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Todd Hardy 
Senior Economic Development Advisor, 
Arizona State University
Barry Broome 
President and CEO, 
Greater Phoenix Economic Council
BUILDING AN ECONOMY AROUND 
HIGHER EDUCATION 
B A R R Y B R O O M E 
PRESIDENT & CEO 
GREATER PHOENIX ECONOMIC COUNCIL 
September 30, 2014
Market Size and Growth 
Greater Phoenix Population: More than 4 million 
• Greater Phoenix topped larger 
metros as the best place for 
recruitment and attraction 
(Expansion Management) 
• Arizona among the top 5 
friendliest states for business 
and #1 for our quality and 
availability of workforce 
(CNBC) 
• Arizona is one of the top 10 
states for doing business 
(Development Counselors International) 
• ASU ranked 5th in the nation 
for recruiting new hires 
(Wall Street Journal) 
WEST 
VALLEY 
771,387 EAST 
VALLEY 
1,406,273 
PHOENIX 
1,485,751 
Population: 
Maricopa County 
3,944,859 
GPEC Communities 
3,762,437 
Maricopa County 
expected to grow 
more than 14% by 
2020
Greater Phoenix Economic Council 
Region’s Economic Development Organization 
• A true regional model where public and private 
members collaborate to promote Greater 
Phoenix as a great place to grow business 
• Supported by Maricopa County, 22 cities and 
towns, and 180+ private-sector businesses 
• Services include regional operating costs 
analysis; economic impact and labor studies; 
HR employment assistance; connection to 
local resources, universities and companies; 
site selection 
• Since 1989, GPEC has assisted more than 570 
companies in locating to the region resulting in 
$13 billion in capital investment and more 
than 100,000 jobs
GPEC Delivers Results 
Ranked Top 
US Economic 
Development 
Organization 
Site Selection 
Magazine – May 
2014 
Phoenix #1 in 
the nation in 
terms of growth 
in finance 
industry jobs, 
adding 8,300 
from December 
2012 – 2013 
Forbes, 2014 
Mesa’s Apple 
deal listed as 
the Top 
Economic 
Development 
Deal of 2013 
Site Selection 
Magazine – May 
2014 
Phoenix 10th 
on CNN 
Money’s 10 
fastest growing 
cities CNN 
Money 2014 
Top metro for 
facilities and 
expansions in 
the Mountain 
West Region 
for 2013 
Site Selection 
Magazine
Arizona State University 
One of the 
nation’s 
largest 
universities, 
with 80,000 
students at 4 
campuses 
ASU awards 
17,000 
degrees 
annually 
Top-tier of 
U.S. 
universities* 
W. P. Carey 
School of 
Business - 5 
departments 
in top 20 
rankings* 
W.P. Carey 
School of 
Business 
ranked 27th of 
453 graduate 
programs 
Sandra Day 
O’Connor 
Law School 
ranked 31st 
*US News and World Report
ASU Applied Research 
Collaborative Research Consortia 
• ASU’s $405 million research enterprise among the largest in the 
U.S. for universities without a medical school 
• Industry research consortia are significant drivers of ASU’s research 
output 
• Research consortia leverage university core research expertise to 
provide applied research solutions for industry 
• Access to experienced researchers in multiple disciplines 
• Leading-edge research in cost-effective projects developed by 
industry leaders and university experts 
• Post-doc and advanced degree student researchers could act as 
pipeline of future talent to industry with job training through industry-sponsored 
research projects
ASU Applied Research 
Industry-led Research Initiatives 
• Adaptive Intelligent Materials and 
Systems (AIMS) Center 
• Alliance for Construction Excellence 
Membership 
• Center for Engineering Materials 
(CEMAT) 
• Connection One/ Wireless Integrated 
Nano Technology Center (WINTech) 
• Consortium for Embedded Systems 
(CES) 
• Construction Research and Education 
for Advanced Technology 
Environments (CREATE) 
• oFlexible Display Center (Membership) 
• Flexible Display Center (Membership) 
• Global Research Center for Strategic 
Supply Management Research 
Program 
• Health Sector Supply Chain Research 
Consortium (HSRC) 
• National Center of Excellence on 
SMART Innovations 
• Power Systems Engineering Research 
Center (PSERC) Industrial 
Membership 
• Quantum Energy and Sustainable 
Solar Technologies (QESST) 
• Sensor Signal and Information 
Processing Center (SenSIP) Industry 
• Water Quality Center (Membership)
Arizona State University 
Entrepreneurship & Innovation 
Alexandria Co-Networking Network 
• Brings together entrepreneurs, innovators, inventors, problem 
solvers and small business owners 
• Meet in collaboration spaces in public libraries across AZ 
• Spaces are free and open to the public 
• Form a statewide network of places for people to connect, 
collaborate and get access to valuable resources
Arizona State University 
Entrepreneurship & Innovation 
ASU Startup Accelerator 
• Supports startup companies that incorporate in AZ 
• Including alumni ventures and other non-ASU companies 
Edson Student Entrepreneur Initiative 
• Gives student entrepreneurs the opportunity to develop innovative 
ideas and launch viable businesses 
• Offers approximately 20 student-led teams up to $20,000 in seed 
funding each year 
• Offers office space, training and mentorship to launch their for-profit, 
more-than-profit or non-profit ventures
Arizona State University 
Entrepreneurship & Innovation 
Furnace Technology Transfer Accelerator 
• Startup accelerator designed to form, incubate and launch new 
companies created from technologies and IP licensed from premier 
research institutions 
• Provides seed funding, office space and access to top industry 
mentors to commercialize discoveries made in university research 
labs 
Rapid Startup School 
• Offers opportunity for participants to develop an entrepreneurial 
mindset while learning fundamentals of launching new venture 
• Designed to support at any stage of development
ASU & Economic Development 
International 
• Completed with contributions 
from ASU and ASU SkySong 
• The toolkit is designed to 
assist foreign companies with 
investment and expansion 
decisions in the United States 
• And specifically, the Greater 
Phoenix region 
• Available in English, Spanish, 
Chinese, German and French
ASU & Economic Development 
International 
• Innovative partnership with the 
Shanghai Advanced Institute of 
Finance 
• Executive MBA program 
offered in China 
• Works one on one with 
companies to achieve high-impact 
learning outcomes 
• Bridges connection between 
China and Arizona 
• Ongoing partnership with ASU 
to promote Greater Phoenix 
region to investors
Mesa Gateway Area 
Phoenix-Mesa Gateway Airport 
• 32 square miles; nearly two-thirds 
the size of San 
Francisco 
• Former Williams Air Force 
Base closed under Base 
Realignment Closure in 1993 
• Now home to the Phoenix- 
Mesa Gateway Airport 
• Gateway hosts more than 40 
companies, serves more than 
35 cities with non-stop service, 
and contributes $1.3 billion 
annually to the Arizona 
economy 
• Able Engineering is housed in 
191,000 SF at the airport; 
employs 300 with average 
salary of $90,000
Mesa Gateway Area 
ASU Polytechnic Campus 
• Adjacent to the Gateway Airport 
• Nearly 11,000 students 
• 40 degree programs 
• Home of the Advanced 
Technology Innovation Center 
• AZLabs, which conducts 
security and defense related 
research is adjacent to 
Gateway and ASU Polytechnic
ASU SkySong 
Driving Economic Development 
ASU SkySong’s Corporate 
Engagement Team works with 
AAED, GPEC, ACA, MAG & 
TREO to partner with industry and 
foster innovation and economic 
growth 
ASU Collaborates with Industry 
to: 
– Grow Business 
– Develop Workforce 
– Collaborate on Research
Solar Industry 
University Assets 
Applied Research Models at ASU 
• World’s largest solar testing & certification project: TUV Rheinland 
PTL 
– The most comprehensive, sophisticated, state-of-the-art facility for 
testing and certification of solar energy equipment in the world 
• Joint industry research: Solar Power Lab 
• Organic prototype; Advanced PV Center 
• Innovation: Solar America Initiative R&D federal grants 
• Multidisciplinary effort: LightWorks 
• University Partnerships: SkySong, ASU Technopolis, Arizona’s 
Technology Enterprises
Economic Development 
ASU’s Engagement 
State Farm 
• New 2M SF office site on ASU 
land 
• Created special taxing district 
• One of the nation’s largest 
redevelopment projects 
• Capacity for 8,000 employees 
Intel 
• ASU and Intel teamed up to 
create customized engineering 
degree for Arizona workers 
• Large talent pool at ASU for 
Intel to recruit from
Economic Development 
ASU’s Engagement 
• This summer Dr. Crow joined 
Senator McCain and GPEC on 
visit with Tesla head Elon Musk 
• ASU proposed in-factory 
bachelor of science 
engineering program 
• Coordinated partnership with 
area community colleges to 
fuel talent pipeline for future 
workforce 
• ASU Fulton Schools of 
Engineering one of the three 
largest programs in the US 
L to R: Dr. Michael Crow, Senator John McCain, Elon Musk, Barry Broome
Metropolitan Business Planning 
Velocity 
• Greater Phoenix region needs to shift from a consumption-based 
economy to one rooted in advanced industries 
• Investment in higher-ed will help pivot the economy 
• Greater Phoenix regional leaders have been working with the 
Brookings Institution on a Metropolitan Business Plan – Velocity 
• ASU sits on Steering Committee, along with other higher-ed 
institutions 
• ASU and UofA commissioned SRI International to do market 
assessment 
• By 2025 Velocity will add 200,000 advanced industry jobs, adding 
$14.6 billion in new tax revenue to the state, county and cities
Velocity 
Metro Innovation Initiative 
• Engineering occupations are key to this growth, and advanced 
industries will grow more than 71,000 engineering jobs 
• To meet the need created by growing advanced industries, the 
region’s higher-ed institutions will need to increase their capacity to 
produce engineering graduates at both community college and 
university level 
• In the entire state of Arizona, we produce only 33,450 engineers 
over 10 years 
• In order to fill the additional 71,202 engineering positions created by 
Velocity, Arizona will have to produce 37,752 more workers with 2 
and 4 year engineering degrees
Advanced Industry Investments 
• Identify and develop disruptive and 
breakthrough technologies in advanced 
industries 
• Create mechanism for industry-led 
research, which will be more 
commercially viable and productive 
• Launch self-sustaining global research 
initiatives (EWI) 
• Connect export industries and SME’s in 
precompetitive cross-industry research 
and product development 
METRO 
INNOVATION 
Industry-led consortia identify technology and human capital opportunities 
STEM K-12 
Tech 
Workforce 
Engineering 
Talent Development 
• Align supply of talent to the demand of the 
new economy 
• Identify and deliver a cohesive K-12 STEM 
program aligned to the talent needs of the 
new industries 
• Prepare a STEM skilled workforce through 
our community colleges to move into 
advanced industry careers 
• Modernize ASU’s engineering school to be 
Top 5 in the US 
Sustainable R&D Centers
THANK YOU! 
Questions? 
602.256.7700 | www.gpec.org 
@GPEC 
Greater Phoenix 
Economic Council 
(Groups) 
gpecgreaterphoenix 
GPEC4JOBS
#UEDASummit
UEDA Annual Summit - Tuesday Lunch Keynote by Barry Broome
UEDA Annual Summit - Tuesday Lunch Keynote by Barry Broome

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UEDA Annual Summit - Tuesday Lunch Keynote by Barry Broome

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Todd Hardy Senior Economic Development Advisor, Arizona State University
  • 6.
  • 7. Barry Broome President and CEO, Greater Phoenix Economic Council
  • 8. BUILDING AN ECONOMY AROUND HIGHER EDUCATION B A R R Y B R O O M E PRESIDENT & CEO GREATER PHOENIX ECONOMIC COUNCIL September 30, 2014
  • 9. Market Size and Growth Greater Phoenix Population: More than 4 million • Greater Phoenix topped larger metros as the best place for recruitment and attraction (Expansion Management) • Arizona among the top 5 friendliest states for business and #1 for our quality and availability of workforce (CNBC) • Arizona is one of the top 10 states for doing business (Development Counselors International) • ASU ranked 5th in the nation for recruiting new hires (Wall Street Journal) WEST VALLEY 771,387 EAST VALLEY 1,406,273 PHOENIX 1,485,751 Population: Maricopa County 3,944,859 GPEC Communities 3,762,437 Maricopa County expected to grow more than 14% by 2020
  • 10. Greater Phoenix Economic Council Region’s Economic Development Organization • A true regional model where public and private members collaborate to promote Greater Phoenix as a great place to grow business • Supported by Maricopa County, 22 cities and towns, and 180+ private-sector businesses • Services include regional operating costs analysis; economic impact and labor studies; HR employment assistance; connection to local resources, universities and companies; site selection • Since 1989, GPEC has assisted more than 570 companies in locating to the region resulting in $13 billion in capital investment and more than 100,000 jobs
  • 11. GPEC Delivers Results Ranked Top US Economic Development Organization Site Selection Magazine – May 2014 Phoenix #1 in the nation in terms of growth in finance industry jobs, adding 8,300 from December 2012 – 2013 Forbes, 2014 Mesa’s Apple deal listed as the Top Economic Development Deal of 2013 Site Selection Magazine – May 2014 Phoenix 10th on CNN Money’s 10 fastest growing cities CNN Money 2014 Top metro for facilities and expansions in the Mountain West Region for 2013 Site Selection Magazine
  • 12. Arizona State University One of the nation’s largest universities, with 80,000 students at 4 campuses ASU awards 17,000 degrees annually Top-tier of U.S. universities* W. P. Carey School of Business - 5 departments in top 20 rankings* W.P. Carey School of Business ranked 27th of 453 graduate programs Sandra Day O’Connor Law School ranked 31st *US News and World Report
  • 13. ASU Applied Research Collaborative Research Consortia • ASU’s $405 million research enterprise among the largest in the U.S. for universities without a medical school • Industry research consortia are significant drivers of ASU’s research output • Research consortia leverage university core research expertise to provide applied research solutions for industry • Access to experienced researchers in multiple disciplines • Leading-edge research in cost-effective projects developed by industry leaders and university experts • Post-doc and advanced degree student researchers could act as pipeline of future talent to industry with job training through industry-sponsored research projects
  • 14. ASU Applied Research Industry-led Research Initiatives • Adaptive Intelligent Materials and Systems (AIMS) Center • Alliance for Construction Excellence Membership • Center for Engineering Materials (CEMAT) • Connection One/ Wireless Integrated Nano Technology Center (WINTech) • Consortium for Embedded Systems (CES) • Construction Research and Education for Advanced Technology Environments (CREATE) • oFlexible Display Center (Membership) • Flexible Display Center (Membership) • Global Research Center for Strategic Supply Management Research Program • Health Sector Supply Chain Research Consortium (HSRC) • National Center of Excellence on SMART Innovations • Power Systems Engineering Research Center (PSERC) Industrial Membership • Quantum Energy and Sustainable Solar Technologies (QESST) • Sensor Signal and Information Processing Center (SenSIP) Industry • Water Quality Center (Membership)
  • 15. Arizona State University Entrepreneurship & Innovation Alexandria Co-Networking Network • Brings together entrepreneurs, innovators, inventors, problem solvers and small business owners • Meet in collaboration spaces in public libraries across AZ • Spaces are free and open to the public • Form a statewide network of places for people to connect, collaborate and get access to valuable resources
  • 16. Arizona State University Entrepreneurship & Innovation ASU Startup Accelerator • Supports startup companies that incorporate in AZ • Including alumni ventures and other non-ASU companies Edson Student Entrepreneur Initiative • Gives student entrepreneurs the opportunity to develop innovative ideas and launch viable businesses • Offers approximately 20 student-led teams up to $20,000 in seed funding each year • Offers office space, training and mentorship to launch their for-profit, more-than-profit or non-profit ventures
  • 17. Arizona State University Entrepreneurship & Innovation Furnace Technology Transfer Accelerator • Startup accelerator designed to form, incubate and launch new companies created from technologies and IP licensed from premier research institutions • Provides seed funding, office space and access to top industry mentors to commercialize discoveries made in university research labs Rapid Startup School • Offers opportunity for participants to develop an entrepreneurial mindset while learning fundamentals of launching new venture • Designed to support at any stage of development
  • 18. ASU & Economic Development International • Completed with contributions from ASU and ASU SkySong • The toolkit is designed to assist foreign companies with investment and expansion decisions in the United States • And specifically, the Greater Phoenix region • Available in English, Spanish, Chinese, German and French
  • 19. ASU & Economic Development International • Innovative partnership with the Shanghai Advanced Institute of Finance • Executive MBA program offered in China • Works one on one with companies to achieve high-impact learning outcomes • Bridges connection between China and Arizona • Ongoing partnership with ASU to promote Greater Phoenix region to investors
  • 20. Mesa Gateway Area Phoenix-Mesa Gateway Airport • 32 square miles; nearly two-thirds the size of San Francisco • Former Williams Air Force Base closed under Base Realignment Closure in 1993 • Now home to the Phoenix- Mesa Gateway Airport • Gateway hosts more than 40 companies, serves more than 35 cities with non-stop service, and contributes $1.3 billion annually to the Arizona economy • Able Engineering is housed in 191,000 SF at the airport; employs 300 with average salary of $90,000
  • 21. Mesa Gateway Area ASU Polytechnic Campus • Adjacent to the Gateway Airport • Nearly 11,000 students • 40 degree programs • Home of the Advanced Technology Innovation Center • AZLabs, which conducts security and defense related research is adjacent to Gateway and ASU Polytechnic
  • 22. ASU SkySong Driving Economic Development ASU SkySong’s Corporate Engagement Team works with AAED, GPEC, ACA, MAG & TREO to partner with industry and foster innovation and economic growth ASU Collaborates with Industry to: – Grow Business – Develop Workforce – Collaborate on Research
  • 23. Solar Industry University Assets Applied Research Models at ASU • World’s largest solar testing & certification project: TUV Rheinland PTL – The most comprehensive, sophisticated, state-of-the-art facility for testing and certification of solar energy equipment in the world • Joint industry research: Solar Power Lab • Organic prototype; Advanced PV Center • Innovation: Solar America Initiative R&D federal grants • Multidisciplinary effort: LightWorks • University Partnerships: SkySong, ASU Technopolis, Arizona’s Technology Enterprises
  • 24. Economic Development ASU’s Engagement State Farm • New 2M SF office site on ASU land • Created special taxing district • One of the nation’s largest redevelopment projects • Capacity for 8,000 employees Intel • ASU and Intel teamed up to create customized engineering degree for Arizona workers • Large talent pool at ASU for Intel to recruit from
  • 25. Economic Development ASU’s Engagement • This summer Dr. Crow joined Senator McCain and GPEC on visit with Tesla head Elon Musk • ASU proposed in-factory bachelor of science engineering program • Coordinated partnership with area community colleges to fuel talent pipeline for future workforce • ASU Fulton Schools of Engineering one of the three largest programs in the US L to R: Dr. Michael Crow, Senator John McCain, Elon Musk, Barry Broome
  • 26. Metropolitan Business Planning Velocity • Greater Phoenix region needs to shift from a consumption-based economy to one rooted in advanced industries • Investment in higher-ed will help pivot the economy • Greater Phoenix regional leaders have been working with the Brookings Institution on a Metropolitan Business Plan – Velocity • ASU sits on Steering Committee, along with other higher-ed institutions • ASU and UofA commissioned SRI International to do market assessment • By 2025 Velocity will add 200,000 advanced industry jobs, adding $14.6 billion in new tax revenue to the state, county and cities
  • 27. Velocity Metro Innovation Initiative • Engineering occupations are key to this growth, and advanced industries will grow more than 71,000 engineering jobs • To meet the need created by growing advanced industries, the region’s higher-ed institutions will need to increase their capacity to produce engineering graduates at both community college and university level • In the entire state of Arizona, we produce only 33,450 engineers over 10 years • In order to fill the additional 71,202 engineering positions created by Velocity, Arizona will have to produce 37,752 more workers with 2 and 4 year engineering degrees
  • 28. Advanced Industry Investments • Identify and develop disruptive and breakthrough technologies in advanced industries • Create mechanism for industry-led research, which will be more commercially viable and productive • Launch self-sustaining global research initiatives (EWI) • Connect export industries and SME’s in precompetitive cross-industry research and product development METRO INNOVATION Industry-led consortia identify technology and human capital opportunities STEM K-12 Tech Workforce Engineering Talent Development • Align supply of talent to the demand of the new economy • Identify and deliver a cohesive K-12 STEM program aligned to the talent needs of the new industries • Prepare a STEM skilled workforce through our community colleges to move into advanced industry careers • Modernize ASU’s engineering school to be Top 5 in the US Sustainable R&D Centers
  • 29. THANK YOU! Questions? 602.256.7700 | www.gpec.org @GPEC Greater Phoenix Economic Council (Groups) gpecgreaterphoenix GPEC4JOBS
  • 30.