Reliance retail and big bazaar retail study

2. Reliance Retail Ltd.
• Subsidiary company
of Reliance Industries .
• Founded in 2006 based
in Mumbai.
• The largest retailer in
India in terms of
revenue.
• It has roughly 3,634
stores retail stores
across 679 cities (June
2017).
Retail outlets of fruits,
vegetables & groceries.
• No. of Cities : 93+
• No. of stores : 490+
Retail outlet of Apparel and
Clothing.
• No. of Cities : 160
• No. of stores : 271
Retail Outlet of mainly footwear.
• No. of Cities : 67+ , 17 states
• No. of stores : 100

3. Reliance Fresh
• Store Planning: Grid layout spread on a single floor.
• Type of Assortments :
• Agriculture : Fresh fruit , Vegetables
• FMCG
• Other Items : Stationery items, small toys, house ware like floor mats,
like mesh ladle, lime squeezer, pizza cutter, Squeeze bottle, etc.
• Brands : from HUL , P&G ,Colgate Palmolive , Wipro , Duracell, GCPL, ITC
FMCG, GCMMF (AMUL), Britannia, Nestle, Patanjali and many more.
• Reliance exclusive house owned products: like detergent ‘SUDZ’,
‘Amara soaps’, Reliance Healthy life food items like ‘Reliance select’
products like salt , pickles , atta, vermicelli ,kaffe coffee and Puric tissue
• Merchandising: Included a lots of them which included stacking, cart
fixtures, gondola shelving, peg hooks and basket.

4. Contd.
• Ambience & Lighting :
– premium feel to it as
compared to other
convenience store.
– luggage keeping unit outside
the store .
– security facility provided at
the entrance.
– Bright white day lighting
– non crowdy as compared to
other retail outlets.
• Service : The staff behavior and
service at the POS is good.
• Target Segment: family and the
residential zone mainly which
fall within a catchment area of
2-4 Km.
• Location: Bhubaneshwar.
• Customer Retention Scheme:
“Reliance one” loyalty rewards.

5. Reliance Foot Print.
• Reliance Footprint is a leading specialty family footwear
retail chain that caters to the footwear needs of the entire
family. It launched its first store in late 2007 in Bangalore.
• Latest fashion, value for money & best quality
• Type of assortments-footwear, handbags, backpacks,
• luggage, socks, belts, wallets and shoe care products.
• Pricing- competitive pricing
• Ambiance- bright lighting
• Payment options- cash, paytm, cards
• Target segment- middle and high income group
• Consumer experience- good

6. Contd.
• Brands :-

7. Merchandising and layout of store

8. Reliance Trends
• Type: Specialty apparel store
• USP- Latest fashion, value for money
& best quality
• Type of assortments- apparels
• Pricing- competitive pricing
• Ambiance- soft music
• Payment options- cash, paytm,
cards
• Target segment- middle and high
income group
• Consumer experience- good
• Reward programs-
• Private labels:
• BRANDS-
• STORE LAYOUT (PATIA OUTLET)
• Ground floor- ladies, kids
• First floor- men, electronics
• Second floor- electronics
• Ancillary services- car parking, trial
rooms.
• Lighting-
• Merchandising-

9. comparing with big bazar
Product Assortment and
Target Customer
• Men Ladies and kids wear: This section
includesfashion and casusal wear for men
ladies and kids both branded and
unbranded.
• Electronic items: like refrigerator, T.V,
vacuum cleaner , music system, vacuum
cleaner, washing machine. Etc
• Foot wear: In this section footwear for
men women and kids is made available.
• Music:A wide collection of CDs DVDs is
made available
• Toys:All kinds of toys for children is
available
• Stationary: all kind of office stationery and
stationery for school going kids is available

10. LAYOUT
• Big bazaar at Patia, Bhubneshwar
covers four floors that is ground floor,
first floor, second floor and third
floor.
• Groundfloorincludes
:Groceries,vegetables,food items
• First floor includes:Ladies wear,kids
wear,FMCG
• Second floor includes:Men wear,Foot
wear
• Third floor includes:Utensils,
Electronic gadgets, Crockery, Toys
,Household items like- bed sheets ,
carpets etc.

11. Store Planning
• Allocating Space: Back
room,Office and other functional
spaces,Aisles, services areas, and
other non-selling areas of the
main sales floor,Wall merchandise
space,Floor merchandise space.
• Floor Plan
• Circulation:Free-Flow Layout,Grid
Layout,– Loop Layout and Spine
Layout

12. Interior design
• “The interior of a Big Bazaars comprises of the
living space of the store which includes ceiling,
walls, flooring and lighting, fixture and fittings”
• Following are the interior attributes:
Envelope,Internal layout,Visual
merchandising.
Exterior design
• The external environment of Big Bazaar: located
at shopping center, high street or local parade.
• The external architecture of Big bazaar building:
uses a colour combination of Orange and Blue
• External features such as:- Car
parking,Horticulture, sculpture and lighting,-
Other external buildings ,- Outdoors seating,
trolley parking and other miscellaneous
Services
• Big Bazaar provides a wide range of services to
its customers like Trial rooms , car parking ,
security, baggage counter , trolleys so that one
could shop easily