Building Successful Wireless Broadband Services with WiMAX

“ Building Successful Wireless Broadband Services with WiMAX” Sriram T V April 23, 2010

Story So far… ,[object Object],Broadband is still in its nascent stage of growth Year Ending Broadband users 2005 3 Mn 2007 9 Mn 2010 20 Mn

Blueprint for Broadband Acceleration Customer Value Proposition Acceleration of current & new technologies Maximizing utilization of current assets Coverage Regulation Policy Environment Govt. Intervention Value Added Services Education Impact Affordability

Business Models for WiMAX Wireless DSL services WiFi Backhaul, Mobile Internet Fixed Broadband services Leased Line Applications Mobile Broadband services Multimedia applications Retail & Biz applications Converged Applications

Business Model - Considerations Different approaches for Different players

WiMAX Deployment Scenario High Mobility Mobile Operator (1) Mobile Internet (1) ADSL Complementary (3) ADSL complementary (3) 4G (3) 3G Complement Wireless DSL Nomadic Access Full Mobility (2) Mobile Internet Fixed Operator Fixed / No Mobility ,[object Object],[object Object],[object Object],Personal Broadband Broadband Connectivity

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Segments & Services Portfolio

Next Generation Users PC Cell Laptop PDA Sensors IP phone Multiple Devices per connection demand higher bandwidths 0 2000 2002 2004 2006 2008 2010 PC Cell Laptop PDA PC Cell Laptop PDA Sensors IP phone Gaming Security cameras iPhone PC Cell Laptop PDA Sensors IP Phone Gaming Security cameras iPhone Smart buildings Home networks . . . PC Cell PDA PC Cell Broadband subscribers

Growing Demands across segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INDUSTRY - Vertical specific applications for Mobile Workforce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],With > 9% GDP growth rate the demand for affordable BB is exploding

WiMAX <> Rural India fit Connecting India to Bharat Reach & Bandwidth Kiosk Model – Mobility is not a must Last Mile Access & Backhaul VoIP & HSI from same infrastructure

Services Landscape Enabler for new ecosystem of Multi Media consumer electronic devices (For eg., In-Vehicle Entertainment, Portable DVD, video chat devices etc) Cell site Backhaul WiMAX Base Station Base Station Rural connectivity Hot Spot Backhaul Broadband Access Mobility Hot Zone Backhaul Enterprise Residential

Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Expectations Compelling services will increase propensity to pay

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],Telefocus 2010 - Februrary 5, 2010

Building Successful Wireless Broadband Services with WiMAX

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