1. UPENDRA JOSHI
B/9, Yashodeep Soc, S. No. 15/1/1B Sun City Road, Wadgaon Budruk, Pune - 411051
Contact: +91 9967574871, 9819914122; Email: upendra30@gmail.com; Date of Birth: 14th August, 1971
STRATEGIC BUSINESS DEVELOPMENT/ SALES & MARKETING PROFESSIONAL
Offering an impressive experience of 20+ years in repeatedly producing sustained revenue and turnaround
growth
 An accomplished and business savvy professional with robust experience acquired over the years in
delivering optimal results & business value in high-growth environments in Sales & Marketing, Business
Planning/ Implementation, Channel Management, Distribution Management, Key Accounts
Management,Advertising&PromotionalCampaigns,RelationshipManagement andTeamManagement.
 Currently spearheading as a Divisional Manager – Sales at SHERWIN-WILLIAMS (BJN PAINTS INDIA LTD.)
Pune from Feb 2016. Successfully delivering good results in profitability, revenue, image building, boosting
productivity, cutting costs, customer development, strategic planning and fostering operational efficiency
of Business Operations.
 Expertise in establishing distribution infrastructure and developing strong network of channel partners –
dealers, distributors, etc. to widen product distribution and deeper market penetration.
 Well versed in strategy formulation and sales & marketing plans for the company, setting up all processes
related to product management and creating the roadmap for the products.
 Articulate communicator with exceptional mentoring skills in transforming a low performing team to a
high caliberwork force coupled with proven abilities to understand people psychology backed by confidence
to interact with individuals at all levels.
Core Competencies
Sales & Marketing ♦ New Account Development ♦ Promotional Campaigns ♦ Relationship Management ♦ Team
Management ♦ Liaison/ Coordination ♦ Business Development ♦ Revenue Growth and Profitability ♦
Competition Analysis ♦ Target Achievement ♦ Training Skills ♦ Leadership ♦ Communication Skills
PROFESSIONAL EXPERIENCE
MYK LATICRETE PVT. LTD., PUNE From Apr 2014 to Feb 2016
Branch Manager (Putty Division) for Rest of Maharashtra
 Evaluating and pursuing business opportunities as per targeted plans & achieving market share.
 Ensuring successful accomplishment of set business targets in the face of growing competition. Ability to
bring out USPs of all products and services to achieve higher sales realization value.
 Leading field sales teamfor ensuring optimum performance for operational & sales related issues; training
the subordinates on products, selling skills, etc. to ensuring achievement of targets and business goals.
 Responsible for administering the Distributor & Project Network with Team of 6 Executives & 1 Assistant
Manager.
 Skilfully identifying & developing New Markets in Districts of Maharashtra other than Mumbai & Thane by
appointing New Distributors.
 Conducting Contractor, Painter & Shop Meets with Team also ensuring increase in Shop Share & Brand
Visibility in Shops.
 Generating business for the organization, identifying business opportunities/ revenue models and
generating business plans to achieve the same and locating potential clients in targeted segments to secure
profitable business.
 Conceptualizing & implementing company’s plans/ policies and ensuring accomplishment of business goals
across the assigned regions.

2.  Formulating long term/ short term strategic plans, budgets to enhance sales, conducting negotiations and
marketing operations thereby achieving increased sales growth.
 Conceptualizing & implementing company’s plans/ policies and ensuring accomplishment of business goals
across the assigned regions.
 Formulating long term/ short term strategic plans, budgets to enhance sales, conducting negotiations and
marketing operations thereby achieving increased sales growth.
SNOWCEM PAINTS, PUNE Apr 2011 – Apr 2014
Territory Manager
 Successfully opened Good New Dealers through team of 6 SO/SE also ensured Inventory Management of
the Material.
 Effectively implemented the ERP system launched by the Company.
 Met Contractors, Builders and Architects to finalise our Products on their sites.
 Planed & executed Product Display at Dealer Counters to enhance visibility. Reported to the Regional
Manager, who is next to the Director of the Company.
 Achieved top-line & bottom-line targets and established corporate strategies with key focus on
organizational setup.
 Responsible for planning and conceptualizing various strategies to achieve business goals for sales and
marketing and aimed towards the growth in business volumes as well as profitability in order to achieve the
set targets.
BERGER PAINTS (BRITISH PAINTS DIVISION) Jan 2010 – Mar 2011
Assistant Manager Market Development
 Opened More than 50 Good Dealers within three months of joining. Handled Marketing Activities with Team
of Two, for Market Development & Sales with the Team of 7 Sales Officers.
 Increased Shop Share by Creating Awareness of Existing Brands of Company.
 Responsible for formulating policies, explored and monitored market trends to identify fresh business
opportunities and developed new as well as existent markets.
 Involved in business planning and analysis for assessment of revenue potential in business opportunities.
ICI INDIA LTD. May 2005 – Dec 2009
Sales Officer - Channel Sales (Nov 2007 – Dec 2009)
Territory Sales in Charge - Channel Sales (May 2005 – Oct 2007)
As a Sales Officer - Channel Sales
 Responsible for administering the sales & marketing operations for promoting various products in the
assigned territory of Thane District, Raigad District.
 Analyzed & reviewed the market requirements and provided direction to the teams for accomplishment of
the business goals.
 Efficiently created and maintained a good environment and team spirit within the business by effective
communication motivation, mentoring and delegation skills.
 Contributed to the expansion of dealer network by appointing new dealers. Actively involved in retail meets,
product launches & ensuring brand visibility in shops.
 Monitored customer grievances, complaints and provided appropriate solutions for the same.
 Successfully executed the installation of retail tinting machines at competitor counter.
 Boosted the territory sales by 200 %.
As a Territory Sales in Charge – Institutional Business Oct 2003 – Apr 2005

3.  Successfully handled the institutional business for the organization.
 Played a major role in strengthening an exterior paint company image for ICI in Navi Mumbai area.
 Achieved a significant landmark with Dulux paints.
 Managed product sampling at site, meeting architects, contractors, builders for obtaining the approvals for
ICI Dulux paints for their projects.
 Handled cold callings, creating database of projects for the projected sales.
 Procured bulk orders from JNPT Port, Township Uran, MGM group of hospitals, Reliance Patalganga &
Rasayani Plant.
NUTRINE BISCUITS PVT. LTD. Jan 1997 – Sept 2003
Sales Executive
SURAJ DIAMONDS PVT. LTD. Jun 1995 – Dec 1996
Quality Supervisor
EDUCATIONAL CREDENTIALS
Diploma in Diamond Technology, 1995
Shri Bhagubai Mafatlal Polytechnic
Rubber Technician, 1990
I.T.I
H. S. C. (Science), 1989
Mumbai University
Technical Skills
Lotus notes, SAP, Microsoft NAV, MS Office, Microsoft Windows and Internet Application
References: Available on Request