How to set up an eCommerce Site to sell Huge during the Busy Summer SeasonCompetition between eCommerce companies has elevated consumer expectations significantly, pushing them to an all-time high as sites continue trying to outdo one another. More than 70 percent of Canadians will do at least some form of online shipping this year. For an eCommerce site to thrive in the market, they need to be able to measure up. Fortunately, through some small adjustments, any site should be able to successfully position itself for long-term success in the upcoming summer sales season. Here are some eCommerce strategies to try.

1. How to set up an
eCommerce Site to sell
Huge during the Busy
Summer Season
eCommerce Site
HTTP://WWW.UNLIMITEDEXPOSURE.COM

2. Competitionbetween eCommerce companies has elevated consumer
expectations significantly, pushing them to an all-time high as sites
continue trying to outdo one another. More than 70 percentof Canadians
will do at least some form of online shipping this year. For an eCommerce
site to thrive in the market, they need to be able to measure up.
Fortunately, through some small adjustments, any site should be able to
successfullypositionitself for long-term success in the upcoming summer
sales season.Here are some eCommerce strategies to try.
Evaluate competitors’ strategies

3. Sign up for the competition’s sales newsletter. Pay attention to both larger,
multi-national corporate brands and smaller businesses.Any company that
poses a threat in
the local market should be something to keep an eye on. This way, you can
decide on whether to offersimilar deals, better deals, or it may give some
ideas on what you wish to offerthe customer.
Create sales and clearance sections
Any product that you need to move fast should be appropriately featured in
their own section. By diverting attention directly to these pages,there is a
greater likelihood of them being in the mood to spend money and buy.
Considercategorizing products according to men, women, and children;
and grouping by price. Be sure to include relevant keywords, high volume
phrases, and don’t get to target long-tail keywords which you may be more
likely to place for.
Consider deals for returning customers
Though it may make sense to set up deals and promotions for new
customers only, having some exclusive, limited time-only returning
customerpromotions is not such a bad idea either. These customers have
already bought from you and if the experience was a positive one, it makes
it even more possible theywill return. Build an eCommerce site that is
constantly giving customers a reason to return, whether that’s through daily
sales and promotions,blog content, social media contests,and/or
something else.

4. Maintain a strong, detailed ‘About Us’ Page
Some consumers may harbour apprehensions about buying from a site
they’ve never bought before. Via an About Us page, be sure to explain a
little bit about your business and philosophy.
Hit email marketing hard
Email marketing is where a lot of eCommerce brands are seeing return
visits from past customers. Strategize carefully, send out timed emails to
existing clients detailing reasons to return, and encourage new customers
to sign up for the newsletter.
Better return policy
Considering a more extensive return policy is a smart move
for eCommerce sites.There are some sites offering as long as a 1-year
productguarantee and free returns. This might be something to consider,
though a year is admittedly long. No matter what the return policy is,
ensuring that it is indicated and advertised appropriately across the site.
Be sure the site is loading at fast speeds
eCommerce sites are not your typical site. They use many components that
the non-eCommercesite won’t use. This can make loading times increase
significantly if your web designis being overseenby an inexperienced

5. designer.Nearly half of all users will abandon a site entirely if the page they
want takes longer than three seconds to load. For an eCommercesite, this
could mean losing out on potentially thousands of sales. So be sure to test
loading speed regularly on desktop, tablet, and mobile platforms to identify
irregularities and slow-downs.
By following these tips and tricks for how to set up an eCommercesite to
sell huge during a busy summer season, Unlimited Exposure is confident
your brand can continue to attract loyal customers and increase its
revenues.
Unlimited Exposure Online
3500 Dufferin Street
Toronto, ON M3K 1N2
Tell: 416-477-0594
Toll Free:1-877-283-1831
Email : info@unlimitedexposure.com