

10. 1- SMARPSHARE

11. Smarpshare encourages employees to discover and share
content that you approve.
It uses sophisticated
gamification, metrics and
analytics to discover what
works for your employees and
suggest how you can reach a
wider audience.

12. 2- SIGNR

13. More than 38 billion
professional emails are sent
out every day.
Real-time monitoring measures
impressions and guides your
content strategy.
Signr.io boosts content
engagement by putting a link to
revolving content right inside
employee email signatures.

14. 3- CIRCULATE.IT

15. You can keep everyone informed of content updates with
Circulate.it, which puts a daily content digest in each employee
inbox.
Employees can share and comment on their favorites with a
single click.

16. KEEP YOUR EMPLOYEES ENGAGED

17. 1- Make sure that employees always have great content
to share, which will take a combination of content
generation and curation
3- Keep track of which types of content employees prefer,
as well as which bring in the most customer interaction.
2 - Use rewards and gamification to keep employees
aligned with company goals.

18. Great content
deserves a great
distribution strategy.
SO:

19. Your employees are already on social media, and securing
their support for amplifying content will be crucial for the
success of your marketing plans.

20. Employee advocacy gives your content a fighting chance in
a world full of distractions. You owe it to your content to
bring employees on board.

21. Thank you
If you’re planning a content marketing campaign, we’d love to help!
Upfluence
Runway SF 1355 market
street,
San Francisco, CA,
94114,USA
www.upfluence.com
Contact: Kevin Creusy
kevin.creusy@upfluence.com
+33 970 447 443