General Manager ( Sales & Marketing)

1. UPAMANNYUE ROY CHOUDHURY
Kolkata, West Bengal, India | upamanyue@gmail.com | +91- 9830706585
SUMMARY
A result oriented senior professional managing leadership roles with 24+ years of experience in Business Operations, Sales & Marketing
(B2B, B2C, Mass Media) Team Management, P&L management, Business Development, Branding/ Promotion
Expert in leading Start-up Ventures, Continuous Process Management & Enhancement, Technology Integration and Capital
Budgeting & ROI
Proficient in designing and effectuating strategies for enhancing business & revenue growth, managing operations in large business
environment. exposure to general administration, P&L management, operations, budget development/ implementation, market research,
HR Functions, framing policies, training & development, and hiring & retention of high caliber
Ability to nurture superior client relationships that deliver significant sales growth. Strong orientation to provide value to clients through
strong engagement and account management
Competencies also include Strategic Alliance, Business growth, Project Management, Strategic Management & Leadership, Performance &
Quality Standard, Training & Development, Profit Centre Excellence
Proficient in handling products like General Pharmaceuticals Molecules, Disinfectants, O.T.C Pharma Products, O.T.C Products, Stem Cell
Banking & Diagnostics, Insurance
Efficient Team Leader & Team Player possessing demonstrable leadership capabilities in managing complex business challenges and teams,
mentoring & driving results through active engagement of employees in line with organization's vision and goals
PROFESSIONAL EXPERIENCE
CORDLIFE SCIENCES INDIA PRIVATE LIMITED, Kolkata Aug 08 - Present
Singapore based multinational, a pioneer in Umbilical Cord blood stem cell banking in Asia Pacific
General Manager Jan 12 – Till date
Currently assigned to the leadership role for spearheading the entire marketing, branding and PR of the organization
 Preparing annual marketing plan and monitoring progress against these plans to ensure that the company attains its objectives as
cost-effectively and efficiently as possible
 Providing strategic advice and guidance to the Top Management to define and articulate the organization’s vision and to develop
marketing/ branding strategies for achieving that vision
 Implementing the digital marketing aspect & also print marketing; started to meet various magazine companies, negotiated the
rates & got them on board for promotions; credited for introducing ATL Marketing
 Building the Channel Marketing Team which has been entrusted to build relations with K.O. L’s, Major Hospitals and to open new
lead sources
 Taking a 360-degree approach for branding and marketing which includes Television, Print, complete Digital, Cinema Halls, Events,
P.R, Doctors endorsement, Client referrals
 Directing and controlling the work and resources & ensuring recruitment and retention of the required numbers and types of well-
motivated, trained and developed staff to ensure that it achieves its mission and objectives
 Overseeing the operations of organization and manage its compliance with legal and regulatory requirements. Promoting a culture
that reflects the organization’s values, encourage good performance, and reward productivity.
 Evaluating in-place systems, processes & procedures, streamline where appropriate, along with the technology implementation
and optimize within budget constraints
 Planning & conceptualizing various strategies to achieve business goals aimed towards the growth in business volumes as well as
profitability
 Developing a competitive business development and marketing strategy, uncovering/ creating new opportunities, identifying
dynamic and flexible solutions and managing account activity
 Significant Highlights:
 Established the organization as No-2 Brand in the country in terms of Number of enrolments
 It is currently a premium brand selling @ 50% more than the other brands available
 Ensured that the brand is being endorsed by 1100 + doctors across the country
National Sales Manager Jan 11 – Jan 12
 Formulated sales strategies for growth & sustainability to steer the business; monitoring the implementation of short, mid and long
term plans
 Drove business based on profitability and market dynamics by strengthening & improving external focus and evolving flexible
reaction to changing markets and customer requirements
 Took brand ownership and providing the vision, mission, goals and strategies to match up to; translating brand strategies into
brand plans, brand positioning and go-to-market strategies
 Analyzed how brand is positioned in the market and crystallize targeted consumer’s insights; overseeing marketing and
advertising activities to ensure consistency with product line strategy

2.  Managed recruitment of new employees and built an effective team through extensive training of the new field force
 Designed presentations, for doctors & clients. Introduced Cell times (quarterly newsletter for doctors)
 Significant Highlights:
 Launched in Pune, Uttar Pradesh & Rajasthan; Ensured continuous growth in Mumbai & Delhi
 Grew by 150-200% YTD
 Headed Celebrity Endorsement:
o Enrolled with Ms. Shilpa Shetty while she was expecting; personally took the initiative & met her, convinced her on the
concept; negotiated with her agency for formal endorsement, tied up with an agency for photo shoot & video shooting.
Worked with Mr. Vikram Bawa one of the ace photographer of India
o Enrolled Mr. Mahesh Babu and his spouse Mrs. Namrata Shirodhkar & negotiated with them to be the face of the
organization in Andhra Pradesh
Sales Manager – East & South Jan 10 – Jan 11
 Selected a team for Hyderabad & trained them; launched operation in Hyderabad, followed by rest of A.P markets
 Launched in Bangalore market with a team of six member
 Our turnover was close to 100 enrolments per month.
 Designed the Entire HR policy for the company, starting from Pay bands, Leave policy, Incentive policy, Increment policy,
Recruitment policy, policy for resignation & final settlement, Laptop policy, Cord Blood banking policy for employees and
Sales Manager – East Aug 08 – Jan 10
 Developed the organization from scratch; prioritized recruitment followed by working on basics including building relationship
with K.O.L’s, digital marketing, building relationships with key hospitals & on client presentations
 Gathered market intelligence, tracked competitors’ activities and provided valuable inputs for fine tuning sales & marketing
strategies
 Provided leadership in maintaining and expanding client base, building rapport with key customers and identifying new customer
opportunities
 Rebuilt the team at Kolkata and started to expand; launched in the state of Bihar, Jharkhand,Orissa and later expended to Guwahati
HDFC STANDARD LIFE INSURANCE Apr 08 – Jul 08
Branch Manager
 Managed bankoperations team to deliver effective financialservices to clients; set up the work flow process for banking operations
and took necessary measures to provide the needed support for smooth operations
 Ensured policies and procedures of the company are followed correctly to avoid risks; and also ensured that the credibility of the
company is upheld by enforcing professional standard of operations
LUNDBECK INDIA PRIVATE LIMITED Aug 05 – Apr 08
Regional Sales Manager
 Achieved sales operational objectives by formulating strategic plans and reviews; preparing and completing action plans;
implementing customer-service standards and identifying trends
 Maintaining and expanding customer base, building rapport with key customers and identifying new customer opportunities
ZYDUS NEUROSCIENCE Aug 02 – Aug 05
Area Sales Manager
RECKITT& COLMAN INDIA LIMITED Aug 93 – Aug 02
Medical Representative
TORRENT PHARMACEUTICALS INDIA LIMITED Aug 92 – Aug 93
Medical Representative
ACADEMIC CREDENTIALS
 Pursuing Accelerated Development Program (3 months) – Chicago Booth (Singapore unit)
 E-MBA (Marketing & HR) – IIBMS, Mumbai,2010
 Bachelor of Science(Zoology) – Calcutta University, 1992
PERSONAL
 Date of Birth: 18th August, 1971